Green Business Seminar: Energy, Revenue, Cash Flow (Event)

Green Business Seminar: Energy, Revenue, Cash Flow will take place at the Northern Virginia Community College at the Schlesinger Center, Alexandria Campus, on October 23, 2012 from 8:00 AM to 11:30 AM. The Northern Virginia Community College (Alexandria Campus) and Relerience, a green energy consulting company, have formed a strategic alliance to provide a Green Business Seminar for the business community in Northern Virginia.

The Green Business Seminar will inform companies about labels. Specifically it will address Green Business Plans & Strategies Involving Green Energy solutions and energy management strategies, optimize resources, gain access to capital, attract more revenue, achieve business growth, and create jobs.

The event organizer is Gina Dennis, the CEO of Relerience. Approximately 1,000 executive leaders and business owners are expected to attend the Green Business Seminar.

Attendees include:
* Companies seeking alternative strategies to grow their customer base and increase cash flow.
* Companies interested in implementing green energy initiatives to increase their revenue.
* Companies interested in energy management strategies to increase access to capital.
* Defense contractors, restaurants, hotels, franchises, manufacturers, retailers and technology firms.
* Transportation companies, car dealerships, commercial banks and health care facilities.

To register click here.

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Canadian Guidelines on Environmental Claims

The Competition Bureau of Canada and the Canadian Standards Association have developed guidelines based on ISO 14021 detailing the appropriate use of environmental terms. Their guide reflects the most current, internationally accepted, best practice information on the use of environmental claims. The guide is designed to help level playing field; reduce the risk of communicating misleading environmental claims; provide an incentive to improve environmental performance; and meet the growing consumer demand for products and packaging to have a reduced environmental impact.

The second edition of the guideline titled Environmental Claims: A Guide for Industry and Advertisers, was published in June 2008 by Canadian Standards Association, a not-for-profit private sector organization. It supersedes the previous edition published in 2000, entitled The CAN/CSA-ISO 14021 Essentials.

The first objective of this guide is to provide the users of ISO 14021, with a best practice guide to the application of the standard and some practical examples of how the standard could be applied to environmental claims in the Canadian marketplace.

The second objective is to provide assistance to industry and advertisers in complying with certain provisions of the Competition Act, the Consumer Packaging and Labelling Act, and the Textile Labelling Act.

This guide provides examples of preferred approaches and discouraged approaches to illustrate commonly used environmental claims; shows how to avoid misleading or deceptive claims relating to an implied or expressed environmental benefit; establishes the guidelines for Mobius loop markings; and suggests methodologies for tests that can be used to clarify claims.

The guide offers best practices for complying with the provisions that prohibit false or misleading representations. Download the entire document (PDF, 589 KB, 72 Pages) .

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ISO 14020 Series: Three Types of Environmental Labels and Declarations

The ISO 14020 series (14020, 14021, 14024, 14025) is designed to assist businesses with measuring and communicating their efforts to minimize their environmental impacts.

ISO 14001 offer standards for environmental management systems.
ISO 14030 deals with issues of environmental performance evaluation, indicators, and reporting. The same information is sometimes required for environmental reports and for verification of environmental claims.

ISO 14040 series deals with the product life cycle; it covers the guiding principles of life cycle analysis, inventory, impact assessment, and interpretation, and provides some sample applications. Credible environmental labeling is dependent on an understanding of the life cycle of a product; consequently, the linkages between the 14020 series and 14040 standards are very important.

ISO and IEC guides are also available to help those developing technical standards to consider the environmental aspects of products. One such guide is ISO Guide 64.

Here is a brief review of ISO's three types of environmental labels:

Type I environmental labeling — Principles and proceduresEstablishes procedures to establish and operate a Type I, or eco-logo, program. Type I programs employ a third-party certification process to verify product or service compliance with a pre-selected set of criteria. Provides guidance on developing criteria, compliance, systems, and operating procedures for awarding eco-logos for third-party verifiers.

Type II environmental labeling — Self-declared environmental claims
Defines commonly used environmental claims, establishes use guidelines for the Mobius loop markings, and suggests methodologies for tests that can be used to verify these claims.

Type III environmental declarationsSpecifies a format for reporting quantifiable life cycle data (environmental loads, such as energy used, emissions generated, etc.) Describes business-to-business declarations and labels, which require independent verification of the data only, not third-party certification. Business-to-consumer declarations require third-party certification.
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ISO Principles for Environmental Labels and Claims

These principles are part of ISO 14020, they serve as a prerequisite for all the other standards in the series.

1. Environmental labels and declarations shall be accurate, verifiable, relevant, and not misleading.

2. Procedures and requirements for environmental labels and declarations shall not be prepared, adopted, or applied with a view to, or with the effect of, creating unnecessary obstacles to international trade.

3. Environmental labels and declarations shall be based on scientific methodology that is sufficiently thorough and comprehensive to support the claim and that produces results that are accurate and reproducible.

4. Information concerning the procedure, methodology, and any criteria used to support environmental labels and declarations shall be available and provided upon request to all interested parties.

5. The development of environmental labels and declarations shall take into consideration all relevant aspects of the life cycle of the product.

6. Environmental labels and declarations shall not inhibit innovation that maintains, or has the potential to improve, environmental performance.

7. Any administrative requirements of information demands related to environmental labels and declarations shall be limited to those necessary to establish conformance with applicable criteria and standards of the labels and declarations.

8. The process of developing environmental labels and declarations should include an open, participatory consultation with interested parties. Reasonable efforts should be made to achieve a consensus throughout the process.

9. Information on the environmental aspects of products and services relevant to an environmental label or declaration shall be available to purchasers and potential purchasers from the party making the environmental label or declaration.
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