Showing posts with label landfills. Show all posts
Showing posts with label landfills. Show all posts

The Days of Overconsumption

Everyone is well acquainted with the twelve days of Christmas, in the modern era, that is being replaced by 6 days of overconsumption. The period around Thanksgiving is the busiest U.S. shopping period of the year. Thanksgiving has long been a spectacle of consumer overindulgence, but now this rampant consumerism extends well beyond Black Friday. Marketers are finding more ways to entice consumers, but they ignore the fact that we cannot sustain our current rate of consumption.

Thanksgiving is an environmentally destructive holiday; however, some of the shopping days which follow offer modest improvements that move us a few inches in the right direction. According to a National Retail Federation (NRF) holiday consumer spending survey, nearly $586 billion will be spent over the 2012 holiday season. Their data indicates that spending in stores and online rose to $59.1 billion in the four days starting on November 22.

Over the Thanksgiving weekend, the Federation said shoppers increased their average spending from $398 in 2011 to $423 in 2012. The NRF also said that turnout was up 4.6 percent from the period last year. However, they note that Holiday shopping is being spread out over a much wider time frame.
Black Friday “is certainly not dead,” said Matthew Shay, chief executive of the trade group National Retail Federation, but “it’s starting to spread out. Now we’re seeing, really, a five-day weekend” said Mr. Shay of the retail federation.

Although the NRF refers to a five day shopping period, it is actually more like a six day period that extends from Thanksgiving Thursday to the following Tuesday. Here is a breakdown of the six major days of overconsumption:


Day 1. Black Thursday


To entice Americans to buy more, some retailers decided to open the day before Black Friday’s pandemonium. Thanksgiving Day shopping has been dubbed Black Thursday. The NRF indicated that the number of shoppers on Thanksgiving Day 2012 rose to more than 35 million from 29 million last year. According to the Federation, about 28 percent of people surveyed said that their shopping started at midnight or earlier on Thanksgiving. In 2009, when major retailers started experimenting with Thanksgiving openings, that figure was just 3 percent.


Day 2. Black Friday


The day following Thanksgiving is Black Friday in the U.S., the busiest shopping day of the year. All across America, the Friday after Thanksgiving is renowned for the hordes of shoppers it attracts. On this day, most major retailers open extremely early, and offer promotional sales to kick off the shopping season.

The expression Black Friday originated in Philadelphia in the 60′s and more recently, the term has been explained as the point at which retailers begin to turn a profit, or are “in the black”. In 2011 several major retailers opened early on Thanksgiving Day. The New York Times reports that ShopperTrak data shows that store visits on the Friday after Thanksgiving rose 3.5 percent from last year, to more than 307 million visits.


Day 3. Small Business Saturday


The day after Black Friday, is Small Business Saturday (SBS). This day started in 2010 as a day when people “shop small”, in support of America’s small businesses. November 24th 2012, marked the third SBS. According to pre-holiday research from the National Federation of Independent Business (NFIB) and American Express, Americans planned to shop small and spend big on SBS.

In 2011, more than 2.7 million Facebook users, 230 public and private organizations, 75 corporations and elected officials in all 50 states and Washington D.C. declared their support for SBS. Last year, more than 500,000 small business owners leveraged an online tool or promotional materials for SBS and 15,000 businesses signed up for free Facebook advertising to promote their products and services in the run up to SBS.

Of the tens of millions of Americans familiar with Small Business Saturday, 67 percent said they were planning to “shop small” on SBS and 44 percent said they shopped at small businesses on SBS in 2011. Of those consumers who shopped last year on Small Business Saturday, 70 percent plan to spend more or the same amount this year and will spend on average $100.


Day 4. Sofa Sunday


In an effort to cram even more holiday shopping into the post Thanksgiving period, some have proposed an event called “Sofa Sunday.” In 2011, the term Sofa Sunday was coined to describe the popularity of iPad shopping on the Sunday following Thanksgiving. This event reflects the emerging consumer trend of using mobile devices to shop online from the comfort of home.

