Showing posts with label initiatives. Show all posts
Showing posts with label initiatives. Show all posts

2012 Summary of Best Practices in Responsible Management Education (Part 2)

This is the second part of a two part series reviewing the best practices in responsible management for 2012. It was written by Giselle Weybrecht the author of  The Sustainable MBA: The Manager’s Guide to Green Business. The book aims to educate the next generation of business leaders about sustainability issues, whether these be students or business executives. Prior to this she worked for many years with the United Nations internationally in sustainable development. Today she works with government, universities, NGOs, business and with social entrepreneurs in sustainability around the world. She is committed to ensuring that the next generation of business leaders fully understand sustainability by working with business schools and businesses to embed these issues into their programmes. She is a dynamic and sought after speaker in sustainability issues and also writes on sustainability and business issues for a variety of publications including the Economist and Forbes.

2012 has been an interesting year for sustainability and management education and through Primetime I have tried to share some of the incredible work that PRME signatories are doing to mainstream responsible leadership and management education around the world. Primetime has become quite a repository of examples and in the final few blogs of the year I wanted to summarize the range of resources and experiences that have been featured.

Getting faculty engaged

Faculty are key when it comes to bringing about change in sustainability on campus. Several blogs focused on how to get faculty on board with sustainability (9 April) as well as a range of examples from signatories featured in the Inspirational Guide (23 August). Faculty including those from Maastricht University (22 October – Outside the Classroom New ways to feature sustainability in business courses) and Kozminski University (16 January), have initiated a range of innovative courses around sustainability. Several have also initiated Certificates in Sustainable Business, taking a variety of different and innovative approaches (26 April).

We also focused on a range of methods for teaching sustainability, in particular the increasing number of tools available online for faculty to use in their courses, including lectures (19 March), discussion spaces (23 January) as well as online games developed by NGOs (27 February), the business sector (5 March) and universities (15 March).

Finally we focused on bringing out some of the favourite business and sustainability examples of faculty from around the world, including examples from the Dominican Republic, Tanzania and Slovenia (3 July), the USA and Australia (29 October), Poland, UK and the Netherlands (13 February), and Canada, UK and New Zealand (30 August).

Sustainable Campus

Quite a few schools are doing some excellent work around creating more sustainable campuses including looking at providing more sustainable food options (7 May – Sustainable Food on Campus Part 1 and Part 2) and encouraging bike use on campus (6 February – Creating more sustainable campuses: Bikes). Universities have come up with innovative ways to make their campus more sustainable including Aston with their Go Green Awards (21 August – Go Green Awards), Olin’s Sustainability Case Competition (17 September – Using a case competition to make campus more sustainable), the Student Green Energy Fund at University of South Florida (December -) and Viterbo’s Metrics of Sustainability course (3 September – Engaging your students in making your and other organisations more sustainable). We also looked at a variety of ways in which students are becoming more engaged in these discussions whether it be through conferences (9 January – Responsible Leadership in China), Board Fellows Programmes (2 January - Board Fellows Programmes) or through a range of contests (19 November – Contests for Business Students in Sustainability). As signatories are getting engaged in more and more activities across campus they are also exploring how to better communicate these activities and other sustainability programmes both across campus and with other stakeholders (30 July – Communicating your work with stakeholders).

Exploring specific themes

Quite a few schools are doing some excellent work around specific topics and, in particular around Rio+20, many of them were featured here. In May, we had a focus on Water, both on campus and in the curriculum (21 May – Creating a more sustainable campus: Water Part 1 and Part 2). We have also had blogs on the topic of Microfinance (20 February - Teaching Students about Microfinance) and social entrepreneurship (5 November – Innovations in Social Entrepreneurship Courses Part 1 and Part 2).

We finished off the year with a three part series focused on the UN International Year of Cooperatives, which took part throughout 2012, with an overview of the year (26 November – Introduction), a range of examples of cooperatives around the world (10 December – Business examples) and finally some examples of schools providing teaching and programmes around the topic (24 December – Business School Response). In 2013, this focus will continue with a look at how to incorporate cooperatives into business education programmes.

2013

In 2013 we will continue to provide a range of best practices around mainstreaming sustainability and responsible leadership into management education globally. Some new features for 2013 will include a dean’s corner and a continued focus on how to incorporate the 6 Principles of PRME into your work.
Primetime is all about featuring the work that you are doing at your schools in the area of management education and sustainability/responsible leadership. If you have an interesting example that you would like to share with the community or if there is a particular theme that you would like to see explored, please do email me at gweybrecht@thesustainablemba.com.

