Positioning green and socially focused products and services is no easy feat. There are a number of elements that must be considered which can make such efforts appear unwieldy and complex. In this video you will find out how to bring your product or service from the planetary to the personal. This includes balancing your message with ecology, economy and efficacy. This also involves avoiding greenwashing which is one of the most dangerous pitfalls. Key to this success is finding ways of working with both environmentalists and corporations to solve the most pressing problems on the planet today.
Carolyn Parrs, has over ten years of experience positioning green and socially focused products and services. She is the founder and owner of Mind Over Markets, a dedicated green marketing firm.
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