Catalog Spree shopping data from Sofa Sunday, November 25, 2012, shows that iPad shoppers shopped on Sunday as much as they did on Cyber Monday, with both days’ sales growing substantially over 2011. With the intent of increasing shopping, Sofa Sunday has expanded consumer’s ability to shop outside of traditional shopping periods or locations which now includes the workplace.
“The iPad has become the platform of choice for shopping, as illustrated by the growth of traffic on Sofa Sunday and Cyber Monday,” said Joaquin Ruiz, CEO of Catalog Spree. “Customers can now window shop from the comfort of their home, find the perfect gifts and avoid Black Friday madness. Our holiday survey showed that 87 percent of consumers plan to shop from digital catalogs this year.”
Catalog Spree’s shopping traffic via the iPad on Cyber Monday tripled in 2012.


Day 5. Cyber Monday


Cyber Monday is a marketing term for the Monday immediately following Black Friday. It was created by companies to persuade people to shop online. The term made its debut on November 28, 2005 in a Shop.org press release. According to the Shop.org/BizRate Research 2005 eHoliday Mood Study, “77 percent of online retailers said that their sales increased substantially last year on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)”. In 2006, Shop.org launched the CyberMonday.com portal, and in 2010, comScore reported that consumers spent $1028M online on Cyber Monday (excluding travel, 2009: $887M), the highest spending day of 2010.

Cyber Monday is now an international marketing event. More people are buying online even before the Cyber Monday event. Sales increased 17.4 percent on Thanksgiving, and 20.7 percent the next day, according to I.B.M., which tracks e-commerce transactions from 500 retailers.


Day 6. Green Tuesday


Green Tuesday, also called Fair Trade Tuesday, is one of several ways people are trying to brand the Tuesday after Thanksgiving. With the addition of Green Tuesday, the five day shopping weekend has been extended into a six day consumer bonanza.

The Green Tuesday event started on Tuesday, November 29, 2011 by the non-profit environmental group Green America, which is ostensibly dedicated to green shopping activities and sustainable products. Green America’s Web site, GreenDeals.org, offers discounts on products like self-watering systems for indoor and outdoor plants and annual memberships for car-sharing or bicycle-sharing clubs. All of the businesses featured on their Web site are from local and national green businesses that are by Green America.

According to Jonah Mytro, the co-founder of GreenDeals.org, there are high hopes for this day:
“We are hoping Green Tuesday results in something of a paradigm shift,” said Mytro.  “Our goal is to encourage a different way of thinking about holiday shopping — one that’s more deliberate, more purposeful and one that will inspire consumers to shop with the planet in mind when there’s a greener form of a gift you were already planning to purchase...During the holiday season consumers are faced with a lot of shopping decisions,” Mytro said. “Green Tuesday is designed to inspire consumers to make thoughtful, purposeful, eco-minded choices. It means really thinking about the money you are spending and buying the right gift for the right person while taking care of the planet at the same time.”

Anti-Consumerism Backlash


Not everyone is happy with six solid days of consumerism. An increasing number of people are resisting the seemingly endless stream of marketing designed to get consumers to buy more than they need. As reported in SmartMoney, MarketWatch.com said that hundreds of thousands of customers, employees and shareholders have signed an online petition to protest Target’s opening on Thanksgiving night.
“Christmas creep has now turned into Christmas crunch,” says Marshal Cohen, chief industry analyst with the market researcher NPD Group. Department stores will keep adding consumer holidays to compete with online retailers, he says: “They are willing to risk some wrath of consumers and employees.”
Adbusters promoted Buy Nothing Day on the 23rd and 24th of November and on November 27th they asked Americans to make donations to charity.


Green Consumers


Consumers have tremendous power to improve our world, it starts with buying less. When we do make purchases, we need to make simple choices like avoiding products made of plastic or products that come with excessive packaging. By putting their spending power to work on less environmentally harmful products, consumers can dramatically lessen their impacts on the Earth.

