Showing posts with label poll. Show all posts
Showing posts with label poll. Show all posts

Infographic - Growing Belief in Global Warming by State (Even Among Republicans!)

Survey of Executives Views on Sustainable Supply Chains

Here is an overview of PwC‘s 2013 global supply chain survey, Next-generation supply chains: Efficient, fast and tailored. From May to July 2012, PwC surveyed 503 supply chain executives. Some 44 percent of them hold senior management positions, while 34 percent hold C-level posts. Here is a breakdown starting with the 42 percent of respondents who rated sustainability as highly important:

  • 87 percent named optimizing their carbon footprint as their top priority for green adherence in their supply chain,
  • 87 percent said that it’s best to reach an agreement with their suppliers on adhering to the highest ethical standards.
  • 81 percent favor collaborating with suppliers to create a responsible supply chain footprint and procurement framework.
  • 71 percent say effective track-and-trace capabilities are important.
  • 67 percent said sustainability will play a more important role in the supply chains of the future.
  • 48 percent said sustainability is highly important to their company’s supply chain,
  • 38 percent of respondents from the industrial sector rated sustainability as an important or very important value driver influencing decisions about its supply chain.
The pharmaceuticals and life sciences industry is the sector most concerned with sustainability in its supply chain. The survey results showed that 67 percent of respondents from that industry named sustainability as an important or very important value driver influencing supply chain decisions. For this sector the two most important factors are delivery performance (100 percent) and cost minimization (94 percent).

© 2013, Richard Matthews. All rights reserved.

Related Articles
Sustainable Supply Chain Transparency: Strategic Analysis and Best Practices
The Sustainable Supply Chain Imperative
Survey of Executives Views on Sustainable Supply Chains
Building Resilience to Supply Chain Disruptions due to Climate Change
Introduction to Sustainable Supply Chains
Introduction to (Sustainable) Supply Chain Management
Sustainable Supply Chains
The Rise of Sustainable Supply Chains
Sustainable Supply Chains are Profitable
Case Study Illustrates the Profitability of Sustainable Supply Chains
2012 Review: Sustainable Supply Chains 
Sustainable Procurement Guidelines and Procedures
The Three Tiers of Sustainability and Supply Chains
Ten Sources of Green Supply Chain Information
Five Elements of a Sustainable Supply Chain
Environmental Regulations Shaping Today's Sustainable Supply Chains
Sustainable Supply Chains and New Environmental Laws
Collaboration in Sustainable Supply Chains
The Lean Sustainable Supply Chain
Environmental Leader's Top 15 Sustainable Supply Chain Stories of 2012
Sustainable Supply Chain Integration
Understanding Responsible Procurement and Creating Value
IT Sector Should Leverage Their Supply Chains
UN Supply Chain Sustainability Tool Introduced at Rio+20
CIPS Sustainable Procurement Tool
Sustainable Supply Chain Data Book
Responsible Procurement Strategy (e-book)
Video - Sustainable Supply Chain Tutorials from IMD
Video: Ten Steps To A Greener Supply Chain
Video: Green Supply Chain
The Supply Chain of CO2 Emissions (White Paper)
New Dimensions in Supply Chain Management (White Paper)
Digging In: The Nuts and Bolts of Supply Chain Sustainability (White Paper)
White Paper - Best Practices in Sustainable Procurement of Paperboard
Video: Future Supply Chain 2016

Supply Chain Report 2012: Sustainability Offers a Competitive Advantage

According to an article in Forbes careful measurement and management of sustainability provides short-term, hard-nosed business advantages, especially when it comes to logistics. This is the finding in Supply Chain Report 2012 (pdf) from the Carbon Disclosure Project (CDP). In this report researchers asked companies about their sustainability initiatives and those of their suppliers, and found an increasing expectation that suppliers take a genuine interest in sustainability.


“The business case is strong and growing: suppliers that do not measure, quantify, and manage their greenhouse-gas emissions will soon see their business move to competitors that can provide better information and clearer evidence of change,” the report concluded.

