Showing posts with label downturn. Show all posts
Showing posts with label downturn. Show all posts

10 Leading Wind Energy Countries

24/7 Wall St. recently reviewed the Global Wind Energy Council’s (GWEC) 2011 ranking of the ten biggest producers of wind power in the world. Wind power keeps growing despite a recession and slow economic growth. According to the GWEC report the world’s wind energy capacity increased by 17.3 percent in 2011.

A relatively small number of leading economic powers are driving wind energy. Nine out of the 10 are among the 12 countries with the largest GDP.

To compile the following list of leading wind energy countries, 24/7 Wall St. used data from the Global Wind Energy Council report, BP’s Statistical Review of World Energy, and GDP data from the World Bank.

10. Portugal

Share of global wind power production: 1.7%
Increase in wind power (2011)/total: 377 MW/4,083 MW
Oil production: N/A
Oil consumption: 0.3 million barrels daily (0.3%)
GDP growth 2010: 1.4%

Portugal has dramatically increased its reliance on clean energy over the past few years. In 2005, 17 percent of the country’s electricity was derived from renewable sources. By 2010, this amount increased to nearly 45 percent. The New York Times reports that wind power, along with hydropower, is now Portugal’s main energy focus.

9. Canada

Share of global wind power production: 2.2%
Increase in wind power (2011)/total:1,267 MW/5,265 MW
Oil production: 3.3 million barrels/day (4.2%)
Oil consumption: 2.3 million barrels daily (2.5%)
GDP growth 2010: 3.2%

Canada increased its total wind power capacity by 24 percent in 2011. The country built 1,267 MW of new wind energy installations in the form of wind towers or wind turbines, effectively quadrupling Canada’s capacity. In 2010 690 MW installations were built.

8. United Kingdom

Share of global wind power production: 2.7%
Increase in wind power (2011)/total: 1,293 MW/6,540 MW
Oil production: 1.3 million barrels/day (1.6%)
Oil consumption: 1.6 million barrels daily (1.8%)
GDP growth 2010: 1.4%

The United Kingdom recently reached a record 6 gigawatts (GW) of wind energy, according to trade association RenewableUK. This is enough to power more than 3.3 million households. Another 19.5 GW are currently planned, and by 2020 over 30 GW are expected to be installed, the group reports.

7. Italy

Share of global wind power production: 2.8%
Increase in wind power (2011)/total: 950 MW/6,747 MW
Oil production: 0.1 million barrels/day (0.1%)
Oil consumption: 1.5 million barrels daily (1.8%)
GDP growth 2010: 1.3%

In 2011, the country increased its wind power capacity by 14 percent. According to the New York Times, more than 800 Italian communities now make more energy than they consume thanks to recent renewable energy plants, largely wind turbines.

6. France

Share of global wind power production: 2.9%
Increase in wind power (2011)/total: 830 MW/6,800 MW
Oil production: N/A
Oil consumption: 1.7 million barrels daily (2.1%)
GDP growth 2010: 1.5%

In 2010 France derived almost three quarters of its power needs from nuclear, now the country is increasing its use of renewable sources like offshore wind energy. According to Reuters, France has plans to meet 23 percent of its energy demand through renewable sources by 2020. The country also plans to double its wind power capacity by 2020.

5. India

Share of global wind power production: 6.7%
Increase in wind power (2011)/total: 3,019 MW/16,084 MW
Oil production: 0.8 million barrels/day (1.0%)
Oil consumption: 3.3 million barrels daily (3.9%)
GDP growth 2010: 8.8%

Wind energy is the fastest growing renewable energy sector in India, according to the Global Wind Energy Council’s 2011 report Indian Wind Energy Outlook. The report also notes that the national action plan on climate change aims to bring India’s total share of renewable energy sources up to 15 percent by 2020.

4. Spain

Share of global wind power production: 9.1%
Increase in wind power (2011)/total: 1,050 MW/21,674 MW
Oil production: N/A
Oil consumption: 1.5 million barrels daily (1.8%)
GDP growth 2010: -0.1%

As of March 2011, wind power has been Spain’s main source of electricity generation. However, spending cuts and political wrangling are threatening Spain's wind industry.

3. Germany

Share of global wind power production: 12.2%
Increase in wind power (2011)/total: 2,086 MW/29,060 MW
Oil production: N/A
Oil consumption: 2.4 million barrels daily (2.9%)
GDP growth 2010: 3.7%

Germany is the world’s third-largest producer of wind power. Germany is also reducing its reliance A decision by the government in the beginning of 2011 to phase out Germany’s nuclear plants has caused demand for wind turbines to soar. According to Bloomberg, “the government has raised subsidies for offshore wind farms as part of a plan to install 10,000 megawatts of sea-based turbines by the end of this decade, up from about 210 megawatts now.”

