Showing posts with label path. Show all posts
Showing posts with label path. Show all posts

Drawing Inspiration from Environmentalists who have Gone Before Us

As we continue to hope for the birth of a new era of environmental responsibility, we can draw inspiration from those who have gone before us and done so much to move us forward. Here are the abbreviated biographies of six environmentalists who invested their lives into the noblest of noble causes.

Judy Bonds

The anti-mountaintop removal mining activist, Judy Bonds, died in 2011 at the age of 58. Judy was an engaging speaker who inspired many people to get involved with efforts to protect mountains from mining. She was a powerful public speaker who had an awe inspiring capacity to rally people around the cause. One of her greatest accomplishments involved a 2010 march in which thousands protested in front of the White House for “Appalachia Rising.”

Rebecca Tarbotton

The executive director of San Francisco-based environmental group Rainforest Action Network, Rebecca Tarbotton died in 2012 at the age of 39. Becky, as her friends called her, was well known for protecting forests, working to move the country off of fossil fuels and defending human rights through bold, effective, and innovative environmental corporate campaigns. Rainforest Action Network works with major corporations on environmental projects, and Tarbotton recently brokered an agreement with the Walt Disney Company that changed the way the entertainment giant uses paper.

Norman Borlaug

A man called the “Father of the Green Revolution,” Norman Borlaug (1914-2009), would have turned 100 on March 25th (National Agriculture Day). He was a stalwart promoter of agricultural science and the recipient of many awards including the 1970 Nobel Peace Prize, the Congressional Gold Medal, the Presidential Medal of Freedom, and the National Medal of Science. He brought together genetics, fertility, and water to make major contributions to the science of agriculture. His work on agricultural practices increased food production around the world and are thought to have helped to save at least a billion lives since the 1950s. Borlaug was a great communicator who was able to converse with scientists, politicians and farmers.

David Sive

One of the founders of environmental law, David Sive, died on March 12 at the age of 91. This university professor argued precedent-setting cases including the Storm King Mountain case. He helped establish a number of environmental advocacy groups long before it was fashionable. A past chairman of the Atlantic chapter of the Sierra Club, he was also a founder of the Natural Resources Defense Council, the Environmental Law Institute, Friends of the Earth and Environmental Advocates of New York, and many other groups. Although his efforts focused on the Northeastern U.S., he worked to preserve wild areas across the country from pollution and development.

Peter Matthiessen

Leading environmentalist and wilderness writer, Peter Matthiessen, died on April 5 at the age of 86. Matthiessen worked to protect and preserve nature. In “Wildlife in America,” his first nonfiction book, he labels man “the highest predator” and one uniquely prone to self-destruction. Matthiessen became a Zen Buddhist in the 1960s, and was later a Zen priest.

Farley Mowat

Prolific writer, environmentalist and wilderness advocate, Farley Mowat, died on May 6 at the age of 92. During the course of his literary career he penned a number of novels that eloquently speak to the overarching value of the natural world. The environmental themes that permeate his 40 books have global appeal and his writings have been translated into more than 20 languages. For almost 80 years, Mowat was a passionate nature advocate. Although he won many awards, his lasting legacy may be as a man who helped us to learn to live in harmony with the natural world. If we fail to heed his teachings, he may be remembered as one of the people who tried desperately to pull us back from the brink of our own self destruction.

Storytellers like Mowat and Matthiessen weaved a narrative that transformed people’s world view. Sive started many environmental groups and set important ground breaking legal precedents. Borlaug put science to work to feed the world. Tarbotton and Bonds were environmental advocates who started movements that have created lasting change.

These six people employed their differing skill sets and individual areas of focus, to change the world for the better, each in their own unique way. They demonstrate that regardless of our areas of expertise, people of diverse abilities can apply their talents to the important work of environmental advocacy. For each well known environmentalist, there are countless thousands whose names may not be recorded by history, but who have tirelessly worked to defend nature for posterity.

Source: Global Warming is Real

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A Parting Letter from Energy Secretary Steven Chu

In a February 1, 2013 letter to Energy Department employees, (see below) Energy Secretary Steven Chu highlighted the tremendous progress of the last four years, and announced his decision to not serve a second term as Secretary.  In addition to reviewing his agency's achievements Chu squarely took aim at critics of the administration's renewable energy investments. 

The fossil fuel industry and their Republican minions attacked Chu for his support of renewable energy. Their attacks focused specifically on the failure of Solydra, even though a year long investigation revealed no evidence of wrong doing. Overall  the Obama administration's investments in clean energy have been very successful with a failure rate of less than 1 percent. 

