Showing posts with label new business models. Show all posts
Showing posts with label new business models. Show all posts

The Cycle of Climate Change Acceptance

Like all major socio-economic revolutions the acceptance of climate change takes time. Although reluctance to fully engage the battle against climate change may seem painfully slow, it is consistent with the theoretical stages in what is known as the cycle of acceptance.

The popular attitude towards climate change, must go through various stages before the bitter truth can be inculcated into the public psyche.

Organizations and individuals who are confronted with facts about global warming have been thrown into a cycle of acceptance. The stages in the process of acceptance are part of a well known process first introduced by Elisabeth Kübler-Ross in her 1969 book, On Death and Dying. The Kübler-Ross Model is commonly known as The Five Stages of Grief, it is also referred to as the Cycle of Acceptance. In essence it involves 5 steps:

1. Denial
2. Anger
3. Depression
4. Bargaining
5. Acceptance

Denial, although a waste of valuable time, is the first step on the road to acceptance. Over the last couple of years we have seen a lot of denial and anger surrounding the issue of climate change, but there are indications that we may be moving towards acceptance.

People are at different stages when it comes to climate change. While some are still stuck in the denial phase, there are others who feel hopeless and depressed due to the slow acceptance of climate change in North America. While many polls indicate that American support for climate change declined in 2009 and 2010 there may be a positive trend beginning to develop in 2011.

Popular support for the issue of combating global warming has languished over the last couple of years, however, according to a May 2011 Yale Survey titled Public Support for Climate and Energy Policies, an increasing number of Americans now believe that tackling climate change should be a national priority.

We are currently experiencing an upswing in a cycle that will entrench environmental issues into the popular psyche.

The Pembina Institute provides policy research leadership and education on climate change and energy issues. Clare Demerse, acting director for climate change at the Pembina Institute’s Ottawa offices, believes it’s only a matter of time before we are all talking about global warming.

“All issues go through a cycle where they are at top and then fall off and that’s where we are now. It will be back up there again.”

However, the amount of time it takes a person or an organization to complete the cycle of acceptance is critical. The longer they take to come to the stage of acceptance, the less likely they are to ever fully complete the cycle, and the less likely they are to make the difficult decisions to deal with the problem wisely.

© 2011, Richard Matthews. All rights reserved.

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TerraCycle Reach a Major Milestone in Non-Recyclable Waste Diversion

TerraCycle is a winning combination of environmentalism and free enterprise. The company has succeeded in diverting one million non-recyclable packages from landfills. TerraCycle is a company with a mission to "Eliminate the Idea of Waste®" by creating sustainable collection systems and end of life solutions for non-recyclable packaging and products.

TerraCycle created a free nationwide collection program in Canada that enabless consumers to raise money for their schools and communities by collecting material like drink pouches, cookie wrappers, yogurt pots, sandwich bags and candy wrappers. For every piece of waste collected, they donate 2 cents to a school or charity of choice.

TerraCycle was founded in the US by Toronto native Tom Szaky. After winning countless business plan contests, Tom dropped out of Princeton to pursue his dream of founding the world’s most environmentally friendly company. Seven years later, TerraCycle’s eco-friendly products have received a myriad of social and environmental accolades and are sold at major retailers like The Home Depot, Wal*Mart and Whole Foods Markets.

TerraCycle’s business plan and products made from waste received a Zerofootprint Seal of Approval, won The Home Depot’s Environmental Stewardship Award twice and recently won the 2007 Social Venture Network Innovation Award. Kool Aid has also offered their support for TerraCycle’s Drink Pouch Brigades and encourages recycling and upcycling of drink pouches.

As indicated in a recent company press release, the Canadian recycling brigade has reached a major milestone. On June 3rd 2011, the company reported that they had succeeded in diverting one million drink pouches. The ubiquitous drink pouches cannot be recycled through traditional programs. In the process of collecting these waste materials, TerraCycle has contributed over $20,000 to schools and non-profits.

Over 2,700 schools, non-profits and community groups have joined together across Canada to help collect the one million pieces of waste. Students, teachers and community members from communities across Canada are working together to help TerraCycle give new life to waste.

