Showing posts with label environmentally friendly. Show all posts
Showing posts with label environmentally friendly. Show all posts

10 Green Businesses that Made It Big

Decades ago, many people didn’t care about environmentally-friendly businesses and what they had to offer. Promises of natural ingredients, sustainable practices, and social responsibility were not a priority for the average shopper. But the times have changed and people have turned a new leaf to the idea of going green and are using more natural, sustainable products. Check out these 10 green businesses that made it big.

1. Mrs. Meyer’s Clean Day
Mrs. Meyer’s Clean Day is a popular line of earth-friendly home care products and supplies. The products were inspired by an Iowan mother of nine, Mrs. Thelma A. Meyer, who wanted to develop cleaners that "smell like a garden, but clean like the dickens." The phosphate-free and biodegradable products come in a variety of delectable scents and have earned their place as a top-selling household product line.

2. Tom’s of Maine
Tom’s of Maine is an eco-friendly manufacturer of personal care products that uses only natural ingredients. Known for their natural fluoride toothpaste and aluminum-free deodorant, Tom’s of Maine has earned a reputation for producing some of the best natural, sustainable, and environmentally-responsible items on the market today.

3. Seventh Generation
Seventh Generation is a Vermont-based manufacturer of household and personal care products that have become a favorite among conscious cleaners. Seventh Generation was established in 1988 and has been committed to making safe and sustainable products ever since. The brand continues to grow in terms of revenue and environmental responsibility, earning multiple awards for its business strategies and contributions to Mother Nature.

4. Burt’s Bees
Burt’s Bees is one of the most well-known and successful natural personal care brands in the country. From their beloved beeswax lip balms to their natural lotions and potions, Burt’s Bees has a very loyal following that continues to grow year after year. The multi-million dollar enterprise began on a much smaller scale. In 1984, creators Burt Shavitz and Roxanne Quimby started the mom-and-pop company, which only produced beeswax candles at the time. Quimby expanded the brand with natural soaps, perfumes, and their best-selling lip balm. Burt’s Bees was an instant success that was capitalized by their $925 million buyout by Clorox in 2007.

5. Method
Method is a San Francisco-based company that produces naturally-derived, biodegradable household and personal care products. This green company was founded by former roommates Adam Lowry and Eric Ryan. Their vision of developing a safe, yet powerful line of cleaners that are fragrant and stylishly designed came to fruition in 2001. Method is one of the fast-growing private companies in America and their eco-friendly practices continue to gain recognition.

6. Whole Foods
Whole Foods is a supermarket chain that prides itself on selling natural and organic products. Based in Austin, Texas, Whole Foods got its start as a small natural foods store, called SaferWay. Since its humble beginnings in the early ’80s, Whole Foods has expanded into a massive chain that dominates the natural food supermarket industry. Whole Foods has also succeeded in its social responsibility, earning a top ranking as the Green Power Partner of the Year by the U.S. Environmental Protection Agency in 2006.

7. Aveda
Aveda is an environmentally-friendly manufacturer and distributor of cosmetic products, based in Blaine, Minn. Aveda’s personal care products use non-toxic, plant-derived ingredients that are safe and sustainable. Aveda was founded by Horst Rechelbacher in 1978 and his affinity for natural, healing ingredients led him to create Aveda’s first shampoo. Rechelbacher has since sold Aveda to Estée Lauder, but the separate entity has maintained its commitment to producing natural products for people to enjoy.

8. Zipcar
Zipcar is the world’s largest car sharing company that gives drivers a cheaper and more environmentally-friendly alternative to car ownership and car rentals. This American membership car service has taken off with tourists, car-less college students, and those who just need a car for the day.

9. Trader Joe’s
Trader Joe’s is a specialty retail grocery store that has spanned across nine states, bringing exotic, natural foods to people. There are more than 365 stores across the country and the number is expected to grow as the chain expands to other states. Trader Joe’s has earned a reputation for being a socially-responsible and eco-friendly store that emphasizes the use of its reusable grocery bags and offers sustainable food.