Despite the witch-hunt, Chu's accomplishments are many and the villainous intent of those arrayed against him should be obvious to all. 


Dear Colleagues:

Serving the country as Secretary of Energy, and working alongside such an extraordinary team of people at the Department, has been the greatest privilege of my life. While the job has had many challenges, it has been an exciting time for the Department, the country, and for me personally.

I’ve always been inspired by Dr. Martin Luther King, who articulated his Dream of an America where people are judged not by skin color but “by the content of their character.” In the scientific world, people are judged by the content of their ideas. Advances are made with new insights, but the final arbitrator of any point of view are experiments that seek the unbiased truth, not information cherry picked to support a particular point of view. The power of our work is derived from this foundation.

This is the approach I’ve brought to the Department of Energy, where I believe we should be judged not by the money we direct to a particular State or district, company, university or national lab, but by the character of our decisions. The Department of Energy serves the country as a Department of Science, a Department of Innovation, and a Department of Nuclear Security.

I have worked each day to move the Department in a direction where the political leadership and highest levels of career managers have the intellectual curiosity and wisdom to learn from the people who reported to them and where the subject matter experts – which should include managers at the highest levels – as well as employees at our national laboratories welcome their counsel and help. I grew up and matured in organizations where a graduate student or staff scientist could have a discussion with a company department head, a professor, a national lab director and be heard, not because of their rank in the organization, but because of the quality of their ideas.

