Showing posts with label attitudes. Show all posts
Showing posts with label attitudes. Show all posts

Infographic - Growing Belief in Global Warming by State (Even Among Republicans!)

American Acceptance of Climate Change Approaching All Time High

Following extensive misinformation campaigns from corporate misanthropes and the GOP, American support for the veracity of climate change is now approaching an all time high. Awareness about global warming is almost equal to the highest levels of support achieved in 2008. Although it may seem like it has taken an eternity, the American people are once again waking up to the reality of climate change. This view is supported by two major surveys which indicate that Americans are making the connection between extreme weather and global warming.

Researchers at the University of Michigan conducted a survey [PDF] last fall in which they asked about 1,000 people whether there is solid evidence that the world has been warming during the past four decades. More than two thirds (67 percent) agreed with that statement. To put this in context only slightly more than half (52 percent) of Americans agreed with that statement in 2010. The 2013 surveys are approaching the 72 percent mark that was recorded in 2008 before the onslaught of a nation wide propaganda campaigned intended to deny the veracity of anthropogenic global warming.

More than 80 percent of Americans who acknowledge that the world is getting warmer attribute this to human causes. Less than one fifth (19 percent) of Americans now attribute climate change to natural patterns.

What is most interesting is that even among Republicans, well known for their climate denial, more than half (51 percent) agree that global warming is a fact, In 2010 only one third of Republicans accepted that the planet is warming.

These findings were corroborated by another survey from Global Warming’s Six Americas, an ongoing joint project of Yale University and George Mason University.

They surveyed 1,000 people that put Americans into one of six categories based on their climate-change views. The six categories are:

1.alarmed
2. concerned
3.cautious
4. disengaged
5. doubtful
6. dismissive

This survey concluded that while there was a sharp decline in "public engagement" between 2008 and 2010, these numbers appear to demonstrate a "rebound." According to their September 2012 survey that rebound continues as the concerned and cautious group now comprise 70 percent of the American public just as they did in 2008.

© 2013, Richard Matthews. All rights reserved.

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Burgeoning Consumer Awareness Driving Corporate Sustainability

Consumers growing environmental awareness will continue to drive sustainability in 2013 and beyond. The American economy appears to be inching slowly in a positive direction and a spate of extreme weather events over the last couple of years is contributing to consumer's burgeoning environmental awareness. Increasingly consumers are looking beyond the barcode to help them make their purchasing decisions. Businesses need to respond to consumer demand to gain customers and avoid losing their market share. Here is a succinct summary of salient sustainability trends for 2013:

A short time ago consumers carbon footprints meant nothing to consumers. Now many consumers not only understand the concept of environmental impacts they are demanding that businesses act to make their operations more sustainable. Consumers can increasingly be expected to seek out products and services with smaller footprints. This can include everything from manufacturing to packaging.

Consumers and investors want environmental impact information, they expect to see annual sustainability impact reports. Some stock exchanges already require sustainability metrics. 

Buyers are increasingly asking suppliers to measure their environmental impacts and carbon emissions in their value chain. In many cases failure to provide such information, or performing poorly can undermine these business relationships.

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Extreme Weather is Causing More Americans to Accept Climate Change and Call for Government Action

A new Associated Press-GfK poll finds that amost 4 out of 5 Americans now think the globe is warming and they further believe that this constitutes a serious problem for the US if we continue with business as usual. What is most noteworthy about this study is the fact that there is increasing awareness about global warming from people who do not normally subscribe to a science driven world view. Amongst people who trust scientists only a little or not at all, (one third of those surveyed) 61 percent now say temperatures have been rising over the past 100 years. That's a substantial increase from 2009, when the AP-GfK poll found that only 47 percent of those with little or no trust in scientists believed the world was getting warmer.

People tend to believe what they see with their own eyes. Extreme weather events in the US are helping people to see the veracity of climate change. Follow-up interviews revealed that his burgeoning understanding is being driven by rising temperatures, floods, polar ice melt and drought. This is consistent with AP polling in 2006. Less than a year after Hurricane Katrina devastated New Orleans, 85 percent thought temperatures were rising.

Overall, 78 percent of those surveyed said they thought temperatures were rising and 80 percent called it a serious problem. That's up slightly from 2009, when 75 percent thought global warming was occurring and just 73 percent thought it was a serious problem.