Source: Primetime

Related Article
2012 Summary of Best Practices in Responsible Management Education (Part 1)



2012 Summary of Best Practices in Responsible Management Education (Part 1)

This is the first part of a two part series reviewing the best practices in responsible management. It was written by Giselle Weybrecht the author of  The Sustainable MBA: The Manager’s Guide to Green Business. The book aims to educate the next generation of business leaders about sustainability issues, whether these be students or business executives. Prior to this she worked for many years with the United Nations internationally in sustainable development. Today she works with government, universities, NGOs, business and with social entrepreneurs in sustainability around the world. She is committed to ensuring that the next generation of business leaders fully understand sustainability by working with business schools and businesses to embed these issues into their programmes. She is a dynamic and sought after speaker in sustainability issues and also writes on sustainability and business issues for a variety of publications including the Economist and Forbes.

2012 has been an interesting year for sustainability and management education and through Primetime I have tried to share some of the incredible work that PRME signatories are doing to mainstream responsible leadership and management education around the world. Primetime has become quite a repository of examples and in the final few blogs of the year I wanted to summarize the range of resources and experiences that have been featured.

Rio+20 and the 3rd Global Forum

In 2012 many of us made our way to Rio de Janeiro in Brazil for Rio+20, where world leaders, governments, the private sector, NGOs and other groups came together to shape how we can reduce poverty, advance social equity and ensure environmental protection to get to the future that we want (29 March – Management Education and Rio+20 Part 1 and Part 2). The academic community came together for the PRME 3rd Global Forum for Responsible Management Education, the official platform for management-related Higher Education Institutions (8 June – Getting ready for Rio+20, The Nine Major Groups Part 1 and Part 2). There were also a range of other events throughout the Rio+20 meeting where the PRME community was quite active (30 May – Getting Ready for Rio: Business Education Events). Jonas Haertle, the Head of the PRME Secretariat, followed up the event with a thought piece on the contribution of the private sector and academic institutions in support of sustainable development and the Rio+20 process (5 July – Why Rio+20 was still a success)

There were several outcomes of the Global Forum (19 June – Outcomes of the 3rd Global Forum, 14-15 June, Brazil). One of the major outputs was the Inspirational Guide, a collection of case stories that provide the answers to the most frequently asked questions concerning the implementation of PRME and seeks to inspire further integration of PRME by highlighting real world examples from signatory schools and universities (31 May – Introducing the Inspirational Guide).

PRME Working Groups

The different working groups were also very active this year and we focused on some of the projects done by the Poverty Working Group (10 September – Poverty Working Group Part 1 and Part 2), the Working Group on Anti-Corruption in Curriculum Change’s Toolkit for embedding Anti-Corruption guidelines into MBA curriculum (12 November – A toolkit) and the Global Gender Equality Repository for Management Education put together by the Working Group on Gender Equality (26 June – Creating a Global Gender Equality Repository for Management Education).

Collaborations across schools

Several member schools got together during the year to share experiences around sustainability issues both at PRME regional forums (MENA, Asia, Australia/New Zealand) and outside of these meetings. Aarhus University in collaboration with PRME organized the first PRME Leaders +20 competition which aimed to encourage faculty and student teams to submit innovative ideas on how to address sustainable development as part of management education courses and curricula at business schools (31 January – PRME Leaders+20 competition). Two of the winners of the contest were featured; The University of Auckland’s new course “Managing change for a better world” (9 July – Creating new courses around sustainability), and MacEwan Business School’s work to include more of an emphasis on sustainable business in the core introduction to Canadian business course (15 October – Competition Challenges Business Students to Rethink Course in Sustainable Terms).

Faculty from Mzumbe University and KCA University visited ISAE in Brazil to learn about their approach to embedding sustainability into their curriculum (3 December – East Africa University Researchers learn from Brazilian Experience). Several schools from across the US, led by Maharishi University, collaborated on a Summer MBA Sustainability Consortium opening up summer sustainability courses to students from the different schools (16 July – The Summer MBA Sustainability Consortium). In Australia several signatory schools have collaborated on a Graduate Certificate in Social Impact (1 October – Graduate Certificate in Social Impact). There were also a range of research related collaborations featured from Canada, the US, France, UK, Denmark and Belgium (24 April – Research Collaborations and Sustainability Part 1 and Part 2).