I came with dreams, and am leaving with a set of accomplishments that we should all be proud of. Those accomplishments are because of all your dedication and hard work.
  • Four years ago, ARPA-E was a vision described in the report, Rising Above the Gathering Storm. I was a member of that committee, but never dreamed that I would be asked to take the concept to reality. ARPA-E was designed to support high-risk, high reward technology development; to swing for game-changing home runs that can fundamentally transform energy technologies. The program has earned the respect of industry and academia for its outstanding funding choices, and active, thoughtful program management.
    • Its success was the result of the assembly of an extraordinarily talented group of individuals. This team would engage in active discussions that spilled into the evenings. They challenged each other with honest and frank discussions over their competing programs, and created an ARPA-E fellows program that was able to recruit some of the best recent graduates.
    • What have been the early results? ARPA-E was described by Fred Smith of Fed Ex in his ARPA-E Summit Keynote address that in his opinion, ARPA-E was best government funding program he has ever seen. In the first few years, 11 of the companies funded with $40 million dollars have attracted more than $200 million in combined private investment. While it is too early to tell if we have home runs like ARPA-net, there are a number of investments that have certainly rounded second base.
  • The spirit of ARPA-E is now being disseminated in other parts of the Department. The first transplant was a completely revitalized solar photovoltaic program that was dubbed SunShot. A small cadre of enthusiastic individuals led a transformation. Unsolicited feedback from industry and academia alike noted the dramatic increase in the quality of the program with essentially no increase in budget. One of the founding members of ARPA-E is now the Assistant Secretary of Energy Efficiency and Renewable Energy (EERE). Remarkably, a recent Forbes article described the changes now in progress with the lead, “quiet clean energy innovation revolution at the Department of Energy,” and noted “a leap in the right direction and absolutely critical to creating a more flexible, innovation-focused DOE mission.”
  • I would love to describe what has been happening in many other specific areas of the Department, but my message would fill many more pages. In the last two years, we have issued two Grand Challenges to innovators in industry. The SunShot Challenge called for reducing the full cost of utility scale solar energy to $1/watt, which roughly equates to a levelized cost of electricity (LOCE) of 6 cents/kWh without additional subsidies created for the solar industry. This is close to the projected EIA cost of natural gas and the anticipated LOCE on a new natural gas electricity generator a decade from now. When we first discussed this goal, industry did not take it seriously. Today, they tell me that our input challenged them to rethink their road maps and now agree that it is an achievable goal.
  • The President announced an EV Everywhere Challenge, with the goal to achieve plug-in hybrids or EVs with a 100 mile range at the same cost of owning and operating a comparable sized internal combustion engine car with 40 miles/gallon for 5 years.
  • The batteries developed for plug-in EVs will also revolutionize the electrical distribution system and the use of renewable energy. Wind energy is already expected to reach grid parity in less than a decade. Unless we develop new business models with utility companies and other stake holders, we will not be able to take full advantage of the accelerating pace of technology.
  • We’re also forging stronger partnerships with industry to give America’s innovators and entrepreneurs a competitive edge in the global marketplace. We have held workshops with industry in materials, computation, solar PV, plug-in electric vehicles, and many other areas to actively engage companies to take better advantage of the Department’s capabilities -- from our extraordinary user facilities to our scientists and engineers. In addition, numerous industry leaders have told me of a new found appreciation of our “convening” role in many areas of energy innovation, including innovations in energy finance. Going forward, this convening role and intellectual brainstorming sessions with industry will be increasingly valuable.
  • The Department has made significant progress in breaking down the walls between our basic science and applied science programs. The Office of Science and the Applied Energy programs have collaborated from the beginning in the design of Funding Opportunity Announcements. So-called “Tech teams” that span Energy, Science and APRA-E have started to meet regularly in areas such as solar energy, electricity transmission and distribution, computation, and biofuels. Brainstorming sessions where young scientists are encouraged to share ideas and joust with Department veterans have begun.
There are also far more tangible signs of success.
  • In the last four years, the production of clean, renewable energy from wind and solar has doubled – driven in part by our Administration investments in the development and deployment of the latest technologies. Installations of solar photovoltaic systems have nearly doubled in each one of the last three years, exceeding 1.8 gigawatts in 2011. According to AWEA, last year 42 percent of new energy capacity in the U.S. was from wind – more than any other energy source.
  • In addition to our approximately $25 billion annual budget, we were entrusted by Congress to make a $36 billion investment through the Recovery Act to help ensure that the clean energy jobs of tomorrow are being created here in America today. And we made this investment with a robust review process that brought a new level of expertise from inside and outside the Department to ensure that decisions were based on the merits of each applicant.
  • The Department has helped one million low income homeowners weatherize their homes. We launched the President’s Better Buildings Challenge which has secured $2 billion in commitments from more than 100 major companies, universities, hospitals, retailers, cities and states to upgrade 2 billion square feet of commercial and industrial space by 2020. To put that in perspective, that’s more than 400 times the square footage of the Sears Tower.
  • We administered a loan program authorized by Congress in the previous administration. The program generated a portfolio of loans and loan guarantees to 33 clean energy and advanced automotive manufacturing projects that will support 60,000 jobs and generate $55 billion in economic investment. Energy and infrastructure loan programs first put into action in the last four years are being replicated by numerous other countries around the world.
This portfolio includes:
  • More than a dozen auto manufacturing plants built, reopened, or retooled – from Michigan to California to Tennessee – helping our auto industry compete and produce the next generation of American-made vehicles that will save consumers $1 billion a year on gasoline, including the first all-electric vehicle manufacturing plant in the world in Tennessee.
  • The first national scale rooftop solar project that will include commercial buildings in up to 28 states
  • The first nuclear power plants in the last three decades
  • Wind farms, solar photovoltaic and concentrating solar power plants that will be among the largest in the world.
In the last two years, the private sector, including Warren Buffett, Bank of America, Wells Fargo and Google, have announced major investments in clean energy. Originally skeptical lenders and investors now see that renewable energy will profitable. These investors are voting where it counts the most - with their wallet. As one CEO recently commented, “Solar is now bankable. When solar was perceived as more risky it required a premium.”

Through the Recovery Act, the Department of Energy made grants and loans to more than 1,300 companies. While critics try hard to discredit the program, the truth is that only one percent of the companies of the companies we funded went bankrupt. That one percent has gotten more attention than the 99 percent that have not.