Sustainability is about more than just appealing to consumers. It is increasingly a competitive advantage among B2B suppliers. Sustainability throughout the supply chain decreases emissions and saves money.

Related Articles
The CDP Identifies Germany as the Global Sustainability Leader
CDP Report Shows Companies See the Risks Posed by Climate Change
North America is Last in Sustainability Integration
The Future of Integrated Sustainability Reporting
Corporate Sustainability Reporting: To Disclose or Not to Disclose
10 Sustainability Initiatives for Small Businesses
Small Businesses Need to Embrace Sustainability Too
Message to the Federation of Small Businesses: Every Business Can Go Green (Video) 
The Growth of Corporate Sustainability in 2013
Communications Disconnect Revealed by the Sustainability Leadership Report
Project Management of Corporate Sustainability; Implementation Perspectives (White paper)
The Business Community is Moving Forward with Sustainability
CFOs are Embracing Sustainability and Seeing Benefits
The 8 C's of Sustainability Branding by Marc Stoiber
The Green Economy is the Right Solution for our Troubled Times
Corporate Sustainability is Driving Green the Green Economy
Launching of the New Global Green Economy
The False Choice Between the Economy and the Environment
Data Shows that Sustainability Pays
The Growth of Sustainability as Revealed by 3 MIT Reports
Sustainability Offers a Competitive Advantage & Better ROI
Top Ten Companies in the 2012 Carbon Disclosure Project Report
Call to Service: Teaching Sustainability at Business Schools
The Business Case for Sustainability from a Skeptic (Video)
Sustainability Nears a Tipping Point
Investors and Global Sustainability
MIT Survey: More Businesses are Embracing Sustainability and Turning a Profit
Top 10 Global Sustainability Leaders (Report)
Global Survey on Sustainability
The New Sustainability Advantage
Corporate Sustainability Experts Want a Tax
Corporate Sustainability Experts Scoff
Sustainability in the Workplace Low-Hanging Fruit (Video)
The Benefits of Sustainability in Business (Video)
How sustainability can Save your Business (Video)
The New Sustainability Advantage (Book)
Sustainable Successes and Failures
Cost Benefit Analysis of Sustainable Business
Sustainable Practices are a Strategic Priority for Business
The Overwhelming Logic of Sustainable Business
Sustainability is an Unstoppable Megatrend

Extreme Weather is Causing More Americans to Accept Climate Change and Call for Government Action

A new Associated Press-GfK poll finds that amost 4 out of 5 Americans now think the globe is warming and they further believe that this constitutes a serious problem for the US if we continue with business as usual. What is most noteworthy about this study is the fact that there is increasing awareness about global warming from people who do not normally subscribe to a science driven world view. Amongst people who trust scientists only a little or not at all, (one third of those surveyed) 61 percent now say temperatures have been rising over the past 100 years. That's a substantial increase from 2009, when the AP-GfK poll found that only 47 percent of those with little or no trust in scientists believed the world was getting warmer.

People tend to believe what they see with their own eyes. Extreme weather events in the US are helping people to see the veracity of climate change. Follow-up interviews revealed that his burgeoning understanding is being driven by rising temperatures, floods, polar ice melt and drought. This is consistent with AP polling in 2006. Less than a year after Hurricane Katrina devastated New Orleans, 85 percent thought temperatures were rising.

Overall, 78 percent of those surveyed said they thought temperatures were rising and 80 percent called it a serious problem. That's up slightly from 2009, when 75 percent thought global warming was occurring and just 73 percent thought it was a serious problem.

Nearly half, 49 percent, of those surveyed called global warming not just serious but "very serious," up from 42 percent in 2009.

With 57 percent of Americans saying that they believe the US government should do something about global warming, this may breathe life into hopes for national legislation. The number of Americans who want the government to act is up 5 percent from polls taken three years earlier.

