Green Consumer Trends Drive Profits (Video)

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Green Consumers Can Save the World (Video)

The sound quality in this video is very poor, however, it nonetheless makes the point that going all the way back to the late 80s, pundits saw green consumerism as part of the picture to reduce our impacts on the Earth.
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Green Consumers Really Can Save the World (Video)

In this video Annie Leonard is trying to help change the world by encouraging people to take action as citizens, not just as consumers. She posits that green consuming is necessary, but must be a starting, not an ending, point. Shopping can help to protect the planet but part of that effort involves putting down their credit cards and exercising their citizen muscles to build a more sustainable, just and fulfilling world.


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The Power of Social Media and the Importance of Market Segmentation
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