Nearly half, 49 percent, of those surveyed called global warming not just serious but "very serious," up from 42 percent in 2009.

With 57 percent of Americans saying that they believe the US government should do something about global warming, this may breathe life into hopes for national legislation. The number of Americans who want the government to act is up 5 percent from polls taken three years earlier.

While Americans may want the President to act only 45 percent of those surveyed think he will take major action to fight climate change in his second term, 41 percent who don't think he will do anything at all.

There is still a large divide that separates Democrats and Republicans. A total of 83 percent of Democrats and 70 percent of Republicans say the world is getting warmer. And 77 percent of independents say temperatures are rising.

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US Wants Government Action on the Environment but Less Fond of the Environmental Movement

Polls suggest that Americans want to see their government act on environmental issues, but they do not have much love for the environmental movement. According to a number of different surveys, people in the US have seemingly contradictory views on the environment. American public opinion may be divided but there are some issues that enjoy the support of the majority.

Most Americans want to see government support for clean energy and they want government to make climate change a priority issue. The majority of Americans see global warming as an important issue, and regularly engage in behaviors that are good for the environment.

Gallup recently found that 83 percent of Americans want more government support for clean energy. Yale and George Mason University researchers found [PDF] that 72 percent of Americans believe that global warming should be a government priority. Another Gallup poll found that three out of four Americans regularly engage in environmentally friendly behaviors.

Polls on American attitudes suggest that support for the environmental movement has declined over the last ten years.According to a 2010 Gallup poll, American support the environmental movement has decreased and unsurprisingly it is split along party lines. Republicans tend to dislike environmentalists while Democrats tend to be supporters.

The 2010 survey asked respondents whether they think the environmental movement has done more good than harm, or vice versa, and a similar but slightly stronger pattern emerges. In 2010, 22 percent said that the movement has "definitely done more good than harm" and 40% that it has "probably done more good than harm," for a total of 62% holding a positive view. This reflects a decline of 13 points since 2000.

© 2012, Richard Matthews. All rights reserved.

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Earth Day Poll: Environment is Important

According to an Earth Day SodaHead.com poll, 85 percent of respondents said being “eco-friendly” is very important or moderately important. SodaHead.com is the web’s largest opinion-based community; in this survey they polled their users on the state of the environment, recycling, organics and hybrid cars.

Only 14 percent of respondents think the planet is improving and 86 percent feel the planet has gotten worse or stayed the same.

Recycling

When it comes to recycling, 62 percent feel that it should be mandatory. In addition, only 7 percent of the public does not recycle, while 38 percent recycle “all the time” and 37 percent recycle “when possible.” Most respondents (59 percent) stated that they are not more likely to buy a product just because it is packaged in recycled materials.

Organics

The public is split when it comes to organic products, as 51 percent feel organic products are better while 49 percent are either not sure or feel organic products are not better. Younger respondents were willing to pay more for organic products than their older counterparts. 53 percent of those between18-24 years of age would pay more to go organic, while only 27 percent of those over 65 would pay extra.

Hybrid Cars

If price wasn’t an issue, 72 percent of respondents would switch to a hybrid vehicle or an electric powered car (38 percent for hybrid, 34 percent for electric), while only 28 percent would stick with a gas powered vehicle.

For the full poll results click here.

© 2012, Richard Matthews. All rights reserved.

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The GfK MRI Survey of the American Consumer™

A total of 65 percent of American adults agree with the statement "preserving the environment is very important," according to the Survey of the American Consumer released by GfK MRI.

In addition, 22 percent of consumers who remodeled their homes in the last 12 months said they used environmentally friendly/"green" products for their renovation.

The top three environmentally-friendly products purchased by U.S. adults are light bulbs (18 percent), paper towels (12 percent) and laundry detergent (11%).

However, data from the last five years indicate that consumers are now less likely to pay more or give up convenience for green products. For instance, the percentage of U.S. adults who agreed with the statement "I am willing to give up convenience in return for a product that is environmentally safe" declined 16 percent in the past five years, from 56 percent in 2007 to 47 percent in 2011.