While Americans may want the President to act only 45 percent of those surveyed think he will take major action to fight climate change in his second term, 41 percent who don't think he will do anything at all.

There is still a large divide that separates Democrats and Republicans. A total of 83 percent of Democrats and 70 percent of Republicans say the world is getting warmer. And 77 percent of independents say temperatures are rising.

Related Posts
The Stark Partisan Divide on Global Warming
The US is More Accepting of the Science of Climate Change
Earth Day Poll: Environment is Important
US Wants Government Action on the Environment
US Environmental Attitudes 2007 - 2012
The World “Connects the Dots” Between Extreme Weather and Climate Change
2011 Study on US Environmental Attitudes and Beliefs
A 2011 Survey Shows that Americans Believe that Addressing Global Warming Should be a Priority
MIT Survey Shows More Businesses are Embracing Sustainability and Turning a Profit
Global Survey on Sustainability
Businesses are Combating Climate Change
2011 Survey of America's Greenest Brands Shows that Redemption is Possible
Environmental Gap Narrowing Between Dems and GOP
Republicans Deny Facts on Climate Change
Americans are Less Green this Earth Day
Belief in Global Warming is Tied to the Economy
Why Green Remains Viable Even in an Economic Downturn
Green Bubble?
The GfK MRI Survey of the American Consumer™
Consumers Skeptical of Environmental Claims
2010 Survey Reveals Consumers Embracing Greener Products and Services
People Want Fuel Efficient Vehicles
Electric and Hybrid Vehicles: Changing Perceptions
Americans Want Cars to get 60 MPG
2011 Survey Shows China More Receptive to EVs than Americans
Corporate Sustainability Experts Want a Tax on Carbon
CSR Standards Reduce Risk
AASHE Survey of Sustainability Positions
Women are More Environmentally Friendly
Veterans Support Clean EnergyLed by Quebec Canadians Believe that Climate Change is Real

Recent Events Prompting US Voters to Act on Climate Change

A whole host of events have transpired in the US this summer that should make it easier for voters to understand the tangible implications of climate change. From dwindling Arctic ice, heatwaves, droughts, wildfires and record setting ocean temperatures, voters have a many good reasons to factor climate change into their voting decision this November.

The month of July was the hottest month ever recorded in the lower 48 states in 125 years of record keeping. A report prepared by Democrats in the House Natural Resources and Energy committees, showed that 64 percent of the continental US suffered through drought this summer. Wildfires consumed huge swaths of the West. Ocean surface temperatures in the northeastern Atlantic broke the previous record. As noted in National Geographic, the summer of 2012 also saw the Arctic sea ice sheet melt "further, and faster, than has ever been seen before in human history."

Although US voters have lots of reminders of the veracity of climate change, it remains to be seen if this will have any impact at the ballot box.

Led by Quebec Canadians Believe that Climate Change is Real

Of all Canadian provinces, Quebec is most likely to accept the reality of climate change, while people in the Prairies are the most resistant. According to IPAC-CO2 Research Inc., only two per cent of Canadians believe that climate change is not occurring. However, when it comes to the cause of climate change or what to do about it, Canadians are woefully ignorant. While most Canadians believe that Climate Change is real (54%), the majority still do not attribute it to human activity. When asked about anthropogenic climate change the East is better informed than the West. When asked whether they believed climate change is a man made phenomenon, twice as many people from the East agreed with the statement.


Climate Change is Man-made

Quebec (44%)
Atlantic Canada (34%)
British Columbia (32%)
Manitoba (24%)
Alberta (21%)
Saskatchewan (21%)

“Our survey indicates that Canadians from coast to coast overwhelmingly believe climate change is real and is occurring, at least in part due to human activity” explained Dr. Carmen Dybwad, CEO of the environmental non-government organization. “These findings have been consistent from 2011 and 2012. Canadians care about issues like extreme weather, drought and climate change.”