The test for America’s policy makers will be whether they are willing to accept a few failures in exchange for many successes. America’s entrepreneurs and innovators who are leaders in global clean energy race understand that not every risk can – or should – be avoided. Michelangelo said, “The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”
  • For decades, the Department of Energy, and the Atomic Energy Commission before it, has laid the scientific foundation that has led to transformative discoveries that have been recognized by over eighty Nobel Prizes and trained over forty students and early career scientists (including myself) who have gone on the receive Nobel Prizes. Synchrotron light sources have transformed cancer drug discovery and the battery chemistry being installed to the Chevy Volt. To accelerate this progress, the Office of Science formed 46 Energy Frontier Research Centers (ERCs) in 2009. Those centers have published more than 2,400 peer-reviewed papers, produced 55 patent applications and filed nearly 125 additional patent/invention disclosures. Most importantly, they have made significant scientific breakthroughs in areas ranging from advanced battery technology and solar energy to solid-state lighting and nuclear energy.
  • Building on the success of the Bioenergy Research Centers started by Sam Bodman, we launched a set of Energy Innovation Hubs that bring together a multidisciplinary team of scientists, engineers, and industry partners to work on energy challenges. These Hubs include the use of supercomputers to improve the safety and performance of nuclear reactors, the integration of materials, designs and systems for more economical, energy efficient buildings, and science that could lead to the direct conversion of solar energy into transportation fuels. In the last two years, we also announced Hubs to dramatically improve energy storage systems and one to address the supply and use of critical energy materials.
  • During the past four years, the Department reclaimed the lead in high performance supercomputing. Much more importantly, we are working harder use the extraordinary capabilities to achieve our nuclear security, scientific research and industrial competitiveness goals. In the last several years, the DOE has collaborated with industry to eliminate expensive and time consuming engineering prototyping in applications as varied as simulations that have been used to optimize diesel and jet engines, tire treads and the safety of nuclear reactor fuel assemblies. This work adds directly to our industrial competitiveness and job growth in America. In the past two years, we have held several additional workshops specifically to foster industrial collaborations.
  • We mobilized experts from the Department and our National Laboratories to play a key role in times of national need. The President personally tasked me to help BP stop the massive oil leak the resulted from the Deepwater Horizon disaster. Beginning with a small team of scientists and engineers that worked many long hours each day for three very intense months, we assessed the damage to the blowout preventer, and significantly mitigated many risks in the effort to cap, seal and ultimately kill the runaway well. Well over a hundred national lab employees toiled days, nights, weekends and holidays to perform detailed analyses that earned the respect and admiration of the BP engineers and undeniably changed BP’s plans for the better. In the course of these actions, the Department also played a major role in estimating the amount of oil that was released into the Gulf. Two and half years later, this estimate has stood the test of time and scrutiny.
After the Fukushima Daiichi nuclear meltdown, other teams of DOE scientists, engineers, and emergency responders acted with admirable competence, commitment and composure.
In the wake of Hurricane Sandy, the Department assisted FEMA to help speed the response effort. As the result of our collaboration during Sandy, FEMA has asked for the Administration to support the creation of a 24/7 energy emergency response center.
  • The President tasked the Department of Energy Advisory Board to form a sub-committee to bring together a team of industry, environmental, and scientific leaders to recommend a path forward with industry and regulators to recover our vast shale gas resources in a safe, environmentally responsible manner.
  • The Department played the crucial role in launching the Clean Energy Ministerial, in which more than 20 countries with more than 80% of the world’s GDP come together not to argue, but to share best practices. We are working to improve energy efficiency, speed the spread of renewable power and mobilize talent from around the world to advance the clean energy revolution. With the help of a dedicated team in the Office of Policy & International Affairs, we held the first meeting in Washington, D.C. The second and third meetings were in Abu Dhabi and London, and this coming April, the fourth will be held in New Delhi.
  • We also fostered cooperative agreements that resulted in three US-China Clean Energy Research Centers announced by President Obama and President Hu Jintao. The agreements focused on (i) developing cost-saving building efficiencies, (ii) the development of clean coal technologies such as carbon capture, utilization, and sequestration, and (iii) clean vehicles. The program of $150 million is equally funded equally by China and the U.S., with half of the investments made by industry in each country.
  • In keeping with Congressional direction to develop appliance efficiency standards, we have greatly accelerated the development and finalization of standards on more than 40 household and commercial products – standards that are conservatively estimated to save consumers a total of $350 billion through 2030.
  • Our nuclear security teams have removed 1,340 kilograms of highly enriched uranium and 35 kilograms of plutonium from vulnerable sites throughout the world—enough material for approximately 55 nuclear weapons – including cleaning out 8 countries of all highly enriched uranium.
  • The President secured ratification of the New Start Treaty, under which the U.S. and Russia agreed to further reduce the number of deployed warheads to lowest level since the 1950s – an 85 percent reduction from the darkest days of the Cold War. And over the last four years, we have worked with our partners to downblend more than 100,000 kilograms of weapons grade uranium from the former Soviet Union, converting it to peaceful purposes like U.S. civilian nuclear reactors. In fact, roughly 10 percent of America’s electricity comes from uranium that once threatened the United States as part of the Soviet nuclear arsenal.
  • We made historic progress in cleaning up nuclear contamination leftover from the Cold War, reducing the total footprint by nearly 75 percent and permanently cleaning up 690 square miles of contaminated land—an area more than 30 times the size of Manhattan.
Despite this progress, the environmental clean-up projects still have considerable technical and project management challenges. As an example, the Waste Treatment and Immobilization Plant at Hanford is the most complex and largest nuclear project in history. For the past 6 months, I have been working with six extremely talented people, typically devoting 5-10 hours a week that include nights and weekends. We have also been working intimately with a restructured EM management team to overcome remaining challenges. We have invited ecologists in the State of Washington to join in our frank discussions and the DOE team is rebuilding trust that had broken down over the past decade. I am especially appreciative of Governor Gregoire for her trust and support over the past six months.