Collaborations with business

Collaborations are not just happening across universities but also increasingly with the business sector. Several schools have been busy pairing up with both other business schools and local businesses to create more case studies focused on sustainability, in particular at a regional level (16 April – Creating Teaching Cases around Sustainability). In Canada, Concordia University has paired up with banks from across the city of Montreal to provide a new Sustainable Professional Investment Certificate for bankers (16 August – Sustainable Professional Investment Certification).

We have also seen an increase in collaborations within schools and transdisciplinary learning (23 July – Using a common theme to engage the student body in sustainability). Some examples this year have included Bentley, with their course around Energy Needs (24 September – Creating a cross-disciplinary course in sustainability) and Aston’s approach to teaching ethics (8 October – Taking a transdiciplinary approach to teaching ethics).

Source: Primetime

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2012 Summary of Best Practices in Responsible Management Education (Part 2)

State of Green Business 2012

The fifth annual edition of the State of Green Business report continues efforts to measure the environmental impacts of the emerging green economy. In addition to documenting what progress companies are making -- if any -- in improving their environmental performance, they track larger trends that will affect corporate America in 2012.

 Click here to read the stories and download the report.

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10 Sustainability Initiatives for Small Businesses

Although the constraints of many small business often preclude the grand sustainability gestures of larger corporations, there are many things that these businesses can do to be more sustainable. Here is a summary of ten easy and inexpensive things that small businesses can do from Miratel:

1. Go as paperless as possible. Be mindful when printing an email, document or report and consider whether it is really necessary. When possible, print double-sided and in black and white.

2. Keep a running count of the pages you print off – it’s just like calorie counting. You’ll be more cognizant of your consumption.

3. Activate your computer’s standby/sleep/hibernate settings to reduce energy when not in use and power it off completely at the end of each work day Power down all other electronics when not in use. Take it a step further by unplugging them when not in use which will save additional energy

4. Eliminate all disposable dishes, cups and utensils and stock a communal set of dishes, drinking glasses and cutlery in the staff lunch room.

5. Lower your thermostat in the winter and raise it in the summer (by 1 to 2 degrees). Every degree represent a 5% reduction in use.

6. Encourage packing a lunch and going meatless one day per week. It will save money and the environment by reducing your carbon footprint by 28.5%.

7. Ban plastic water bottles and provide staff with reusable water bottles and filtered tap water.

8. Encourage employees to take public transit or carpool.

9. Switch to energy efficient lighting fixtures that use T5 fluorescents bulbs rather than traditional fluorescents.

10. Use green, toxin-free cleaning products.

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Americans are Less Green this Earth Day

A green attitude poll suggests that Americans are actually less green this Earth Day. As reported in a recent Time Moneyland article, over the past few years, Americans have become less likely to say they care a great deal about the current and future state of the environment. Similarly, there is less interest in organics, water conservation, and waste.
The results of a new Harris Poll indicate that interest in the environment is in decline in the US. These “green attitude” polls have been conducted annually since 2009 and this year's results are the worst yet.

In 2009, 30 percent of Americans described themselves as “environmentally-conscious,” and 36 percent said they “care a great deal about the current state, and future, of the environment.” In 2012, those numbers declined to 27 percent and 31 percent respectively. Further, there has been an almost 10 percent decrease in the number of Americans who said they were concerned about the planet they’re leaving behind for future generations (43 percent in 2009 and 34 in 2012).

Environmentally conscious consumer behavior seems also seems to have gone south. Americans are now saying that they’re less likely to:
  • Reuse things they have instead of throwing them away or buying new items (65% 2009 vs. 61% 2012);
  • Make an effort to use less water (60% 2009 vs. 57% 2010 and 2012);
  • Buy food in bulk (33% 2009 vs. 30% 2012);
  • Purchase all-natural products (18% 2009 vs. 16% 2012); and,
  • Purchase organic products (17% 2009 vs. 15% 2010 and 2012).
It would appear that individuals are more likely to help Mother Nature "when the efforts also help himself." This point is made in another Earth Day-related survey, which indicates that 75 percent of those polled say that they have saved money through greater efficiency. This study has implications for the greening of the Earth. If we are to be successful in transitioning to a greener economy, at this stage, incentives to do so are key.

© 2012, Richard Matthews. All rights reserved.