10. American Apparel
American Apparel is a Los Angeles-based clothing manufacturer that prides itself on being sweatshop-free and made in the U.S.A. The successful clothing retailer is most widely known for its basic, solid-color t-shirts and underwear, but has added several garment pieces, accessories, and bedding to the mix. The socially-responsible brand continues to intrigue shoppers with its risquée advertising and bold messages.

Source: Bootstrapper

Sustainable Furniture at the Las Vegas Market

The Las Vegas Market, is a premiere furniture show taking place from January 24 to 27, 2011, in the Market Center in Las Vegas, Nevada. The show is frequented by buyers, designers and industry professionals from around the world. This year's show will feature green business strategies.

The Las Vegas Market includes seminars which are categorized into tracks. The Forest Stewardship Council (FSC) will offer several programs and events focused on sustainable home furnishings and education. The Sustainable Furnishing Council (SFC) is also sponsoring programming.

On on Tuesday, Jan. 25, there will be three educational sustainable furniture seminars presented by the SFC. The first is "2010 Consumer Survey Results" presented by Jeff Hiller, SFC president. It will take place between 10:00 am - 11:00 am in building C, C336. The second is "Luxury Green Design" will be presented by Lori Dennis, SFC DESIGNINGreen Leader & author of Green Interior Design. It will take place between 1:00 pm - 2:00 pm in building C, C-332. The third is "Selling "Green" Truthfully and Legally," subtitled What consumers Want to know and Retailers, Manufacturers and Suppliers Need to Know! This seminar will be presented by Vicki Worden, of Worden Associates. It will take place between 2:00 pm - 3:00 pm in building C, C-336

On Thursday, Jan. 27, GREENleaders, Certified Sustainability Training, will be taught by Jeff Hiller, SFC president from 9:00 am - 4:00 pm in building C, C-324. Register HERE. See the full calendar of events and seminars.

SFC members exhibiting at the 2011 Winter Las Vegas Market include:

Anatomic Global Inc. www.ecomemoryfoam.com C-1584
Asian Art Imports www.asianartimports.com B-0201-37
Bassett Mirror Company www.bassettmirror.com B-1166
Cambridge Mills www.harden.com B-200-23
Copper Instincts (formerly Manana Export) www.copperinstincts.com C1376E/F
Creative Elegance www.creativeelegance.com B-0670
Cresent Enterprises, Inc. www.cresent.com C-1138
Elite Leather www.eliteleather.com A-0925
Diamond Mattress www.diamondmattress.com C-1328
Fairmont Designs www.fairmontdesigns.com A754
French Heritage www.frenchheritage.com C-0156G.
Romano, Inc. www.gromano.com B-0201-19
Gat Creek www.gatcreek.com B-0158
GrassRoots www.grassrootsimports.com B-0168
Greenington LLC www.greenington.com B-0251-12
Harden Furniture www.harden.com B-200-23
Home Trends & Design Ltd. www.htddirect.com B-0155
Kathy Ireland Home by Omnia Furniture www.omnialeather.com A256, A242, A238]
Lorts www.lorts.com C-0188
Mountain Woods Furniture www.mountainwoodsfurniture.com C1376M/
NNatura World www.naturaworld.com A-0946
Palecek www.palecek.com A132
Phillips Collection, The www.phillipscollection.com C-0184, C-0140,A202
Rowe Fine Furniture, Inc. www.rowefurniture.com C-1305
Simply Amish www.simplyamish.com C-1140
Southern Enterprises www.seidal.com B-0846
Specialty Sleep Association www.sleepinformation.org C-1350
The Futon Shop www.thefutonshop.com A-716
Twin-Star Intl. ClassicFlame/Tresanti www.classicflame.com A548
Universal Bedlegs, Inc. www.universalbedlegs.com A836
Vaughan-Bassett Furniture Company B-1080
Western Home Furnishings Assn. www.whfa.org C-488, C-496


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The State of the Sustainable Furniture Industry

While the furniture industry has made great strides in recent years, there are major impediments preventing the industry from going green. This was illustrated at the recent Canadian Home Furnishing Market (TCHFM) trade show that took place in Toronto, Canada between January 14 and 18, 2011. TCHFM is the oldest and most prestigious furniture trade fair in Canada and although it is a showcase for upcoming trends, with very few exceptions, green furniture was conspicuously absent at this year's show.