“Canadians most commonly (54%) believe that climate change is occurring partially due to human activity and partially due to natural climate variation,” said Briana Brownell of Insightrix Research, who conducted the survey for IPAC-CO2.

When it comes to what to do about it, 35% of Canadians believe the priority should be to promote cleaner cars running on electricity or low-carbon fuels while only 13% favored a tax on carbon dioxide emissions from the whole economy. The strongest support for a carbon tax comes from Quebec (24%) while the least support comes from B.C. (6%).

Rather than support low or zero carbon solutions, the study suggests Canadians seem to prefer Carbon Capture and Storage. Although 71% of residents of Quebec indicated they would be concerned about carbon sequestration.

This research was conducted by Insightrix Research, Inc. on behalf of IPAC-CO2. This online survey of Canadian residents was collected from 1,550 Canadians between May 29 and June 11, 2012.

Click here to see the survey.

Related Posts 
The US is More Accepting of the Science of Climate Change
Earth Day Poll: Environment is Important
US Wants Government Action on the Environment
US Environmental Attitudes 2007 - 2012
The World “Connects the Dots” Between Extreme Weather and Climate Change
2011 Study on US Environmental Attitudes and Beliefs
A 2011 Survey Shows that Americans Believe that Addressing Global Warming Should be a Priority
MIT Survey Shows More Businesses are Embracing Sustainability and Turning a Profit
Global Survey on Sustainability
Businesses are Combating Climate Change
2011 Survey of America's Greenest Brands Shows that Redemption is Possible
Environmental Gap Narrowing Between Dems and GOP
Republicans Deny Facts on Climate Change
Americans are Less Green this Earth Day
Belief in Global Warming is Tied to the Economy
Why Green Remains Viable Even in an Economic Downturn
Green Bubble?
The GfK MRI Survey of the American Consumer™
Consumers Skeptical of Environmental Claims
2010 Survey Reveals Consumers Embracing Greener Products and Services
People Want Fuel Efficient Vehicles
Electric and Hybrid Vehicles: Changing Perceptions
Americans Want Cars to get 60 MPG
2011 Survey Shows China More Receptive to EVs than Americans
Corporate Sustainability Experts Want a Tax on Carbon
CSR Standards Reduce Risk
AASHE Survey of Sustainability Positions
Women are More Environmentally Friendly
Veterans Support Clean Energy

MIT Survey Shows More Businesses are Embracing Sustainability and Turning a Profit

More companies are getting serious about sustainability and they are turning a profit in the process. This is the conclusion of the third annual survey titled Sustainability and Innovation Global Executive Study from the Massachusetts Institute of Technology (MIT) and the Boston Consulting Group (BCG). The 2011 survey gathered more than 4000 responses from executives and managers across all industries and regions. Results were published in January 2012.

The report indicates that Europe is the overall sustainability leader, while emerging markets are steadily improving. Progressive organizations are leading the way in making the business case of sustainability. Leading industries include energy, utilities and automakers.

It is no surprise that the larger the company, the more likely it is to have made sustainability a priority. According to MIT’s data, the case is especially true of companies within the commodities sector. With the exception of industrial services and media, survey respondents have indicated that sustainability related plans have contributed to their company’s profits.

It is interesting to note that those companies that do not make the business case for sustainability, but attempt such actions, results in a decrease in profits. This suggests that companies interested in sustainability have must set clear goals and develop a targeted plan to enhance profits.

The leading benefits from embracing sustainability are improved brand reputation, increased competitive advantage, and better innovation. Companies profiting from sustainability-related activities were driven by customer preferences, resource scarcity and legislative or political pressure.

To learn more about the MIT/BCG findings click here to use the interactive data visualization tools.

© 2012, Richard Matthews. All rights reserved.