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Earth Day Marketing Mayhem ROI

Earth Day is now a marketing frenzy, but what is the return on the investment (ROI) for green marketing at this time of year? According to a recent GreenBiz article there is questionable value to environmental promotions at this time of year. Albe Zakes, the global vice president of media relations for TerraCycle, says Earth Day is not the best time for major initiatives. TerraCycle which helps companies with recycling programs, actively dissuades their customers from launching major initiatives on or around Earth Day.

"With everyone and their mother doing some kind of quasi-green messaging around Earth Day, you risk a truly environmentally responsible promotion, product or service getting lumped into consumer's green fatigue and being consider green washing," Zekes says. "Moreover, green media - and mainstream media for that matter - is inundated with so many 'green' pitches that truly noteworthy stories get overlooked. Better to wait a month or two when the masses are pitching product reviews for Mother's Day and Father's Day and your new recycling drive or solar installation will get more notice."

This view is mirrored by some of the largest PR and marketing firms in the US. Susan McPherson, senior vice president and global director of marketing for cause marketing giant Fenton, says she no longer finds Earth Day promotions of value to clients.

The increasing popularity of Earth Day as a marketing opportunity has decreased the reach and penetration of individual green messages. All the activity taking place around Earth Day has actually decreased the value of running a promotion at this time because it is hard to have your message heard above all the noise. Legitimate environmentally themed messages are also being undermined by those who are greenwashing and consumers who may be suffering from green fatigue.

Eddie Fernandez, vice president at OgilvyEarth, the sustainability arm of international PR, marketing and advertising powerhouse Ogilvy said "up until four or five years ago, Earth Day made sense as a relevant and timely opportunity to raise awareness of sustainability news and initiatives. But in the last few years it has become so overcrowded that it's harder to place media stories as reporters are being bombarded with a 'green' story from every company under the sun. Visibility around major initiatives and campaigns companies may want to announce is not getting the same [return on investment], and the allure of Earth Day has caused some companies to greenwash, further devaluing it for other companies."

When launching a green promotional message other environmentally oriented days offer far more exposure due to a much less crowded marketing space. Earth Day may not be the best time to release news or launch an eco-campaign but it may be a good time for internal communications.

Fernandez says one way to cut through the clutter of Earth Day marketing mayhem is to provide research. "Research is a hot commodity for media to weave into their Earth Day stories," he says. "If companies are conducting sustainability research with broad appeal, they could still earn great media attention."

© 2012, Richard Matthews. All rights reserved.

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Earth Day "Green" Shopping

There are a plethora of green promotions going on this Earth Day. A very wide range of products can be found with some sort of green marketing angle. A good illustration of the specials, discounts and other promotions are summarized in following two online sites:

dealnews

As explained on this site, "major retailers and beloved brands now get in on the [Earth Day] act. That's not just good news for the environment, but for all of us as consumers, too. Freebies and sales abound, and we've gathered the best of the lot here." To go to the Dealnews site click here.

RetailMeNot

The RetailMeNot site contains lots of "green deals" for Earth Day.As part of a partnership with the Carbonfund.org, when you click on RetailMeNot's eco-friendly discounts page, they will plant up to 5,000 trees to help offset their carbon footprint. To go to RetailMeNot click here.

© 2012, Richard Matthews. All rights reserved.

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Wide Range of Earth Day Promotions

Many different businesses are using Earth Day to promote their products. They run the gamut from green to greenwashing. Here are three examples of products that are using Earth Day as a marketing vehicle. As reported by the Go Green Guy Lowe’s Home Improvement is holding an Earth Day sale on LED light bulbs.

New Zealand wineries are using Earth Day to promote their sustainably grown and made eco-friendly wines. This campaign comes from Crossings, a New Zealand wine that is part of Sustainable Winegrowing New Zealand,a group founded by growers from all the grape growing regions. Sustainable Winegrowing New Zealand was developed to provide a 'best practice' model of environmental practices in the vineyard and winery, guarantee better quality assurance from the vineyard through to the bottle, and address consumer concerns regarding products which are made taking care to respect the environment.

In honor of Earth Day, TurfMutt.com holding a contest and giveaway called ‘Green Up Your Yard.’ People can apply by sending a picture of their efforts to make your yard landscape more green and more water-wise. Send a jpeg or gif photo to turfmutt@opei.org by April 25th, 5 pm Pacific. The lucky winner gets a TurfMutt-branded Green Pack with eco-friendly school supplies inside, which could include a lunchbag, colored pencils, notepads, a water bottle and a seeded bookmark.

