Event - What is a Sustainability Narrative and Why is it Important to Your Company?

This event takes place on Tuesday, September 30, 2014 at 4:30 pm in Toronto, Canada. It is designed to help businesses to communicate their corporate message. This talk gets beyond the verbiage of sustainability and addresses what is important to consumers. Being effective in this space means providing consumers with what they construe as a meaningful life and ancillary to this is engaging with brands that are driven by purpose. All importantly they want to trust that a brand is making good choices for them. The expert panel will explore the challenges and opportunities of building a sustainability narrative that connects more deeply with your audience.

Guests:

Steven Sage, VP Sustainability & Innovation, Kruger Products L.P. Eric Whan, Director, GlobeScan
Phillip Haid, CEO, Public INC
Claudio Gemmiti, Senior VP, Innovation and Strategic Growth, Club Coffee
Discussion Facilitator: Brad Zarnett, Executive Director, TSSS

The event will address the following questions:

Why do traditional marketing strategies seem to be missing the mark today?
What do consumers and stakeholders want from companies today?
What companies are having success building an authentic connection with consumers?
What are some of the themes that seem to be resonating most with consumers today?

For more information and to register click here.