The trade show revealed that while the furniture industry may be getting greener, increased costs, a slow economy, consumer ignorance, and the absence of American legislation are making it harder for furniture manufacturers to go green.

One sustainable furniture manufacturer that was present at the TCHFM trade show was Greenington LLC. They manufacture a wide range of highly aesthetic quality furniture using only Moso bamboo which is stronger and harder than Oak. From processing the raw bamboo to the final product, they are ISO 9001 and ISO 14001 certified. With more than 14 years experience, they are the leading sustainable furniture company in the industry.

With the exception of companies like Greenington, there was very little green on display at the TCHFM trade show. The sad truth is that most furniture manufacturers are not very green. At the show, some manufacturers voiced the concern that if they market green furniture, they will be accused of greenwashing due to the fact that others aspects of their furniture manufacturing are not very green.

Two primary certification boards help the furniture industry manage the issues surrounding environmental sustainability:

1. The Sustainable Furnishing Council (SFC) provides clarification and resources on furniture that is green, eco-friendly, environmentally safe and sustainable. SFC is the number one organization in green furnishings, it is a non-profit coalition of suppliers, manufacturers, retailers, and designers formed to promote sustainable practices with the best networking and education in the industry.

Their education programs include GREENleaders Certified Sustainability Training program which is offered as a live 6-hour program at various locations. This is the most comprehensive training program available in green home furnishings, it provides manufacturers, reps, retailers and designers with the knowledge and credentials to become experts in sustainability.

SFC also provides searchable resources to:
Find a green manufacturer
Find a green retailer
Find a green designer

2. The Forest Stewardship Council (FSC) helps to reduce the environmental impact of harvesting wood including furniture made from wood. This organization reduces habitat destruction, water pollution and the displacement of indigenous peoples due to logging. Members who have earned FSC certification improve the practice of forestry by reducing the negative impact of logging through managing and protecting forests. Products bearing the FSC logo, guarantee that the wood is from a certified well-managed forest.

FSC also provides searchable resources to
Find FSC-certified products
Find FSC retailers
Find FSC certificate holders

The efforts of the SFC and the FSC have proven insufficient on their own. Furniture manufactures indicate that they are waiting for legislation before they go green, while at the same time they decry the new green standards introduced in California.

California has adopted new regulations that restrict the use of formaldehyde in particle boards used in furniture construction. Formaldehyde is widely used in particle boards but the International Agency for Research on Cancer (IARC) has classified formaldehyde as carcinogenic to humans. California's Air Resources Board (ARB) found that one of the major sources of exposure to formaldehyde is from composite wood products like particle boards.

In California new emission standards were implemented on January 1, 2009, they reduce formaldehyde emissions from furniture and other composite wood products.

These new rules have significantly increased costs for manufacturers. According to one manufacturer at the TCHFM trade show, the new emissions standards have increased their costs by approximately 6%. The same manufacturer noted that consumers are oblivious to the increased cost of manufacturing as well as the new composite wood product rules.

Increased costs are causing many manufacturers to resist the trend towards more environmentally responsible furniture, however California may offer a glimpse into the future of furniture manufacturing.

The best way to move forward is to help the sustainable furniture industry grow so that it can benefit from economies of scale, (reduced cost of production due to mass production). Both manufacturers and retailers can help grow the sustainable furniture market by educating themselves as well as consumers.

Perhaps most importantly, legislation is required to mandate these standards on a national level. However, furniture manufacturers that wait for legislation risk being punished in the marketplace if they are perceived as coming to the table too late.


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