Some of the choices are easy, like buying products that are labeled organic, local, or fair trade. Others aspects of making responsible purchases require a bit more research. While there are a plethora of green shopping options, not all are equal. Just because a company claims to be green does not mean that they actually are. To be a green consumer engaged in responsible consumption, do a thorough investigation before you make a purchase.

Unbridled consumerism is antithetical to ecological betterment. Green consumers can help to establish new patterns of consumption that decrease wastefulness and eschew overconsumption. We all need to be more environmentally aware consumers and part of that responsibility involves not falling prey to marketing gimmicks.

While there are some redeeming features to new shopping days like Green Tuesday, overall, the marketing events around the Thanksgiving holidays are the harbingers of an environmental hell.

Source: Global Warming is Real

Related Articles
Green Tuesday's Sustainable Consumerism
How to Make Gift Giving More Green from C2ES
Tips to Make Gift Giving More Green from FatWallet
Greenpeace’s Guide to Greener Electronics 2012 
Greenpeace Green Electronics Guide November 2011
Thanksgiving Shopping: Consumption and the Earth's Carrying Capacity
Thanksgiving Shopping: From Black Friday to Green Tuesday
Thanksgiving for those who Feel Thankless
All Indications Suggest a Banner Year for Cyber Monday Shopping
Black Friday 2011 Saw a Big Year-Over-Year Spending Increase
A Thanksgiving Infused with Environmental Gratitude
Thanksgiving: Living in Harmony with the Planet
Seven Ways to Make Your Thanksgiving Greener
The Environmental Toll of the Holidays
Patagonia Shows the Way with Responsible Business Leadership
Video: Retail Shopping from a Sustainability Standpoint
Video: Sustainable Shopping
Video: The Story of Stuff
New Methods of Manufacturing and New Patterns of Consumption

LG's Recycling Leadership

LG Electronics sponsored events across the nation on America Recycles Day which took place on November 15. They were the only consumer electronics company to do so.  LG recycles over 15% of all of their electronics products which include household appliances, computers and mobile phones. Additionally, about 11% of all LG products use recycled plastics (post-industrial plastics). LG has targeted increasing the use of recycled plastics across 25% of all products worldwide. The LG Recycling Program covers all of the LGE brands: LG, Goldstar and Zenith.

LG also provides three recycling services on their website:

Waste Management Drop-off points: The site provides a Zip Code locator for e-cycling virtually any type of consumer electronics product.

E-Waste Map: Allows consumers to select their state to identify specific cities that accommodate e-cycling sites and sponsors.

Eco-mobilization: Accelerates sustainability in corporate or high school-sponsored programs that motivate consumers to use renewable energy, educate users about the importance of sustainability and activate people to take a hands-on approach with tools such as the zero waste recycling program to reduce e-waste in landfills.

Related Posts
Recycling In America: More Than Just A Feel Good Experience
Recycling Can Create Millions of Jobs
Recycling Waste Tires
America Recycles Day (ARD)
PepsiCo Canada's 100% Recycled EcoGreen Bottle Breakthrough
TerraCycle Reach a Major Milestone in Non-Recyclables
GreenBlue's Packaging Design
Microsoft Selects Greys Harbor for 100% Recycled Paper
Steve Jobs: Apple's Product Recycling Efforts
The 3 Stages of a Recycling Loop
Study on US Environmental Attitudes
Coke's Zero Waste Carbon Neutral Olympic Sponsorship
HP's Sustainable Innovation
Best Practices for Sustainable Businesses
Video: Does Your Business Recycle?
Video: Profitable Recycling for Business
Video: The Perils of Plastic Waste
House Made of Plastic Bottles in Nigeria
Video: Plastic Bottle Greenhouse
Video: House Built With Plastic Bottles

Recycling In America: More Than Just A Feel Good Experience

Recycling leads to far more than entitled consumerism, when done right it is capable of producing significant results. Given the gravity of the environmental crises we face, it is very easy to be cynical about small scale activities like recycling, but even these small gestures, if repeated often enough, can amount to major savings for the planet. Recycling minimizes landfills which emit global warming causing methane.