2. United States

Share of global wind power production: 19.7%
Increase in wind power (2011)/total: 6,810 MW/46,919 MW
Oil production: 7.5 million barrels/day (8.7%)
Oil consumption: 19.1 million barrels daily (21.1%)
GDP growth 2010: 3.0%

In the U.S. wind energy accounted for 2.3 percent of electricity purchased in 2010. Travis Miller, a Chicago-based utility analyst at Morningstar, believes that in wind power is to compete without government incentives, gas prices will have to double.

1. China

Share of global wind power production: 26.3%
Increase in wind power (2011)/total: 18,000 MW/62,733 MW
Oil production: 4.0 million barrels/day (5.2%)
Oil consumption: 9.1 million barrels daily (10.6%)
GDP growth 2010: 10.4%

China has invested heavily in wind energy, in 2011 alone it increased its wind capacity by 29 percent. According to Wang Zhongying, director and research fellow at the Center for Renewable Energy Development of the Energy Research Institute, “Wind power projects are expected to address 17 percent of the power demand in China,” by 2050.

© 2012, Richard Matthews. All rights reserved.

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EWEA's Offshore Wind Statistics for 2011
Six Markets where Global Wind Energy Keeps Growing Despite Economic Uncertainty

Six Markets where Global Wind Energy Keeps Growing Despite Economic Uncertainty

Although some have reported that the wind industry is "gasping for air," a new report shows that the economic volatility we saw in 2011 did not keep the sector from growing. The dire prognosis for wind power is contradicted by AWEA CEO Denise Bode who said, "American wind energy's long-term fundamentals are strong."

As reported by Info Power, on February 14th, the Global Wind Energy Council's annual market statistics indicate that the wind industry installed just over 41,000 MW of new wind power in 2011, The total installed capacity globally is more than 238,000 MW at the end of last year. This represents an increase of 21 percent, with an increase in the size of the annual global market of just over 6 percent. Today, about 75 countries worldwide have commercial wind power installations, with 22 of them already passing the 1 GW level.

"Despite the state of the global economy, wind power continues to be the renewable generation technology of choice", said Steve Sawyer, GWEC Secretary General. "2011 was a tough year, as will be 2012, but the long term fundamentals of the industry remain very sound. For the second year running, the majority of new installations were outside the OECD, and new markets in Latin America, Africa and Asia are driving market growth."

China

China remains the global market leader with a cumulative capacity of more than 62,000 MW. Li Junfeng, Secretary General of the Chinese Renewable Energy Industry Association (CREIA) said "we expect the industry will grow stronger and more competitive in the next year [2012]."

India

India, added over 3000 MW of wind power installed in 2011 bringing India's total capacity to just over 16,000 MW. D.V. Giri, Chairman of the Indian Wind Turbine Manufacturers Association said, "this is likely to go up to 5000 MW per year by 2015. Ongoing initiatives of the Indian government to create new policies will attract large quantities of private investments to the sector."

European Union

The EU, added 9,616 MW of wind energy capacity in 2011, for a total installed capacity of 93,957 MW. According to the European Wind Energy Association (EWEA), wind power is now able to supply 6.3% of the EU's electricity requirements. "Despite the economic crisis gripping Europe, the wind industry is still installing solid levels of new capacity, commented Justin Wilkes, Policy Director of EWEA."

United States

US wind installations amounted to more than 6800 MW in 2011. As reported in Forbes, the US now has nearly 50,000 megawatts of wind power with another 8,300 megawatts under construction. Denise Bode, CEO of the American Wind Energy Association said "We have installed more than a third of all new American electric generation in recent years and are well on our way to providing 20 percent of America's electricity by 2030. Our 2011 installations alone provide enough electricity to power almost two million American homes."

Canada

Canadian wind energy enjoyed a record year in 2011, surpassing the 5000 MW milestone. Chris Forrest, Vice-President of Communications & Marketing of the Canadian Wind Energy Association said, "Canada, and in particular Ontario, is emerging as a very competitive destination for wind energy investment globally. As Canada continues to renew its electricity generation resources, wind energy will play an ever-increasing part in delivering reliable, economic and clean electricity."

Latin America

Latin America increased its wind capacity by more than 1200 MW, led by Brazil. Brazilian installations were up by half, adding 587 MW to reach a total of just over 1500 MW. According to Pedro Perrelli, Executive Director of the Brazilian Wind Energy Association (ABEEOLICA), "Brazil reached the 1 GW milestone during 2011, and has a pipeline of more than 7,000 MW to be completed before the end of 2016. The Brazilian wind sector has attracted significant investment, facilitated by the policies of the BNDES (Brazilian National Sustainable Development Bank)."

Conclusion

Government policies and government support are important to encourage investors and keep wind power growing. Perhaps the most important thing that can be done to strengthen the long term growth potential of wind power involves putting a global price on carbon.

