Showing posts with label Apple Corporation. Show all posts
Showing posts with label Apple Corporation. Show all posts

Video: Steve Jobs on Computer Efficiency


Steve Jobs was a dynamic and visionary leader who understood the value of efficiency. He helped to make personal computers the "bicycle for the mind". Jobs said that the computer is an efficient vehicle for the mind just as the advanced bicycle is an efficient vehicle for human locomotion. According to the chart employed by Jobs in this video, a conventional bicycle is capable of about 40 MPH, and an HPV is theoretically capable of more than double that at about 80 MPH, (Current record is 83.3 MPH). The crux is that the efficiency of computers has assisted many millions of people. This notion of efficiency applies across the board. We need to become more efficient (and thus more productive) in every facet of human life.

© 2011, Richard Matthews. All rights reserved.

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Steve Jobs: Apple's Product Recycling Efforts
Under Steve Jobs Leadership Apple Removed Toxic Chemicals from its Products
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Steve Jobs: Apple's Product Recycling Efforts

Apple started recycling in 1994 and today they operate recycling programs in countries where most of their products are sold. Apple fares very well when assessed using Dell's method of measuring recycling, (given a seven year product lifetime, the percentage of the total weight recycled each year compared to the total weight of what was sold seven years earlier).

Apple recycled 13 million pounds of e-waste in 2006, which is equal to 9.5% of the weight of all products Apple sold seven years earlier. This percentage grew to 13% in 2007, and to 20% in 2008. By 2010, they had forecast recycling 19 million pounds of e-waste per year — nearly 30% of the product weight sold seven years earlier.

All the e-waste Apple collects in North America is processed in the US, and nothing is shipped overseas for disposal. They carefully review “environmental fate” submissions from each vendor, so they know how raw materials are handled at the end of the recycling process. They hold their recycling vendors to the highest environmental standards in the industry. In addition to annual compliance audits, they also review the performance of their downstream vendors. Apple's vendors must comply with all applicable health and safety laws, and they do not allow the use of prison labor at any stage of the recycling process.

Producers must also take responsibility for the design and material choices that create the product in the first place. It is these choices that fundamentally determine the weight and recycling value of material waste at the end of a product’s life. The iMac is a world-class example of material efficiency, having shed 60% of its weight since its debut in 1998. Their designs use aircraft-grade aluminum, stainless steel and high-grade plastics that are in high demand from recyclers, who recover and resell these raw materials for use in other types of products. Few of Apple's competitors do the same.

All of Apple’s retail stores take back unwanted iPods for environmentally friendly disposal free of charge. As an incentive, they offer customers a 10% discount on a new iPod when they recycle their old iPods at Apple stores.

Apple will also pay owners of iPhones, Macs and even PCs. Apple offers a variety of recycling options, including free pickup and disposal of any brand of computer or display through WeRecycle!.

Users who own an iOS device that have a laptop or desktop computer from any manufacturer can obtain credit from Apple. Products that qualify for reuse (ie have monetary value)receive an Apple Gift Card equivalent to its fair market value as determined by PowerON.

Apple is a leader in innovation and engineering, and they applied these same talents to become greener.

© 2011, Richard Matthews. All rights reserved.

Related Posts
Under Steve Jobs Leadership Apple Removed Toxic Chemicals from its Products
Video: Steve Jobs 2005 Stanford Commencement Speech
Video: Steve Jobs on Computer Efficiency

Under Steve Jobs Leadership Apple Removed Toxic Chemicals from its Products

Steve Jobs was an innovative technological genius, but he should also be remembered for his environmental efforts. He was the mind behind Pixar and other technology companies, but he is best known for his work at Apple. Jobs' environmentalism went well beyond being a vegetarian, he improved Apple's environmental image by withdrawing from the US Chamber of Commerce because of the organization's climate change denial. Apple is also a leader in removing toxic chemicals from its products. Here is a summary of what Apple has done to remove toxic chemicals.