In the U.S. there is one day per year when recycling is recognized as part of a national event. November 15 is America Recycles Day (ARD), a day to promote the social, environmental and economic benefits of recycling. This event was started by the National Recycling Coalition in 1997.

ARD has helped millions of Americans become better informed about the importance of recycling and buying products made from recycled materials. Through ARD, the National Recycling Coalition helps volunteer coordinators organize events in hundreds of communities nationwide to raise awareness and educate people about the benefits of recycling.

Waste and Recycling

Events like ARD are important because the U.S. has dreadfully low recycling rates. In 2008, only 7.1 percent of the 30.05 million tons of plastic waste in America was recycled. Compare this to the plastics recycling rate of around 70 percent found in leading countries such as Germany and Japan.

Although well behind many other countries, overall recycling rates in America have doubled in the past decade. There are over 9,000 curbside recycling programs throughout the US, which has steadily increased since the 1970s. Although Americans are recycling more than ever, they still have a long way to go.

Even though studies show that 81 percent of Americans agree that recycling is an important service, recycling efforts in the U.S. lag far behind their potential. Americans generate 30 percent of the world’s garbage, only one third (33.8 percent) of total waste is recycled, and only about half (53.4 percent) of all paper products are recycled.

Despite relatively low rates of recycling in the U.S., there is a global demand for recycled materials. Countries like China have demonstrated that there is a market for America’s recyclables. It is estimated that 76 percent of California’s polyethylene terephthalate (PET, the dynamic material found in beverage containers) is exported to China and converted into a variety of products which are then sold back to U.S. buyers.

Value of Recycling

As revealed in a UNEP report, a relatively modest investment could radically increase recycling rates. According to the report, an investment of $108 million in the global waste sector annually could increase recycling rates threefold by 2050 and reduce landfill contents by more than 85 percent.

Recycling offers tremendous savings. According to the EPA, recycling one ton of aluminum cans saves the energy equivalent of 36 barrels of oil or 1,655 gallons of gasoline. A single aluminum can saves enough energy to power a television for three hours. By recycling aluminum cans, 95 percent of the energy can be saved, compared with manufacturing a new one. Despite these startling statistics, the National Recycling Coalition reports that every three months, Americans discard enough aluminum into landfills to rebuild the entire U.S. fleet of commercial airplanes.

When it comes to paper, 4,100 kilowatts of electricity and 7,000 gallon of water are saved for every ton of paper recycled. And using recycled glass consumes 40 percent less energy than using new materials.

The amount of energy saved from recycling aluminum and steel cans, plastic PET and glass containers, newsprint and corrugated packaging was equivalent to the amount of electricity consumed by 17.8 million Americans in one year or 11 percent of the energy produced by coal-fired power plants in the United States.

Laws and Regulations

There is no national law that mandates recycling in the U.S., although many state and local governments have introduced recycling requirements like laws that establish deposits or refund values on beverage containers. Other jurisdictions rely on recycling goals or landfill bans of recyclable materials. Some cities enforce fines upon citizens who throw away certain recyclable materials.

On a national level, the United States Environmental Protection Agency (EPA) oversees a variety of waste issues. These include regulation of hazardous wastes, landfill regulations, and setting recycling goals. More specific recycling legislation is localized through city or state governments. Landfill bans make it illegal to dispose of certain items in a landfill while other states focus on recycling goals.

Electronic waste in the U.S. is being addressed with regulations at a state and federal level. Ninety percent of US e-waste is exported to China and Nigeria.