TurfMutt.com also provides resources for activities, ideas and tips on how to make your yards and green spaces healthy, strong and working hard to keep our air and water cleaner and home cooler. TurfMutt also provides educational materials and the curriculum on the @School page.

These are but three of thousands of promotional campaigns surrounding Earth Day. Products that are inconsistent with the environmental theme of Day are vulnerable to criticism. Some products being featured on Earth Day offer real benefits to people, the planet and profits, while others risk being dismissed as greenwashing.

2012, Richard Matthews. All rights reserved.

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One Stop Green's Earth Day Activities

One Stop Green is an e-commerce site that promotes sustainability and green living 365 days a year. The OneStopGreen.com website offers Green Living products, applications, tools and tips. On Earth Day they are offering special promotions all throughout the site.

According to a recent Press Release, One Stop Green's Earth Day promotional efforts include encouraging public participation through social media sites like Facebook. People who sign up for their newsletter will receive a free Earthmate CFL Lightbulb and be entered in One Stop Green's Rainwater Hog Give Away. The Rainwater Hog is an efficient, and visually discreet rainwater storage system it is valued at approximately $300 value. Hourly giveaways are also planned to honor Earth Day.

All year long One Stop Green sells products like solar flashlights, home energy efficiency kits, and energy efficient lighting options like CFL and LED products.

The website offers many useful tools for consumers such as the Create and Manage your Own Green Project, an Energy Savings Calculator, and an Incentives Bank to help keep consumers informed about all the latest information regarding federal and state tax incentives for energy-efficient products, services, and technologies.

OneStopGreen.com also features an “Ask an Expert” live chat help for users who have product questions.

© 2012, Richard Matthews. All rights reserved.

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Sears' Earth Day Activities

On the eve of the 42nd anniversary of Earth Day Sears Holding Corp.’s is offering some big discounts on its green products. Sears is doing a range of different things for Earth Day from recycling old cell phones and computers to offering great deals on articles like efficient ENERGY STAR-qualified appliances.

“Sears is one of the nation’s largest broadline retailers, and with more than 2,200 Sears and Kmart store locations, we are always looking for ways to reduce our environmental footprint,” said Paul Campbell, director of environmental sustainability. “We are excited to improve on this commitment and ultimately echo our tagline, Sustainable Solutions from Our Home to Yours.”

Earth Day is an opportunity for Sears to share what it has been doing for the environment over the past year. Sears is reducing its footprint and helping its customers to do the same.

Kmart stores will give you a gift card when you trade in small electronics this Earth Day weekend and you can earn a $5 Sears award card when you bring in your old batteries to any Sears Auto Center.

Sears is also hosting contests to encourage more responsible consumer behavior. Three people will win Sears gift cards ranging in value from $50 to $400 simply for bringing reusable bags into the store.

Sears was awarded the 2012 U.S. Environmental Protection Agency’s (EPA) ENERGY STAR program’s highest honor – the ENERGY STAR Corporate Commitment Award. In 2011 Sears recieved an Honorable Mention for the EPA's WasteWise Very Large Business Partner of the Year Award.

© 2012, Richard Matthews. All rights reserved.

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Best Western's Earth Day Activities

Best Western International has formed a year long partnership with the Earth Day Network. Best Western is joining Bridgestone in sponsoring the massive Earth Day event on the National Mall in Washington, D.C., on April 22. As the centerpiece of Earth Day in the US, the National Mall event will attract Hundreds of thousands of people.

“Because of their enormous size and influence in the industry, it’s an extremely important step,” said Kathleen Rogers, president of Earth Day Network.

Best Western properties support green initiatives in several ways, from having in-room recycle bins, low-flow shower heads, recycled paper, and linen re-use programs to geothermal and solar-powered hotels that actually sell power back to the grid.

“We are excited to partner with Earth Day Network as green efforts are a big part of the future of our industry and an increasing differentiator for our hotel guests,” said David Kong, president and CEO of Best Western International. “Having nearly 4,200 hotels worldwide, we realize that even small changes made at each property can have a lasting positive impact on the environment.”

Best Western was the first mid-scale hotel brand to partner with Energy Star® program to provide hotels with the resources and tools to help them capitalize on the benefits of reduced energy consumption.