Likewise, the percentage of adults who report "I am willing to pay more for a product that is environmentally safe" declined 13 percent, from 60 percent to 52 percent, in the last five years.

Consumers aged 18-24 are the only adult age group whose willingness to give up convenience or pay more for green products has held steady over the past five years. In addition, 53 percent of consumers aged 18-24 recycle products and 4 percent participated in environmental groups/causes in the past 12 months.
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Consumers Skeptical of Environmental Claims

Americans are interested in the facts about a product's environmental claims but have little faith. They are however swayed by certain eco-labels. These findings have important implications for the marketing of sustainability efforts.

When purchasing an environmental product people are increasingly looking beyond the superficial issues. According to the 2011 Cone Green Gap Trend Tracker, almost half (43 percent) of consumers actively seek out environmental information on the products they buy, but an equal number (44 percent) do not trust companies. Eight in ten Americans do not believe companies are addressing all of their environmental impacts, and only 44 percent trust companies.

Although environmental imagery on packaging would sway only 44 percent of consumers, almost twice that number (81 percent) indicated they are likely to be swayed by an ecolabel such as Energy Star or WaterSense.

People are generally interested in knowing more about a products environmental claims. Some 80 percent of respondents indicated they would choose a product if its packaging featured specific detailed information.

The survey indicates that only slightly more than a third (36 percent) of those surveyed said they thought that products labeled “environmentally friendly” have a positive impact on the environment – rather than just being less damaging than non-green products. This represents a 12 percent decrease from 2010 when 48 percent indicated that products labeled green have a positive impact on the environment.

There is also some negative associations regarding the cost and quality of green products. Some 42 percent of Americans have been discouraged from buying a green product because they believed it cost more than the traditional product, and a third believed the environmentally preferred product would not be of equal quality, the survey says.

Skepticism is a real threat to the bottom line as the research suggests that more than three quarters (77 percent) of the people surveyed indicated would be willing to boycott a company if misled.

Transparency is a good way to gain credibility, but this only makes sense as long as company claims are verifiable. To this end independent third party verification may help to build consumer trust.

© 2012, Richard Matthews. All rights reserved.

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US Environmental Attitudes 2007 - 2012

What kind of attitude changes have we witnessed in America in the last five years? During this time we have experienced the worst recession since the great depression, but what has happened to US attitudes on the environment? Surveys reveal some very interesting points.

A 2008 survey was conducted by public affairs assistant professor David Konisky. He surveyed 1,000 adults about their attitudes toward the environment. The 2012 study was commissioned by the Brookings Institution, and the survey was conducted by the Gerald Ford School of Public Policy and the Muhlenberg College Institute of Public Opinion. The phone survey sampled the opinions of 887 US residents.

In the 2012 poll Americans indicate they are increasingly convinced of the veracity of climate change. According to the poll data, 62 percent of Americans accept the fact that global warming is real.

This is very much like the conclusion of the 2008 survey which indicated that the awareness of global warming is on the rise. Participants were asked to characterize their overall concern for the environment, and data indicated that 70 percent of respondents characterized themselves as being concerned about the environment.

The Brookings study revealed that people are more convinced by their own experience of extreme weather rather than a scientific review of the facts. Almost half of Americans polled who accepted global warming said that they were primarily convinced by their own personal observations of local temperature anomalies.

Similarly, Konisky’s study found that the public is most concerned about local and national issues that directly affect them.

In the 2008 study, political affiliation was the best predictor of individual preference toward the environment. With Democrats seeking more government action on the environment and Republicans seeking less.

In the 2012 study political affiliations were also the best predictor of attitude. While 80 percent of Democrats acknowledged the evidence for climate change, almost half (47 percent) of Republicans denied the science of global warming.

“The survey reinforced the stark differences in people’s environmental attitudes, depending on their political leaning,” Konisky said in 2008. “Democrats and political liberals clearly express more desire for governmental action to address environmental problems. Republicans and ideological conservatives are much less enthusiastic about further government intervention.”

A 2008 study by Pew Research Center corroborated these findings. According to the 2008 poll titled A Deeper Partisan Divide Over Global Warming the tendency to believe in global warming is related to political affiliation. Once again Democrats were much more likely to believe in global warming than Republicans.

