Event - Yosemite (Best Practices) Sustainability Conference

The first Yosemite Sustainability Conference will take place on December 8 - 11, at the Curry Village Pavilion, Curry Village, Yosemite, in Yosemite National Park. The conference is a three-day learning and networking forum dedicated to helping businesses, government agencies, and non-profit organizations transition to economic, environmental, and social sustainability.

The conference will provide information about best practices related to environmental issues such as climate change, greenhouse gas reduction, water management, energy management, waste stream reduction and transportation fuels. Attendees will learn about implementable solutions, tools, resources, from experts in the fields of water, energy, waste management and air resources.

The conference will provide information and demonstrations of existing Yosemite sustainable systems and processes. Attendees will also have the opportunity to interact with industry professionals and hear from experts on some of the world's most intriguing environmental concerns and sustainability practices, as well as emerging technologies to deal with these concerns.

This hands on conference is focused on providing implementable solutions when you leave. It will connect people looking for solutions to those who have the answers. 

This conference supports Yosemite’s 2020 Strategic Vision, which urges that “…we carry out our mission and core values, and is a call to action for every person that comes in contact with Yosemite National Park to model sustainability.” This message will reach more than 4,000,000 Park visitors each year.

Among the keynote speakers is Tim Carey, senior director for sustainability and recycling at PepsiCo. Other keynote speakers include:

Don Neubacher, Yosemite National Park superintendent
Debbie Freidel,director of sustainability for Delaware North
Dan Jensen, president of Delaware North at Yosemite
Ann Krcik, director, brand communication & outdoor exploration, The North Face

Who Should Attend

The Yosemite Sustainability Conference is designed for individuals who manage sustainability as part of their job or have an interest in sustainable practices. Anyone from government agencies, public land management agencies, private business, tribes, and those wishing to learn better sustainable and environmentally friendly practices will benefit from attending this conference.

The conference is a joint presentation of Yosemite Gateway Partners (YGP) and Yosemite National Park (NPS).

About YGP

Yosemite Gateway Partners is a non-profit organization made up of individuals from surrounding communities that have a vested interest in Yosemite National Park. YGP has been working with the National Park Service (NPS) since 2006 and has been involved with the park on many important issues. This year, YGP would like to give back to the park and local communities by hosting the first ever Yosemite Sustainability Conference in Yosemite Valley.

YGP is a partnership of government agencies, non-profit organizations, individuals and businesses that acknowledge the interdependence of Yosemite National Park and the surrounding communities, and collaborate on and address issues of regional importance to create sustainable cultural, natural and economic prosperity.This is an open membership organization, and there are no fees or dues.

The event cost is $395 (includes meals). Discounted lodging rates are available.

To register click here, for registration or for more information, visit yosemitegatewaypartners.org/, or call (209) 962-7990.

Event - Wind Turbine Blade Manufacture 2014

This event will take place on December 1 - 3, 2014, at the Maritim Hotel, Düsseldorf, Germany. This International conference on MW wind blades will look at design factors, composites manufacturing and performance. The 5th AMI international conference on Wind Turbine Blade Manufacture is organized by Applied Market Information Ltd. (AMI). It will start with an evening Welcome Cocktail Reception and exhibition on 1st December followed by a 2-day technical programme (see the bottom of the page).

The wind energy markets are growing worldwide and this conference highlights the latest developments in windmill rotors for maximum energy generation and reliability. The industry is well-established from the pioneer plants in Denmark to the current massive offshore wind turbines that can each power a small town. Research on existing turbines is leading to improvements in design and materials to keep weight and costs down and maximise power output. Blade makers lead the speaker line up for this year's conference.

Wind Turbine Blade Manufacture 2014 brings together energy companies, wind turbine producers, blade manufacturers, design engineers, composites manufacturing experts, researchers, developers, materials and equipment suppliers, to discuss the technology and economics of producing reliable year-round wind energy, focusing on the key component, the rotor.

For details of registering to attend the conference and to get more information please contact Rocio Martinez. Email: rmm@amiplastics.com Tel: +44 117 314 8111

To access the programme click here.
To register click here.