Corporate Involvement

Some corporations are providing electronic takeback and recycling programs. Takeback programs offer low-cost to no-cost recycling, some even provide monetary incentives for recycling. In one way or another, many companies are getting involved with recycling programs.

Dell, Sprint and Sony have agreed to help the Environmental Protection Agency encourage certified electronics recycling, as part of the Obama administration’s national strategy to encourage better e-waste management.

In 2010, Target rolled out a massive nationwide recycling initiative with centers at the front of each of its 1,740 U.S. stores. The recycling stations accept aluminum, glass and plastic beverage containers, plastic bags, MP3 players, cell phones and ink cartridges.

A review of the beverage industry, titled “Waste & Opportunity: U.S. Beverage Container Recycling Scorecard and Report” by the shareholder advocacy group As You Sow, gave Nestlé Waters North America the highest rank out of the major companies. In particular, the firm received the highest score on container recovery for establishing better recovery goals than its peers and having stated tactical strategies for attaining those goals.

Companies are also contributing to recycling education including award-winning Recology, a San Francisco-based resource recovery company.

Government Programs

Under the EPA strategy called the National Strategy for Electronics Stewardship (pdf), the federal government’s purchasing arm will only buy IT products that comply with environmental performance standards, and will ensure that all government electronics are reused or recycled properly.

The strategy also commits the federal government to promote the development of more efficient and sustainable electronic products; support recycling options and systems for American consumers; and strengthen America’s role in the international electronics stewardship arena.

San Francisco’s recycling program has a zero waste goal by 2020 and in 2009, they were already at a 78 percent diversion rate. While programs like this are not yet widespread, their success proves curbside recycling does not always result in a market failure.

Sanford, a town of 21,000 in southwest Maine has tripled recycling rates while reducing expenses 50%. The town implemented a trash metering system that requires residents to pay by the bag for curbside collection. According to projections, this will save the town about a quarter of a million dollars in garbage tipping fees.

Over 150 municipalities in Maine and many other towns and cities across the U.S. are employing a trash metering system. WasteZero is one such program, they work with about 300 cities to transform their waste management systems. This has had the dual effect of reducing their landfill waste about 43%, while collectively netting about $65 million in avoided disposal fees or revenues from recycled materials.

Economic Incentives and Jobs

Powerful economic incentives are not the only reason to recycle. Recycling reduces costs to businesses and creates jobs. The American recycling industry is a $200 billion dollar enterprise that includes more than 50,000 recycling establishments; it employs more than 1 million people, and generates an annual payroll of approximately $37 billion.

As early as 2003, cities like Fort Worth Texas were making millions from their recycling program. Similarly, by 2004, Waukesha County Wisconsin was operating recycling programs at a profit.

Guidelines

Obstacles in the way of wider adoption of recycling practices commonly relate to a lack of coordination between design and recovery. This is a major obstacle in creating closed loop recycling systems for materials.

It is helpful to consult technical guidance on designing packaging to be compatible with common recovery methods. The non-profit organization GreenBlue has developed design for recovery guidelines. These guidelines apply to the design and recycling of aluminum, steel, glass, and paper.

Conclusion

The logic of recycling is overwhelming; it can earn revenues, prevent greenhouse gas emissions and reduce energy consumption. Brazil’s recycling efforts are a $2 billion a year industry that avoids 10 million tons of greenhouse gas emissions. If America’s recycling rate doubled the country would save enough energy to supply the electricity needs of 36 million Americans for an entire year.

Recycling is about more than simply feeling good about yourself, recycling is about contributing to an effort that can make a real difference.