Every Best Western hotel in North America is required to have a green program in place.

© 2012, Richard Matthews. All rights reserved.

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Bridgestone's Earth Day Activities

Bridgestone Americas Tire Operations (BATO) is sponsoring the massive Earth Day event on the National Mall in Washington, D.C., on April 22. As the centerpiece of Earth Day in the US, the National Mall event will attract Hundreds of thousands of people to the festivities on April 22.

“By setting clear environmental impact goals for the company and its products, Bridgestone is setting an example for the tire industry," said Kathleen Rogers, president of Earth Day Network.

In honor of Earth Day 2012, BATO will be announcing a unique program aimed at improving the environmental performance of the tire industry. Bridgestone Corporation’s environmental initiatives focus not only on natural resource conservation through operational improvements and product design but also environmental education and research. Bridgestone has established a global goal of 35 percent reduction in CO2 emissions from the company's total operations – raw material and component procurement, manufacturing and logistics – and also its products' "after-use."

The company is also pursuing a challenging goal to improve tire rolling efficiency by 25 percent, resulting in less fuel use and CO2 emissions from driving, while also extending the life of its tires. The program to be announced on Earth Day will compliment the company’s existing activities while taking the company’s commitments to sustainability even further.

“Bridgestone has a long-standing commitment to the environment and to conservation. From award-winning wildlife habitats at our plants to Ecopia, our innovative line of tires that significantly increase fuel economy and reduce carbon emissions, Bridgestone doesn’t just talk about being ‘green,’ we let our actions speak for us,” said Gary Garfield, CEO and President of Bridgestone Americas, Inc. “It’s in that spirit that we’re proud to be a co-presenting sponsor of this year’s Earth Day on the National Mall, and during those festivities to be launching a ground-breaking industry initiative that will set a new standard for environmental stewardship in the tire business.”

© 2012, Richard Matthews. All rights reserved.

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Earth Day Business Resources

Mobilize The Earth Video

Earth Day Everyday April 22, 2012 (Video)

What Businesses are Doing for Earth Day 2012

As reviewed in a Green Biz article titled How Corporations are Celebrating Earth Day 2012, the business community is getting involved in this high holy day of sustainability. Most sustainability executives interviewed see Earth Day as an opportunity to connect and engage with their employees. Companies are encouraging their employees to get involved in environmental activities like cleanups and other volunteer efforts.

Executives also sponsor lobby events where employees can learn about the local green groups and environmental issues. Microsoft is putting a Fisker Karma and other electric cars on display for their employees.

Many companies have programs that enable their employees to recycle. These programs include everything from batteries to computers. Sprint held a recycling fair with more than 50 eco-friendly exhibitors for its 2,000 + employees. Sodexo uses Earth Day to promote its Rural Recycling Program which collects e-waste for recycling to fund grants for disabled farmers.

Earth Day is also a time for the business community to share their sustainability accomplishments.

The actions that take place on Earth Day and carry throughout the year offer real benefits to the planet.

As revealed by a 2011 study, Donald Trump gets more media coverage than climate change. Although greenwashing is a legitimate concern, the huge volume of media attention generated by Earth Day contributes to the growth of sustainability.

© 2012, Richard Matthews. All rights reserved.

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Earth Day 2012 and Business

Earth Day is about sharing an awareness that results in lasting change and nowhere is this more important than in the business community. Everyone needs to be involved and invested to enact the scope of the changes required. But as a leading contributor of climate change causing emissions business has a unique responsibility. As part of efforts to raise awareness businesses are reaching out to employees, customers and their supply chains.

Changes in the way we do business are key to planetary health. We all have the responsibility to engage people in our personal and professional circles. Most importantly we need to lead by example. For businesses this means engaging sustainability and adopting best practices.

The business community is at the forefront of the sustainability revolution. One of the notable Earth Day activities for business involves partnerships between the Earth Day Network and some major corporations. Two examples of close collaboration with the Earth Day Network come from Bridgestone Americas Tire Operations, LLC (BATO) and Best Western International.

Earth Day is indeed a marketing bonanza, but it is more than just one day of smoke and mirrors. Earth Day is an opportunity to share sustainability initiatives, kick off environmental activities and highlight employee engagement programs that last throughout the year.

© 2012, Richard Matthews. All rights reserved.

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Earth Day Marketing Mayhem
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One Stop Green's Earth Day Activities
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