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Event - Establishing a Green Agenda: EIC Annual Conference

This event will take place on December 2, 2014 in London, UK.

This one day conference aims to bring together cross party political leaders, influential industry clients, environmental experts and the extensive supply chain that serves the industry – to keep environmental issues central to the on-going political debate so that they form a key part of all main parties’ general election manifestos.

Hear from the three main political parties about their environmental agendas, likely manifesto pledges and environmental policy drivers ahead of the general election. Join in the debate about the environmental and political lessons learned from four years of coalition.

Why Attend

-Hear why the environment remains important to voters ahead of the election and learn what the environmental industry can do to elevate the status of environmental issues to voters
- Discuss key requirements for an industrial strategy to support the environmental sector
- Learn about the evolving role of the Climate Change Committee and hear what the committee will be seeking from the next government to help drive its role
- Contribute to how the government of the future should work to boost the green economy
- Hear case studies from around the world for creating smart green cities of the future
- Network with Environmental Industries Commission members, their partners and supply chain

Speakers

  • Mark Watts Chief Executive C40
  • Maria Eagle MP Shadow Environment Secretary
  • Louise Ellison Head of Sustainability Hammerson
  • Lord de Mauley TD Parliamentary Under Secretary of State for natural environment and science Defra
  • John Cridland CBE Director General CBI
  • Linda Fletcher Legal Director Pinsent Masons

Who Should Attend
  • Engineering and environment consultants
  • Business development directors
  • Environmental/low carbon specialists
  • Designers and specifiers
  • Cost managers
  • Graduates and trainee
  • Contractors and subcontractors
  • Business development directors
  • Environmental specialists
  • Law firms
  • Technology firms
  • Environmental technology providers
  • Material and building product manufacturers and suppliers
  • Low carbon specialists
  • Public and private sector infrastructure owner/operators
  • Property and asset managers
  • Finance directors
  • Property developers
  • Business development directors
  • Community specialists
  • Academics

For more information and to register click here

Event - Water Expo China 2014 & China International Water Business Summit

These events will take place on December 1 - 3, 2014 at the China National Convention Center, No. 7, Tianchen East Road, Chaoyang District, Beijing, China.

The first Water Expo in China and The 9th China International Water Business Summit is the water industry’s most important and comprehensive platform for capturing business opportunities arising from China’s rapidly growing market.

The water business exhibition in will offer unique value to companies, associations and other industry players connected with Water. Participants will have access to  unparalleled networking opportunities featuring 500 exhibitors and companies from 25 countries as well as foreign embassies, chambers of commerce, industry associations experts and consultants, construction companies and water project contacts, as well as downstream industry matches.


Attend an efficient one-stop sourcing platform for the water industry where you will find

• Water Resources, Water Ecology and Environment
• Water Business
• Water Conservancy
• Water Industry Equipment
• Water Information, Automation and Apparatus
• Membrane and Water Purification
• Flood Prevention and Drought Resistance

The 9th China International Water Business Summit Topic: China's deep reform on enhancing water ecology. Symposium Programme

• The 3rd Water Quality Monitoring Technology and Management Conference
• Sludge Industrial Development and Technology Forum
• Membrane Technology Conference
• Hydraulic Engineering Technology and Equipment Forum
• China Water Industry Automation and Informatisation Forum
• The 5th International Water Business Match-making Forum

Aqua Star Yearly Awards 2014

• The Flagship Water Enterprise 2014
• The Professional Water Brand 2014
• The Most Growing Water Enterprise 2014
• The Best Consulting Service Enterprise 2014
• The Water Ecology Technology Innovation Enterprise 2014

Click here for more information.

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Video - The Story of Waste

Video - The Story of Waste


The story of waste is about more than purposeless resource depletion, it is a sad tale of environmental destruction and a tragic saga of famine and starvation. There are over eight hundred million hungry people in the world today and two and a half million children die each year from malnutrition. A total of sixteen percent of climate change causing methane emissions in landfills emanate from food waste.