Related Posts
Global Survey on Sustainability
US Environmental Attitudes 2007 - 2020
Study on US Environmental Attitudes
Americans Want Government Action on the Environment
The US is More Accepting of the Veracity of Climate Change
Earth Day Poll 2012: Environment is Important
Belief in Global Warming is Tied to the the Economy
The GfK MRI Survey of the American Consumer
Consumers Skeptical of Environmental Claims
AASHE Survey of Sustainability Positions in Higher Education
Survey Shows CSR Standards Reduce Risk
Survey Shows that Americans Now Want to Address Climate Change
Surveys of America's Greenest Brands
Businesses are Combating Climate Change
Why Green Remains Viable Even in an Economic Downturn
Consumers Continue to Embrace the Green Market
Survey Shows China More Receptive to EVs than the US
People Want Fuel Efficient Vehicles
Electric and Hybrid Vehicles: Changing Perceptions
Americans Want Cars to get 60 MPG

Launching of the New Global Green Economy Index (SM)

The 3rd edition of the annual Global Green Economy Index (GGEI) will be launched in September 2012. It measures perceptions and performance of 27 National & City Green Economies. The GGEI has a new index measuring cities, in addition to the 27 nations already being tracked. The enhanced 2012 GGEI will also feature more in-depth perception survey data and greater geographic sampling in emerging markets, solidifying its position as a leading analytic tool for international stakeholders in the green economy.

Dual Citizen Inc., a Washington-based consultancy, publishes the annual report ranking 27 nations and their main metropolitan area according to their green leadership, domestic green growth policies, cleantech investment climate and commitment to sustainable tourism.

“Nations and cities at various income levels and stages of development are beginning to consolidate their positions in the fast-growing global green economy. The Global Green Economy Index provides these stakeholders with expert perceptions of their standing, a measurement of their performance, and strategic insight on how to employ communications to advance national, city and multilateral agendas in this space,” said Jeremy Tamanini, the founder and lead consultant at Dual Citizen Inc.

The enhanced 3rd edition of the GGEI will include:

Perception survey data and new performance index for 27 urban areas enabling coordination and comparison between national and city green growth and branding. More in-depth perception data for each of the four main dimensions of the index. For example, the national green leadership dimension will provide data on how expert practitioners rank national heads of state, a country’s global media presence, national input to international forums and focus on sustainability in development aid. Enhanced geographic survey sampling in key emerging markets like China, Brazil and India.

Dual Citizen Inc. provides governments and international organizations with analytic tools and strategic communications consulting to advance policy and economic agendas. In addition to the 2012 GGEI, the firm will introduce a social media analysis tool later this year.

For more information contact Jeremy Tamanini - Jeremy@dualcitizeninc.com To download the 2011 GGEI click here.

The survey component of the GGEI – which polls thousands of practitioners working in the global green economy – is currently underway. To go to the green leadership survey click here.

Related Posts
State of Green Business Report 2012
Energy & Environmental Report
Scientists Defend the Lacey Act with New Report
Air and Water in the OECD Report
State of Green Business Report 2012
Retail Sustainability Leadership Report
A Slowdown for Green Business in 2012
IPCC Report
Report from The Green Economy
Global Carbon Rankings 2011 from the EIO
Clean Tech Job Trends 2010 Report Part 1
Clean Tech Job Trends 2010 Report: Part 2
WWF's Canadian Living Planet Report
Report on the UN's World Water Day Panel
Corporate Sustainability is Driving Green

US Wants Government Action on the Environment but Less Fond of the Environmental Movement

Polls suggest that Americans want to see their government act on environmental issues, but they do not have much love for the environmental movement. According to a number of different surveys, people in the US have seemingly contradictory views on the environment. American public opinion may be divided but there are some issues that enjoy the support of the majority.

Most Americans want to see government support for clean energy and they want government to make climate change a priority issue. The majority of Americans see global warming as an important issue, and regularly engage in behaviors that are good for the environment.

Gallup recently found that 83 percent of Americans want more government support for clean energy. Yale and George Mason University researchers found [PDF] that 72 percent of Americans believe that global warming should be a government priority. Another Gallup poll found that three out of four Americans regularly engage in environmentally friendly behaviors.