“It gives the students a chance to participate and see results for their actions. We can collect waste and get paid for it,” says Sandra Ross, parent volunteer at William S. Patterson P.S. in Clandeboye, Manitoba.

The collected material will be repurposed into a variety of environmentally responsible products ranging from pencil cases and tote bags to storage containers and park benches. Thier eco-friendly consumer products should be in stores within the next 6 to 12 months.

To mark the milestone of one million pouches collected, TerraCycle held an assembly and unveiled a special recycled prize at Dixon Grove Public School, in Toronto. The school is one of the country’s top collectors and a shining example of environmental commitment.

Their non-recylcable waste program not only diverts packaging from landfills, it engages students and adults in a fun, hands-on activity to encourage them to be more concerned about resource conservation and recycling.

TerraCycle has an innovative business model that should cause entrepreneurs and established businesses to stand up and take notice.

For more information go to the TerraCycle site.

© 2011, Richard Matthews. All rights reserved.

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Toyota and Tesla Making Electric Sedan

Toyota, the world's largest automotive company is teaming up with Tesla Motors to manufacture a fully electric Sedan. The Tesla Model S sedan in scheduled to launch in 2012.

The Model S is a high performance electric sedan that will compete with cars like the BMW 5-series. The 4 door, 7 seat sedan is powered by an electric 70 kW battery, it accelerates from 0-60 in 5.6 seconds, has a top speed of 120 mph, and a range of 300 miles. Batteries can be quick-charged in 45 minutes. Two additional rear-facing seats in the cargo area give the car its seven seat capacity.

The Model S has a high-tech cockpit with two LCD screens, including a touchscreen panel in the center console. Prototypes of the Model S have sophisticated on-board computer systems with peripheral hardware. Their 17” touch-screen control panel includes HD radio integration, quick GPS navigation, streaming audio and other Internet and cloud-based data and information.

Tesla Motors reported a net loss of $38.5 million in the second quarter of 2010, compared with a loss of $10.8 million in the second quarter of 2009. The company said revenue climbed 5 percent from a year ago, to $28.4 million. Losses were attributed to higher research and development costs associated with the engineering of the Model S.

Tesla went public to raise funds with its IPO in late June. Tesla's IPO raised more than $200 million. The company has said it does not expect to be profitable before mid 2012, when its Model S sedan is slated to reach production. Tesla expects to build about 20,000 units a year when full production is reached after 2012.

The collaboration between Toyota and Tesla is the type of partnership that is driving the greener vehicle market and benefiting all parties. Toyota will benefit from the buzz around Tesla, and this will help the Japanese carmaker to recapture some of the credibility that it lost during its recent wave of recalls. Tesla will benefit from Toyota's $50 million investment and from Toyota's engineering and production systems. The public will benefit from a high performance sedan that has zero emissions.
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Sustainability is a Catalyst for Innovation

The companies participating in Sustainable Brands 2010 are functioning models of the evolving relationship between sustainability and innovation.

A 2008 report titled “A New Mindset for Corporate Sustainability" was co-sponsored by BT and Cisco, and was written by six academic experts from the United States, China, United Kingdom, Singapore and Spain. According to the report, sustainable innovation is creating new business models, opening up new markets, and providing a competitive advantage. Sustainable innovation is also improving profitability.

This report is more than a theoretical summary or academic exercise, it includes case studies that demonstrate how companies are employing innovative sustainable practices to better the environment and their bottom line.

Organisations that wish to grow profitably in the future must focus their efforts to benefit shareholders, society and the environment simultaneously. Concentrating on any one of these areas at the expense of the other two may compromise a business's long-term success. A focus on sustainability provides the best means to implement this triple-pronged strategy simultaneously, enabling organisations to innovate, differentiate themselves and succeed."

Although sustainable practices were once dismissed for being too costly, as evidenced by Sustainable Brands 2010, more and more companies are coming to the realization that sustainable innovations are a gateway to growth.

Sustainability affords new opportunities for innovation and for profit.
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