The Pew study showed that from the beginning of 2007 to mid 2008 the number of Americans who believe the earth is warming has dropped. This was particularly true for Republicans. In January 2007, 62 percent accepted global warming, compared to just 49 percent 2008.

The Pew study further concludes that the tendency to believe in global warming is also related to the respodents level of education. The Konisky study made the point that social scientists have consistently found younger, better educated and politically liberal individuals are more likely to be more concerned about the environment.

Most interestingly the Pew study found that college was not enough to move Republicans to accept the veracity of anthropogenic global warming. Amongst college-educated poll respondents, 19 percent of Republicans believed that human activities are causing global warming, compared to 75 percent of Democrats. But take that college education away and Republican believers rise to 31 percent while Democrats drop to 52 percent.

Sadly, not much has changed in five years. Taken together these studies show that people are most preoccupied with things that they directly experience themselves. Perhaps most significantly they show that Republicans are still the biggest source of resistance to the facts on climate change.

© 2012, Richard Matthews. All rights reserved.

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The US is More Accepting of Climate Change

Americans are increasingly convinced of the veracity of climate change. In 2009 almost two thirds of Americans believed that climate change was real, then that number declined to just over 50 percent in 2010. Now, according to a poll released at the end of February, 62 percent of Americans accept the fact that climate change is real.

According to the survey by the University of Michigan, 62 percent of Americans agree that there is solid evidence that the Earth's average temperature has been getting warmer over the past four decades. Only twenty-six percent said they did not believe there was evidence of global warming, while the remaining 12 percent said they were unsure, the poll said.

It is interesting to note that the increasing belief in climate change is attributable to extreme weather and not the convincing body of scientific evidence. Almost half of Americans polled who accepted global warming said that they were primarily convinced by personal observations of warmer temperature or weather changes.

The survey was conducted by the Gerald Ford School of Public Policy and the Muhlenberg College Institute of Public Opinion. The phone survey sampled the opinions of 887 US residents in December and has a margin of error of 3.5 percentage points.

To see the full report (pdf) from the Brookings Institution click here.

© 2012, Richard Matthews. All rights reserved.

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The Cycle of Climate Change Acceptance

Like all major socio-economic revolutions the acceptance of climate change takes time. Although reluctance to fully engage the battle against climate change may seem painfully slow, it is consistent with the theoretical stages in what is known as the cycle of acceptance.

The popular attitude towards climate change, must go through various stages before the bitter truth can be inculcated into the public psyche.

Organizations and individuals who are confronted with facts about global warming have been thrown into a cycle of acceptance. The stages in the process of acceptance are part of a well known process first introduced by Elisabeth Kübler-Ross in her 1969 book, On Death and Dying. The Kübler-Ross Model is commonly known as The Five Stages of Grief, it is also referred to as the Cycle of Acceptance. In essence it involves 5 steps:

1. Denial
2. Anger
3. Depression
4. Bargaining
5. Acceptance

Denial, although a waste of valuable time, is the first step on the road to acceptance. Over the last couple of years we have seen a lot of denial and anger surrounding the issue of climate change, but there are indications that we may be moving towards acceptance.

People are at different stages when it comes to climate change. While some are still stuck in the denial phase, there are others who feel hopeless and depressed due to the slow acceptance of climate change in North America. While many polls indicate that American support for climate change declined in 2009 and 2010 there may be a positive trend beginning to develop in 2011.

Popular support for the issue of combating global warming has languished over the last couple of years, however, according to a May 2011 Yale Survey titled Public Support for Climate and Energy Policies, an increasing number of Americans now believe that tackling climate change should be a national priority.

We are currently experiencing an upswing in a cycle that will entrench environmental issues into the popular psyche.

The Pembina Institute provides policy research leadership and education on climate change and energy issues. Clare Demerse, acting director for climate change at the Pembina Institute’s Ottawa offices, believes it’s only a matter of time before we are all talking about global warming.

“All issues go through a cycle where they are at top and then fall off and that’s where we are now. It will be back up there again.”

However, the amount of time it takes a person or an organization to complete the cycle of acceptance is critical. The longer they take to come to the stage of acceptance, the less likely they are to ever fully complete the cycle, and the less likely they are to make the difficult decisions to deal with the problem wisely.

© 2011, Richard Matthews. All rights reserved.

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