Polls on American attitudes suggest that support for the environmental movement has declined over the last ten years.According to a 2010 Gallup poll, American support the environmental movement has decreased and unsurprisingly it is split along party lines. Republicans tend to dislike environmentalists while Democrats tend to be supporters.

The 2010 survey asked respondents whether they think the environmental movement has done more good than harm, or vice versa, and a similar but slightly stronger pattern emerges. In 2010, 22 percent said that the movement has "definitely done more good than harm" and 40% that it has "probably done more good than harm," for a total of 62% holding a positive view. This reflects a decline of 13 points since 2000.

© 2012, Richard Matthews. All rights reserved.

Related Posts
Global Survey on Sustainability
US Environmental Attitudes 2007 - 2020
Study on US Environmental Attitudes
The US is More Accepting of the Veracity of Climate Change
Earth Day Poll 2012: Environment is Important
Belief in Global Warming is Tied to the the Economy
The GfK MRI Survey of the American Consumer
Consumers Skeptical of Environmental Claims
AASHE Survey of Sustainability Positions in Higher Education
Survey Shows CSR Standards Reduce Risk
Survey Shows that Americans Now Want to Address Climate Change
Surveys of America's Greenest Brands
Businesses are Combating Climate Change
Why Green Remains Viable Even in an Economic Downturn
Consumers Continue to Embrace the Green Market
Survey Shows China More Receptive to EVs than the US
People Want Fuel Efficient Vehicles
Electric and Hybrid Vehicles: Changing Perceptions
Americans Want Cars to get 60 MPG

Global Survey on Sustainability

As reported in an April 30, 2012 Environmental Leader article, 72 percent of US companies say sustainability influences their purchasing decisions and is an important factor when selecting a service provider. Outside of the US, 91 percent of the companies polled said sustainability was part of their purchasing decisions. These numbers are from a survey called 2012 Rackspace Green Survey from cloud computing firm Rackspace Hosting.

Melissa Gray, director of sustainability at Rackspace said the survey results show the companies see sustainability as increasingly necessary. Companies appear to understand that selecting solid partners as part of their supply chain translates into lower risk and more efficiency.
The survey also found:
  • 26 percent of respondents said cost considerations outweighed environmental factors when purchasing products and services;
  • 54 percent of companies said when two purchasing choices are equal (including cost), the greener product or service is better;
  • 20 percent said when two purchasing choices are not equal, greener is better;
  • 17 percent of companies said sustainability is a standard part of their request for information, proposal or quote system;
  • 59 percent of companies said they consider sustainability periodically for specific types of purchases.
© 2012, Richard Matthews. All rights reserved.

Related Posts
Global Survey on Sustainability
US Environmental Attitudes 2007 - 2020
Study on US Environmental Attitudes
Americans Want Government Action on the Environment
The US is More Accepting of the Veracity of Climate Change
Earth Day Poll 2012: Environment is Important
Belief in Global Warming is Tied to the the Economy
The GfK MRI Survey of the American Consumer
Consumers Skeptical of Environmental Claims
AASHE Survey of Sustainability Positions in Higher Education
Survey Shows CSR Standards Reduce Risk
Survey Shows that Americans Now Want to Address Climate Change
Surveys of America's Greenest Brands
Businesses are Combating Climate Change
Why Green Remains Viable Even in an Economic Downturn
Consumers Continue to Embrace the Green Market
Survey Shows China More Receptive to EVs than the US
People Want Fuel Efficient Vehicles
Electric and Hybrid Vehicles: Changing Perceptions
Americans Want Cars to get 60 MPG

Earth Day Poll: Environment is Important

According to an Earth Day SodaHead.com poll, 85 percent of respondents said being “eco-friendly” is very important or moderately important. SodaHead.com is the web’s largest opinion-based community; in this survey they polled their users on the state of the environment, recycling, organics and hybrid cars.