This team will continue working with EM and Washington State for months and possibly years. The scientific, engineering and management reform of the Waste Treatment Plant will continue, and I am optimistic that many of the issues that have been plaguing this project for over a half a dozen years will soon be resolved. We are also bringing in the scientific talent and commitment of many scientists and engineers that will allow us to fulfill our obligations more quickly and safely. As a consequence of this renewed effort, I predict that our country will potentially avoid hundreds of millions of dollars in additional costs over the coming decades.

I want to conclude by making a few observations about the importance of the Department of Energy missions to our economic prosperity, dependency on foreign oil and climate change.
  • The United States spent roughly $430 billion dollars on foreign oil in 2012. This is a direct wealth transfer out of our country. Many billions more are spent to keep oil shipping lanes open and oil geo-politics add considerable additional burdens. Although our oil imports are projected to fall to a 25 year low next year, we still pay a heavy economic, national security and human cost for our oil addiction.
  • The average temperature of our planet is rising, with majority of the temperature increase occurring in the last thirty years. During the three decades from 1980 to 2011, the number of violent storms, floods, droughts, heat waves, wildfires, as tabulated by the reinsurance company Munich Re, has increased more than three-fold. They also estimate that the financial losses follow a trend line that has gone from $40 billion to $170 billion dollars per year. Most of those losses were not insured, and the country suffering the largest losses by far is the United States. As the President said in his recent Inaugural Address, “some may still deny the overwhelming judgment of science, but none can avoid the devastating impact of raging fires, and crippling drought, and more powerful storms.”
  • The overwhelming scientific consensus is that human activity has had a significant and likely dominant role in climate change. There is also increasingly compelling evidence that the weather changes we have witnessed during this thirty year time period are due to climate change.
  • Virtually all of the other OECD countries, and most developing countries including China, India, Mexico, and Brazil have accepted the judgment of climate scientists.
  • Many countries, but most notably China, realize that the development of clean energy technologies presents an incredible economic opportunity in an emerging world market. China now exceeds the U.S. in internal deployment of clean energy and in government investments to further develop the technologies.
  • While we cannot accurately predict the course of climate change in the coming decades, the risks we run if we don’t change our course are enormous. Prudent risk management does not equate uncertainty with inaction.
  • Our ability to find and extract fossil fuels continues to improve, and economically recoverable reser­voirs around the world are likely to keep pace with the rising demand for decades. As the saying goes, the Stone Age did not end because we ran out of stones; we transitioned to better solutions.
  • The same opportunity lies before us with energy efficiency and clean energy. The cost of renewable energy is rapidly becoming competitive with other sources of energy, and the Department has played a significant role in accelerating the transition to affordable, accessible and sustainable energy.
  • Ultimately we have a moral responsibility to the most innocent victims of adverse climate change. Those who will suffer the most are the people who are the most innocent: the world’s poorest citizens and those yet to be born. There is an ancient Native American saying: “We do not inherit the land from our ancestors, we borrow it from our children.” A few short decades later, we don’t want our children to ask, “What were our parents thinking? Didn’t they care about us?”
Serving as Secretary of Energy during such a momentous and important time has been incredibly demanding but enormously rewarding. I’ve been continually impressed by the talent and commitment of the men and women of this Department.

While I will always remain dedicated to the missions of the Department, I informed the President of my decision a few days after the election that Jean and I were eager to return to California. I would like to return to an academic life of teaching and research, but will still work to advance the missions that we have been working on together for the last four years.

In the short term, I plan to stay on as Secretary past the ARPA-E Summit at the end of February. I may stay beyond that time so that I can leave the Department in the hands of the new Secretary.

The journey that I began with you four years ago will continue for many years. I began my message talking about my vision of what I wanted to do with the Department. Some of those goals have been realized, and we have planted many seeds together. Just as today’s boom in shale gas production was made possible by Department of Energy research from 1978 to 1991, some of the most significant work may not be known for decades. What matters is that our country will reap the benefits of what we have started.

It has been a great honor and privilege to work with all of you.