Source: Global Warming is Real (http://s.tt/13Rfb)

Related Posts
Recycling Can Create Millions of Jobs
Recycling Waste Tires
America Recycles Day (ARD)
PepsiCo Canada's 100% Recycled EcoGreen Bottle Breakthrough
LG's Recycling Leadership
TerraCycle Reach a Major Milestone in Non-Recyclables
GreenBlue's Packaging Design
Microsoft Selects Greys Harbor for 100% Recycled Paper
Steve Jobs: Apple's Product Recycling Efforts
The 3 Stages of a Recycling Loop
Study on US Environmental Attitudes
Coke's Zero Waste Carbon Neutral Olympic Sponsorship
HP's Sustainable Innovation
Best Practices for Sustainable Businesses
Video: Does Your Business Recycle?
Video: Profitable Recycling for Business
Video: The Perils of Plastic Waste
House Made of Plastic Bottles in Nigeria
Video: Plastic Bottle Greenhouse
Video: House Built With Plastic Bottles

Recycling Can Create Millions of Jobs

A report titled "More Jobs, Less Pollution: Growing the Recycling Economy in the U.S.,"prepared by an alliance of recycling advocates and labor unions claims that reaching a national recycling rate of 75 percent by 2030 would create nearly 1.5 million jobs and reduce pollution.

Achieving a 75 percent diversion rate for municipal solid waste (MSW) and construction and demolition debris (C&D) by 2030 will result in:
  • A total of 2.3 million jobs: Almost twice as many jobs as the projected 2030 Base Case Scenario, and about 2.7 times as many jobs as exist in 2008. There would be a significant number of additional indirect jobs associated with suppliers to this growing sector, and additional induced jobs from the increased spending by the new workers.
  • Lower greenhouse gas emissions: The reduction of almost 515 million metric tons of carbon dioxide equivalent (eMTCO2) from diversion activities, an additional 276 million eMTCO2 than the Base Case, equivalent to emissions from about 72 coal power plants or taking 50 million cars off the road.
  • Less pollution overall: Significant reductions in a range of conventional and toxic emissions that impact human and ecosystem health.
  • Unquantified benefits of reducing ecological pressures associated with use of non-renewable resources, conserving energy throughout the materials economy, and generating economic resiliency through stable, local employment.
To see the whole report click here.

© 2011, Richard Matthews. All rights reserved.

Related Posts
Recycling In America: More Than Just A Feel Good Experience
Recycling Waste Tires
America Recycles Day (ARD)
PepsiCo Canada's 100% Recycled EcoGreen Bottle Breakthrough
LG's Recycling Leadership
TerraCycle Reach a Major Milestone in Non-Recyclables
GreenBlue's Packaging Design
Microsoft Selects Greys Harbor for 100% Recycled Paper
Steve Jobs: Apple's Product Recycling Efforts
The 3 Stages of a Recycling Loop
Study on US Environmental Attitudes
Coke's Zero Waste Carbon Neutral Olympic Sponsorship
HP's Sustainable Innovation
Best Practices for Sustainable Businesses
Video: Does Your Business Recycle?
Video: Profitable Recycling for Business
Video: The Perils of Plastic Waste
House Made of Plastic Bottles in Nigeria
Video: Plastic Bottle Greenhouse
Video: House Built With Plastic Bottles

Recycling Waste Tires

With hundreds of millions of vehicles in the US, scrap tires are a major source of waste. The Environmental Protection Agency reports 290 million scrap tires were generated in 2003, 45 million of these scrap tires were used to make automotive and truck tire re-treads.

With landfills minimizing their acceptance of whole tires and the health and environmental risks of stockpiling tires, many new markets have been created for scrap tires. Growing markets exist for a majority of scrap tires produced every year, being supported by State and Local Government.

Tires are also often recycled for use on basketball courts and new shoe products. The United States has decreased the number of waste tires in storage from 700-800 million in 1994, down to 275 million tires in 2004 primarily due to state scrap management programs.

© 2011, Richard Matthews. All rights reserved.