© 2012, Richard Matthews. All rights reserved.

Related Posts
EWEA's Offshore Wind Statistics for 2011
10 Leading Wind Energy Countries
Private Sector Green Investment
Cleantech the Next Great Investment Opportunity

Making Mobile Marketing Work for Your Business: Interactive Digital Marketing For the Young and the Not So Young

New media is enabling marketers to target a wide-ranging group of highly interactive and motivated consumers. This is the first in a series of seven posts on mobile marketing. This post reviews some of the key features of the digital environment that are fueling mobile's growth.

As reported in a recent Adage article, "Interactive- and digital-marketing budgets have experienced a healthy increase. The first quarterly Epsilon CMO Survey reveals that nearly two-thirds of chief marketing officers said their interactive/digital marketing budgets have increased in the past year, while 60% have seen their traditional advertising budgets go south. The findings reflect marketers' growing need to better target their campaigns, according to Steve Cone, CMO of Epsilon. The results show that because of the economy, companies are really trying to identify the consumers that are very active in communicating with each other through social computing, blogging or podcasting. The more popular interactive and digital channels that marketers said they are keen to start experimenting with are social computing (42%), which includes word-of-mouth, social-networking sites and viral advertising; blogs (35%); podcasting (31%); and mobile devices (29%), which include phones and PDAs. The study found that some marketers have already started incorporating these tactics, with 19% of respondents already using blogs, 18% making use of podcasting and 22% using mobile devices as part of their marketing mixes. Blogging is a major activity among a relatively educated, affluent and not-as-young-as-you-would-imagine age group. And when you're talking about podcasting and mobile devices, that's a younger demographic. Marketers are trying to target the broadest age range of consumers, and that's reflected in how these break down from top to bottom. You can find hundreds of thousands of people who are really active in these areas, and they are going to be extremely receptive to offers of relevance. The study also revealed that CMOs are relying on analytics, CRM techniques and other measurable marketing strategies when determining who they want to go after."

Of all digital media, mobile is the channel that is growing most rapidly. As reported in Mobile Marketer "It’s no exaggeration to say that mobile advertising is about to revolutionize the way that marketers reach out to consumers for branding or customer acquisition or customer retention purposes. A well-targeted mobile ad campaign will strengthen bonds between brand and consumer." Mobile Web usage was up 29.4 percent from the first quarter of this year to the second. There are many reasons why Mobile marketing is destined to keep growing including the fact that mobile is a less expensive, targeted channel in an uncluttered medium.

As reported in a recent Mobile Marketer article, "A common theme voiced by mobile marketers is that to get high response rates from young consumers, they have to issue a simple, [clear]direct call-to-action that is tied to an appealing incentive and with the need to be informed that they have the ability to opt out at any time. The call-to-action must [offer] a direct incentive that is related to some type of prize or reward. The messaging of the campaign should be very straightforward and feed control to the respondent."

While the youth demographic may be the most receptive to mobile campaigns, other groups are catching on quickly. According to Dan Miller, the executive vice president of Neighborhood America. “Mobile phones are the one common device that we have with us all the time, and the youth demographic is key, but its appeal is extending across all demographics. Over time, mobile is appealing to broader and broader demographics, from older people and high-end, high net worth all the way down to blue-collar workers—the complete socio-economic spectrum...”

Digital marketing is tapping into new communication trends. In this downturn, the metrics that come with digital tactics are crucial and a significant reason why this demand is increasing. The way you approach the call to action is also important, particularly with younger audiences. However, as noted above, interactive digital's base is not exclusive to the young as it is growing accross many age demographics. In the digital marketing milieu, mobile is emerging as the hottest commodity in the expanding digital marketing universe.

Next: Understanding the Differences Between Mobile and Online Marketing / Research Your Target / Presentation Tips / Design Tips / Applications and Video / Key Success Factors

Digital Marketing Will Thrive in a Downturn

Digital marketing is poised to grow during this downturn. Although the marketing world has been hit hard, as reviewed in a recent Convince & Convert article some marketing channels will thrive in this environment. During the last recession, online advertising, plummeted 27% over two years. But according to the author, this time will be different. "Not only will online marketing survive, it may actually thrive during the lean times, continuing its inexorable theft of ad spend from traditional media tactics. Online is far more mature and proven now"

There are several reasons that account for digital marketings viability in a downturn. Online does not require a long term commitment and it is typically less expensive than an offline campaign. The predictable shift in a downturn is to focus on expanding sales with existing customers and email is the perfect vehicle for this group. Reduced marketing dollars can be focused on likely prospects rather than wasted on the disinterested. When compared to traditional tactics, online marketing offers superior measurability and trackability.

Next: The Growth of Mobile / Making Mobile Marketing Work For Your Business