Only 14 percent of respondents think the planet is improving and 86 percent feel the planet has gotten worse or stayed the same.

Recycling

When it comes to recycling, 62 percent feel that it should be mandatory. In addition, only 7 percent of the public does not recycle, while 38 percent recycle “all the time” and 37 percent recycle “when possible.” Most respondents (59 percent) stated that they are not more likely to buy a product just because it is packaged in recycled materials.

Organics

The public is split when it comes to organic products, as 51 percent feel organic products are better while 49 percent are either not sure or feel organic products are not better. Younger respondents were willing to pay more for organic products than their older counterparts. 53 percent of those between18-24 years of age would pay more to go organic, while only 27 percent of those over 65 would pay extra.

Hybrid Cars

If price wasn’t an issue, 72 percent of respondents would switch to a hybrid vehicle or an electric powered car (38 percent for hybrid, 34 percent for electric), while only 28 percent would stick with a gas powered vehicle.

For the full poll results click here.

© 2012, Richard Matthews. All rights reserved.

Related Posts
Earth Day Marketing Mayhem
What Businesses are Doing for Earth Day 2012
Earth Day 2012 and Business
Earth Day "Green" Shopping
Wide Range of Earth Day Promotions
One Stop Green's Earth Day Activities
Sears' Earth Day Activities
Best Western's Earth Day Activities
Bridgestone's Earth Day Activities
Earth Day 2012
Green Your Business on Earth Day
Two Examples of Business at Work on Earth Day 2011
10 Business Pledges in Support of A Billion Acts of Green
Earth Day Online Tool Kit
The Commericialization of Earth Day
Silencing Earth Day Critics
The Business of Earth Day
Earth Day 2010: Life and Death Decisions for Business
Earth Day Special: Green Blueprint
Earth Day Business Resources

The GfK MRI Survey of the American Consumer™

A total of 65 percent of American adults agree with the statement "preserving the environment is very important," according to the Survey of the American Consumer released by GfK MRI.

In addition, 22 percent of consumers who remodeled their homes in the last 12 months said they used environmentally friendly/"green" products for their renovation.

The top three environmentally-friendly products purchased by U.S. adults are light bulbs (18 percent), paper towels (12 percent) and laundry detergent (11%).

However, data from the last five years indicate that consumers are now less likely to pay more or give up convenience for green products. For instance, the percentage of U.S. adults who agreed with the statement "I am willing to give up convenience in return for a product that is environmentally safe" declined 16 percent in the past five years, from 56 percent in 2007 to 47 percent in 2011.

Likewise, the percentage of adults who report "I am willing to pay more for a product that is environmentally safe" declined 13 percent, from 60 percent to 52 percent, in the last five years.

Consumers aged 18-24 are the only adult age group whose willingness to give up convenience or pay more for green products has held steady over the past five years. In addition, 53 percent of consumers aged 18-24 recycle products and 4 percent participated in environmental groups/causes in the past 12 months.
Related Posts
US Consumer Attitudes on Green 2011
Consumers Skeptical of Environmental Claims
US Environmental Attitudes 2007 - 2020
Consumer Demand for Green (2009)
Don't Count on the Young to Save the Planet
The Power of Social Media and the Importance of Market Segmentation
Consumer Groups Push for a US Vehicle Efficiency Standard
The War Between the Earth's Carrying Capacity and Rising DemandCarrotmobs: Adding Incentives to the Consumer Arsenal
Green's Coming of Age

US Environmental Attitudes 2007 - 2012

What kind of attitude changes have we witnessed in America in the last five years? During this time we have experienced the worst recession since the great depression, but what has happened to US attitudes on the environment? Surveys reveal some very interesting points.

A 2008 survey was conducted by public affairs assistant professor David Konisky. He surveyed 1,000 adults about their attitudes toward the environment. The 2012 study was commissioned by the Brookings Institution, and the survey was conducted by the Gerald Ford School of Public Policy and the Muhlenberg College Institute of Public Opinion. The phone survey sampled the opinions of 887 US residents.