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Unilever Sustainability Journey: Go Big or Go Home

Unilever's efforts are extraordinary if for no other reason than the sheer scale of its sustainability ambitions. By 2020, the company, with annual revenues exceeding $63 billion, plans to cut its massive environmental footprint in half through its Sustainable Living Plan.

Big efforts get noticed as is evidenced by the fact that Unilever won top honors at the 2011 International Green Awards in London. Unilever was named the Grand Prix award winner because it has "the greatest capacity to change the way society and business is perceived, supported by factual evidence of systemic change."

Unilever's vision behind its Sustainable Living Plan rests on the belief that business must prepare itself for a future in which resources will become more constrained and carry a higher cost.

"We are preparing ourselves for that future. We're also trying to develop products and services which will allow our consumers to adapt to a very different world," Gavin Neath, Unilever's senior vice president of sustainability, said in an interview. "People talk a lot about things like climate change adaptation. In a real sense, part of what we're doing in the Sustainable Living Plan is about climate change adaptation."

© 2012, Richard Matthews. All rights reserved.

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Bluehorse Associates Sustainability Journey: Doing It for the Money

Bluehorse Associates Sustainability Journey: Doing It for the Money

Bluehorse is a pioneer in the sustainability metrics field and they understand how bottom line concerns are driving sustainability. They specialize in delivering ground-breaking tools that provide decision makers with clear, usable information for their business and products.

Bottom line benefits are the driving force behind the adoption of sustainability. As Sara Pax President of Bluehorse Associates noted, it is 'not about tree-hugging': Sustainability is simply good for business. According to Pax, companies should be concerned about their environmental sustainability - but it has more to do with ensuring profitability than it does with saving the planet.

Bluehorse Associates is the maker of a tool for measuring environmental sustainability for the food industry called Carbonostics , which Pax claims can give food and beverage companies tangible information about which measures make most sense for business, as well as for the environment.

Carmel McQuaid, Climate Change Manager, Marks & Spencer said, "Carbonostics is a truly innovative and pragmatic tool which will enable better decision making and help the food industry continue progress towards healthy, profitable and sustainable products.”

Consumer engagement should not be a top priority for companies, Pax said, as only a very small percentage of consumers change their purchasing decisions based on any environmental work that a company has undertaken.

© 2012, Richard Matthews. All rights reserved.

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Berg Engineering Consultants Ltd. Sustainability Journey: Be Proactive

Green is also growing in the building sector. As reported in the Daily Herald Business Ledger, The green market was 2 percent of nonresidential construction starts in 2005; 12 percent in 2008; and grew to 28-35 percent in 2010. By 2015, an estimated 40-48 percent of new nonresidential construction will be green. Experts say green building will support 7.9 million U.S. jobs and pump $554 million into the U.S. economy over the next four years.

By 2015, the green share of the largest nonresidential retrofit and renovation activity will more than triple, growing to 25-33 percent of the activity by value — a $14-18 billion opportunity in major construction projects alone, industry experts say.

When Brian Berg Sr. established Berg Engineering Consultants Ltd. (BEC) There was no green market and there was no LEED certification. However when he set up shop in the midst of the 70s energy crisis, he paid heed to prevailing conditions and positioned himself to be ahead of the curve in energy-efficient designs.

Now his firm has won numerous energy awards using energy efficient design in a huge and growing market.

“Dad had to invent energy efficient design,” explains Brian Berg Jr. “Today it’s not so much a process, but education — staying on top of innovations, showing clients how spending a little more for a more energy efficient building envelope is a smart investment.”

© 2012, Richard Matthews. All rights reserved.

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Aramark Sustainability Journey: Training a Workforce

Securing qualified employees is amongst Aramark's key sustainability initiatives. Aramark has launched an Environmental Internship Program designed to meet a growing need for employees who have a practical understanding of environmental initiatives plus fundamental business knowledge.

The program provides young professionals with corporate experience and creates an awareness of the role environmental stewardship can play in all jobs. Aramark is a world leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world.

“Environmental practices can be incorporated into virtually any job, and through the Aramark Environmental Internship Program we can help develop employees who make the connection between the work that they do, and its impact on the environment and on our business,” said Rick Martella, Aramark Vice President, Business Affairs. “Embedding these internships in key roles across the company will provide environmental knowledge and skills that are not confined to a single position or type of job, and can be easily shared.”

Another example of Aramark's sustainability efforts takes the form of a re-usable container program they launched in 2009. Aramark Higher Education, a world leader in providing professional services to more than 600 colleges and universities throughout North America introduced the Green Thread™ ‘to go’ container program at many of the campuses it serves, diverting more than two million disposables from landfills during the 2009-2010 school year. The re-usable ‘to go’ food container were designed for use at the campus dining hall.