Related Posts
Recycling In America: More Than Just A Feel Good Experience
Recycling Can Create Millions of Jobs
America Recycles Day (ARD)
PepsiCo Canada's 100% Recycled EcoGreen Bottle Breakthrough
LG's Recycling Leadership
TerraCycle Reach a Major Milestone in Non-Recyclables
GreenBlue's Packaging Design
Microsoft Selects Greys Harbor for 100% Recycled Paper
Steve Jobs: Apple's Product Recycling Efforts
The 3 Stages of a Recycling Loop
Study on US Environmental Attitudes
Coke's Zero Waste Carbon Neutral Olympic Sponsorship
HP's Sustainable Innovation
Best Practices for Sustainable Businesses
Video: Does Your Business Recycle?
Video: Profitable Recycling for Business
Video: The Perils of Plastic Waste
House Made of Plastic Bottles in Nigeria
Video: Plastic Bottle Greenhouse
Video: House Built With Plastic Bottles

TerraCycle Reach a Major Milestone in Non-Recyclable Waste Diversion

TerraCycle is a winning combination of environmentalism and free enterprise. The company has succeeded in diverting one million non-recyclable packages from landfills. TerraCycle is a company with a mission to "Eliminate the Idea of Waste®" by creating sustainable collection systems and end of life solutions for non-recyclable packaging and products.

TerraCycle created a free nationwide collection program in Canada that enabless consumers to raise money for their schools and communities by collecting material like drink pouches, cookie wrappers, yogurt pots, sandwich bags and candy wrappers. For every piece of waste collected, they donate 2 cents to a school or charity of choice.

TerraCycle was founded in the US by Toronto native Tom Szaky. After winning countless business plan contests, Tom dropped out of Princeton to pursue his dream of founding the world’s most environmentally friendly company. Seven years later, TerraCycle’s eco-friendly products have received a myriad of social and environmental accolades and are sold at major retailers like The Home Depot, Wal*Mart and Whole Foods Markets.

TerraCycle’s business plan and products made from waste received a Zerofootprint Seal of Approval, won The Home Depot’s Environmental Stewardship Award twice and recently won the 2007 Social Venture Network Innovation Award. Kool Aid has also offered their support for TerraCycle’s Drink Pouch Brigades and encourages recycling and upcycling of drink pouches.

As indicated in a recent company press release, the Canadian recycling brigade has reached a major milestone. On June 3rd 2011, the company reported that they had succeeded in diverting one million drink pouches. The ubiquitous drink pouches cannot be recycled through traditional programs. In the process of collecting these waste materials, TerraCycle has contributed over $20,000 to schools and non-profits.

Over 2,700 schools, non-profits and community groups have joined together across Canada to help collect the one million pieces of waste. Students, teachers and community members from communities across Canada are working together to help TerraCycle give new life to waste.

“It gives the students a chance to participate and see results for their actions. We can collect waste and get paid for it,” says Sandra Ross, parent volunteer at William S. Patterson P.S. in Clandeboye, Manitoba.

The collected material will be repurposed into a variety of environmentally responsible products ranging from pencil cases and tote bags to storage containers and park benches. Thier eco-friendly consumer products should be in stores within the next 6 to 12 months.

To mark the milestone of one million pouches collected, TerraCycle held an assembly and unveiled a special recycled prize at Dixon Grove Public School, in Toronto. The school is one of the country’s top collectors and a shining example of environmental commitment.

Their non-recylcable waste program not only diverts packaging from landfills, it engages students and adults in a fun, hands-on activity to encourage them to be more concerned about resource conservation and recycling.

TerraCycle has an innovative business model that should cause entrepreneurs and established businesses to stand up and take notice.

For more information go to the TerraCycle site.

© 2011, Richard Matthews. All rights reserved.

Related Posts
Business Will Lead the War Against Climate Change
XEROX's Green Innovation
PUMA's Comprehensive Sustainable Strategy Now ...
PUMA's Sustainable Packaging Innovation
PUMA's Sustainable Supply Chain
HP's Sustainable Innovation Serves the Planet ...
Walmart and HP's Sustainable Supply
GE's Investments in Green are Paying
America's Most Sustainable Businesses
Canada's Most Sustainable