In the 2012 poll Americans indicate they are increasingly convinced of the veracity of climate change. According to the poll data, 62 percent of Americans accept the fact that global warming is real.

This is very much like the conclusion of the 2008 survey which indicated that the awareness of global warming is on the rise. Participants were asked to characterize their overall concern for the environment, and data indicated that 70 percent of respondents characterized themselves as being concerned about the environment.

The Brookings study revealed that people are more convinced by their own experience of extreme weather rather than a scientific review of the facts. Almost half of Americans polled who accepted global warming said that they were primarily convinced by their own personal observations of local temperature anomalies.

Similarly, Konisky’s study found that the public is most concerned about local and national issues that directly affect them.

In the 2008 study, political affiliation was the best predictor of individual preference toward the environment. With Democrats seeking more government action on the environment and Republicans seeking less.

In the 2012 study political affiliations were also the best predictor of attitude. While 80 percent of Democrats acknowledged the evidence for climate change, almost half (47 percent) of Republicans denied the science of global warming.

“The survey reinforced the stark differences in people’s environmental attitudes, depending on their political leaning,” Konisky said in 2008. “Democrats and political liberals clearly express more desire for governmental action to address environmental problems. Republicans and ideological conservatives are much less enthusiastic about further government intervention.”

A 2008 study by Pew Research Center corroborated these findings. According to the 2008 poll titled A Deeper Partisan Divide Over Global Warming the tendency to believe in global warming is related to political affiliation. Once again Democrats were much more likely to believe in global warming than Republicans.

The Pew study showed that from the beginning of 2007 to mid 2008 the number of Americans who believe the earth is warming has dropped. This was particularly true for Republicans. In January 2007, 62 percent accepted global warming, compared to just 49 percent 2008.

The Pew study further concludes that the tendency to believe in global warming is also related to the respodents level of education. The Konisky study made the point that social scientists have consistently found younger, better educated and politically liberal individuals are more likely to be more concerned about the environment.

Most interestingly the Pew study found that college was not enough to move Republicans to accept the veracity of anthropogenic global warming. Amongst college-educated poll respondents, 19 percent of Republicans believed that human activities are causing global warming, compared to 75 percent of Democrats. But take that college education away and Republican believers rise to 31 percent while Democrats drop to 52 percent.

Sadly, not much has changed in five years. Taken together these studies show that people are most preoccupied with things that they directly experience themselves. Perhaps most significantly they show that Republicans are still the biggest source of resistance to the facts on climate change.

© 2012, Richard Matthews. All rights reserved.

Related Posts
Republicans Deny Facts on Climate Change
The US is More Accepting of Climate Change

The US is More Accepting of Climate Change

Americans are increasingly convinced of the veracity of climate change. In 2009 almost two thirds of Americans believed that climate change was real, then that number declined to just over 50 percent in 2010. Now, according to a poll released at the end of February, 62 percent of Americans accept the fact that climate change is real.

According to the survey by the University of Michigan, 62 percent of Americans agree that there is solid evidence that the Earth's average temperature has been getting warmer over the past four decades. Only twenty-six percent said they did not believe there was evidence of global warming, while the remaining 12 percent said they were unsure, the poll said.

It is interesting to note that the increasing belief in climate change is attributable to extreme weather and not the convincing body of scientific evidence. Almost half of Americans polled who accepted global warming said that they were primarily convinced by personal observations of warmer temperature or weather changes.

The survey was conducted by the Gerald Ford School of Public Policy and the Muhlenberg College Institute of Public Opinion. The phone survey sampled the opinions of 887 US residents in December and has a margin of error of 3.5 percentage points.

To see the full report (pdf) from the Brookings Institution click here.

© 2012, Richard Matthews. All rights reserved.

Related Posts
Republicans Deny Facts on Climate Change
US Environmental Attitudes 2007 - 2012