© 2012, Richard Matthews. All rights reserved.

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PPR Home's Sustainability Journey: Innovative Metrics Shed Light on Supply Chains

PPR Home is the parent company of some of the world's biggest luxury and sporting brands, including Gucci, Yves Saint Laurent, and PUMA, are embarking on one of the world's most ambitious green accounting programs. PPR Home has announced that it will adopt a group environmental profit and loss statement (EP&L) by 2015.

This new approach to accounting will help to monitor and manage greenhouse gas emissions, water use, pollution, and land use change. According to PUMA executive chairman, Jochen Zeitz EP&Ls are superior to conventional sustainability reports.

"As the manager of a business, all you need to look at now is one page and you know what you need to do because it tells you exactly where you need to attack in order to get rid of your footprint," Zeitz said. "But once you visualise and measure, you can actually manage the impact. Whereas before the visualisation was so hypothetical that it didn't lead to concrete day-to-day decisions."

The EP&L provide a more transparent view of the supply chain. PUMA's E P&L revealed that 94 percent of its environmental impact was created in the supply chain, which has encouraged the company to find alternative materials to reduce that impact. As a consequence of the EP&L, Zeitz said that the company was looking into requiring firms to measure and report their environmental impact when PUMA is selecting suppliers in future.

© 2012, Richard Matthews. All rights reserved.

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GM Sustainability Journey: Death and Resurrection

The old General Motors (GM) died three years ago but like a phoenix from the ashes it has been reborn. GM declared bankruptcy in 2009 but in 2011 the company once again laid claim to being the world's largest automaker. GM said that it sold 9.025 million vehicles in 2011 putting it ahead of Volkswagen which had sales of 8.015 million in 2011.

GM was the victim of its poor strategic decisions, not the least of which was its failure to engage sustainability. As Paul Ingrassia describe it in the Wall Street Journal, GM made "decades of dumb decisions."

In the past environmentalists have quite rightly criticized GM for producing gas-guzzling behemoths like the Hummer. GM also filed a lawsuit against California's regulation of carbon dioxide as a pollutant. The company has also been a longstanding opponent of government-mandated fuel-efficiency regulations. Perhaps most seriously, GM is alleged to have "killed" the electric car.

The new GM has gotten rid of much of the old and introduced revolutionary new products. The company succeeded in selling its Hummer brand and it launched new vehicles like the award winning Chevy Volt. Although it has encountered some problems and is not selling as well as some had hoped, the Volt is an industry leading extended range electric vehicle.

A book by sustainability guru Joel Makower chronicled GM's conversation with the environmental community. It revealed that GM was beginning to respond to sustainability issues even before its demise. In late 2006, GM leaders briefed a group of environmentalists about the Volt, even before it unveiled the car to the press. Although it ended up being "too little too late," GM reached out to the major environmental groups to describe its vision and plans, field questions, and listen to concerns. According to Makower, who was involved in these talks, Big Auto and Big Green began to come together "as colleagues with shared goals."

However, slowly GM was moving in the right direction prior to filing for bankruptcy. For example in 2008, the company made a commitment to ensure that half of its manufacturing plants were landfill-free. But these efforts were inadequate and GM was forced to file for bankruptcy.

In 2009 when GM filed its bankruptcy petition, Beth Lowery sent an email to her network of environmental leaders and other stakeholders, offering an optimistic perspective of what the filing meant for the car company's future:

"The New GM will focus on reinventing not just ourselves, but transportation systems around the world. An essential starting point is vehicle electrification...we will continue to work with partners to develop the infrastructure necessary to support advanced technologies."

Makower added, "skeptics may deride the taxpayer-funded New GM as "Government Motors," I still have high hopes that in the coming years, it actually could stand for Greener Mobility."

It turnes out that Lowery and Makeower were both right. The new GM is doing much more than just manufacturing a range of greener vehicles. In addition to 12 vehicles that get a minimum of 30 miles per gallon, GM is aggressively pursuing a number of sustainability initiatives. Between the years 2005 and 2010, GM reduced it energy use by more than 30 percent and its carbon dioxide emissions were reduced by 30 percent.

GM is also greening its facilities. The company now uses 30 megawatts of solar energy in seven facilities and plans to double that amount by 2015. GM also uses energy efficient lighting and HVAC systems. One of its facilities in Lansing, Michigan has even received LEED Gold Certification. Half of all global manufacturing facilities are just about waste free.