Lead

The lead contained in cathode-ray tube (CRT) displays are a big part of major toxic chemical commonly used in electronics. A typical CRT contains approximately 3 pounds (1.36 kg) of lead. In mid-2006, Apple became the first company in the computer industry to completely eliminate CRTs. Apple's first CRT-based iMac contained 484 grams of lead, the third-generation LCD-based iMac contains less than 1 gram of lead.

Apple completely eliminated the use of CRTs in mid-2006. While Dell, Gateway, Hewlett Packard and Lenovo still ship CRT displays today.

Cadmium, Hexavalent Chromium, Decabromodiphenyl Ether

The European Union is generally ahead of the U.S. in restricting toxic substances in electronic products. Their latest restrictions, known as RoHS, went into effect in July 2006. All Apple products worldwide comply with RoHS. Apple's manufacturing policies have already restricted or banned most of the chemicals covered by RoHS, and Apple began introducing fully RoHS-compliant products a year before the European deadline.

Some other electronics companies can only claim their products are RoHS compliant because of certain little-known exemptions granted by the EU. Despite the tough restrictions of RoHS, these exemptions let companies ship electronics that still contain high concentrations of two hazardous substances — hexavalent chromium, the carcinogen against which Erin Brockovich famously campaigned, and the brominated flame retardant decabromodiphenyl ether (DecaBDE), which is also feared to have adverse health effects. Apple phased out these and many other chemicals several years ago through design innovations and the use of higher quality metals and plastics.

Apple products met both the spirit and letter of the RoHS restrictions on cadmium, hexavalent chromium and brominated flame retardants years before RoHS went into effect.

Some well known electronics companies, still rely on RoHS exemptions and use these toxic chemicals in their products today.

Arsenic & Mercury

Arsenic and mercury are industry standard materials used in liquid crystal displays (LCDs). Arsenic is added during the manufacturing of the high performance glass used in LCDs to prevent the formation of defects, and the fluorescent lamps used to illuminate LCDs contain minute amounts of mercury. Apple introduced their first displays using arsenic-free glass in 2007. A small number of high performance integrated circuits (ICs) will continue to contain a minute amount of arsenic as an element of the semiconductor substrate.

To eliminate mercury in their displays, Apple transited from fluorescent lamps to light-emitting diodes (LEDs) to illuminate the displays. Fortunately, all iPod displays already use LEDs for illumination, and therefore contain no mercury. The first Macs with LED backlight technology came online in 2007.

Apple completely eliminated the use of arsenic in all of their displays by the end of 2008.

Polyvinyl Chloride Brominated flame retardants

Some companies have made promises to phase out other toxic chemicals like polyvinyl chloride (PVC), a type of plastic primarily used in the construction industry but also found in computer parts and cables, and brominated flame retardants, or BFRs, which reduce the risk of fire. Apple began phasing out PVC almost 15 years ago and began restricting BFRs in 2001. They have developed alternative materials that can replace these chemicals without compromising the safety or quality of their products.

In summary, Apple eliminated the use of PVC and BFRs in its products in 2008. Apple removed PVC from all their packaging more than a decade ago. Apple’s plastic enclosure parts have been bromine-free since 2002.

© 2011, Richard Matthews. All rights reserved.

Related Posts
Steve Jobs: Apple's Product Recycling Efforts
Video: Steve Jobs 2005 Stanford Commencement Speech
Video: Steve Jobs on Computer Efficiency

Video: Steve Jobs Stanford Commencement Speech in 2005


In this video the late Steve Jobs delivers his commencement speech to the graduates of Stanford University in 2005. In it he tells three stories: The first is about getting fired from Apple in 1985; the second is about life; and the third is about death. Moving words from a truly great man.

Related Posts
Steve Jobs: Apple's Product Recycling Efforts
Under Steve Jobs Leadership Apple Removed Toxic Chemicals from its Products
Video: Steve Jobs on Computer Efficiency