GM reuses and recycles more of its manufacturing waste than any other automaker. GM preserves natural resources as well as enhance the natural habitats that surround all facilities. The company has more certifications from the Wildlife Habitat Council than any other manufacturer from North America and 15 different habitat programs going on around the world.

A total of 30 GM Plants have met the United States Environmental Protection Agency’s Energy Star Challenge for Industry. These facilities were able to avoid the production of more than 775,000 metric tons of carbon dioxide passes and saved over $50 million in energy costs.
GM also partnered with the US Department of Energy to create the EcoCAR Challenge competition which challenges 16 different universities in North America and asks them to find a way to reduce the overall environmental impact of vehicles.

GM is also home to the the biggest rooftop solar panel array in the world. The roof of GM car factory in Zaragoza, Spain is made up of 85,000 lightweight panels that cover approximately two million square feet. The company plans to install solar panels at an additional 11 plants throughout the European Continent.

Other sustainability efforts include:

Investing in renewable energy
Funding a new EV company
Researching breakthroughs that reduce emissionsResearching greener fuel manufacturingWorking cooperatively for fuel improvements

GM is also striking up new partnerships and collaborations that serve its sustainability agenda. These efforts include:

Collaborating with Sunlogics P.L.C. to make solar powered charging stationsCollaborating with LG to Develop EVsCollaborating with BMW

The Obama Administration deserves credit for having the foresight to see the advantages of investing $82 billion in the auto industry bailout. It has been a long and difficult fall from grace, but GM is now reaping the benefits of sustainability.

© 2012, Richard Matthews. All rights reserved.

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Kodak Sustainability Journey: Fear of Corporate Death as a Catalyst for Change

Eastman Kodak Co. is a good example of a striving to survive with the help of sustainability. Companies relate to sustainability in different ways, but whether they are trying to maintain the position of their brand or trying to resurrect themselves from the dead, engaging sustainability is a competitive necessity and ultimately a matter of survival.

Ahead of government regulation and even popular demand, corporate sustainability is now weaving its way into strategic business decisions that are influencing everything from manufacturing processes to marketing communications.

As explained in a Sustainable Brands article, “Companies increasingly recognize that a proactive stance on sustainability is becoming a competitive necessity in attracting investors, employment talent and supply chain partners, as well as customers.”

Every company deals with a unique set of circumstances. But whether a company is leading or faltering, engaging sustainability is a way to maintain a strong market position or as in the case of Kodak, a way to resurrect a dying brand.

To help direct its sustainability journey Kodak hired a Chief Sustainability Officer (CSO) in 2010.

Companies that proactively engage sustainability are rewarded while companies that ignore sustainability are punished. This holds true for Eastman Kodak, which is being forced to reinvent itself by the changing marketplace. The company is radically changing its product offerings and its culture of complacency as a matter of survival.

As reviewed in a Triple Pundit article, Kodak is already teetering on the brink, to raise capital they are close to selling off some of their lucrative patents, and they have one year to submit a reorganization plan to bankruptcy court.

Kodak is fighting for its life. To help its chances of survival the company is replacing its 70 year old logo. In an effort to break with the past, Kodak's new corporate logo strives to communicate a cutting-edge, 21st century innovator.

Sustainability is a defining part of business in the 21st century and with that in mind the 120-year-old film company is rebirthing itself as a digital imaging company.

Through its partnership with Natcore Technologies, Kodak is also investing in inexpensive patented thin-film solar technology, specifically flexible solar cells, through, a New Jersey-based startup. The solar cells cost as little as half as much as traditional thin film solar cells to manufacture.

These are bold move for Kodak, but it will need to make similar strong committments to sustainability if it is to regain its foothold.

© 2012, Richard Matthews. All rights reserved.

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HP and Dell Sustainability Journeys: The Choice Between Manufacturing and Recycling

HP and Dell are each taking different approaches to sustainability. One is emphasizing removing toxic compounds from manufacturing the other is focused on recycling through take back programs.

HP is better than Dell at removing toxic compounds from their designs. They have reduced PVC and BFRs have completely phased out beryllium and other compounds.

However, Dell is working with the EPA on the National Strategy for Electronics Stewardship. The Dell and the EPA are promoting the use of certified recyclers for electronic waste. The goal of the Strategy is to “encourage electronics manufacturers to expand their product take-back programs, and use certified recyclers as a minimum standard in those programs.”

Both HP and Dell have good competing sustainability strategies, but the marketplace of the not too distant future will not tolerate an either or approach.

© 2012, Richard Matthews. All rights reserved.

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