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Patagonia Leading the Way with its Black Friday Promotions

Patagonia is a sustainability leader in every way including Black Friday promotions. Rather than just trying to move product, Patagonia is finding creative ways to allow others to have access to their gear. This not only benefits the environment by keeping their products out of landfills, it benefits people.

In 2013, Patagonia's Black Friday promotion asked its customers to give away the gear they no longer wear. This year their Black Friday promotion are allowing customers to trade-in their Patagonia apparel. Through a promotion called "Worn Wear Swaps," customers can swap their used gear for another item at eight US locations. Patagonia is also part of Yerdle, a sharing economy app that allows customers to trade in their apparel for Yerdle credits. As explained on Yerdle's Facebook page, "either love what you own, or pass it along to someone who will." Patagonia has also invested in Yerdle through its 20 Million and Change internal venture fund.

This is value driven marketing at its best. It not only bucks the trend of bottom basement pricing, it espouses a message which does not feed into rampant consumers.

This initiative, like so many Patagonia promotions, speak to values that are at the core of the company's business ethics. Kudos to Patagonia for once again showing the retail world how its done.

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Twitter Buying Trends: Black Friday and Cyber Monday

Holiday shopping is increasingly being influenced by social media platforms like Twitter, this is particularly true of Black Friday and Cyber Monday. As indicated in a 2013 poll, those who use Twitter spend more and use the portal as a strategy resource that informs their buying decisions.

According to a DB5 survey of 1,000 US adults 7 out of 10 of our users will rely on Twitter to enhance their Black Friday and Cyber Monday experiences. A total of 85 percent of Twitter users shop on Black Friday and 81 percent shop on Cyber Monday. Unsurprisingly, Twitter uses are bigger online shoppers than non-Twitter users. While 54 percent of all adults plan to shop on both Black Friday and Cyber Monday days, that number jumps to 68 percent among Twitter users.

Twitter users not only buy online, they are well informed and they do their research. Sixty percent of users say that Twitter plays an important role in their Black Friday and Cyber Monday shopping. One survey respondent shared, "Twitter is invaluable for planning my strategic attack: for [finding out] about deals, where friends were shopping and whether the lines were too long."

Twitter users craft a shopping strategy ahead of other shoppers. Eighty percent of Twitter users start to plan for Black Friday at least one week in advance this is eleven points higher than the percentage of preparation exhibited by average shoppers which is 69 percent. For Cyber Monday, 72 percent of Twitter shoppers plan at least a week in advance.

Fifty-six percent say Twitter is one of the first places they go to research products. These shoppers also expect to hear about products and special promotions from brands. In fact, 78 percent say if they saw a Tweet for a sale at a nearby retailer they’d visit the store on Black Friday.

Eighty two percent of Twitter users cite cost saving as the reason they use the platform for shopping on Black Friday. Even more importantly Twitter is perceived as an enjoyable social experience. Fifty-nine percent of Twitter users say they shop Black Friday to "have fun" and 39 percent say it’s a tradition with loved ones.

Seventy percent of Twitter users say they wait in Black Friday lines at stores compared to 61 percent of all Black Friday shoppers.

Eighty percent of Twitter users indicated that they want to save money on Cyber Monday but they also value the ease and convenience of shopping online. The survey revealed that 57 percent of Twitter users appreciate avoiding the crowds and not leaving the comfort of the house or office on Cyber Monday.

Thirty eight percent of Twitter users get online at midnight on #CyberMonday while thirtyfour percent shop between midnight and 6 am to access popular products and special promotions.

Smartphones are a critical tool in Twitter users shopping arsenal. Eighty-seven percent of of Twitter users say they will rely on their smartphones during Black Friday. That is 21 points more than non-twitter users (66 percent). The phones of Twitter users continue to be used as a mobile strategy device. Twenty-two percent of Twitter users continue to check their phones while in line on Black Friday and fifty-four percent stay in touch with family and friends who are shopping, fifty-seven percent. Fifty-seven percent use their phones to find out about different sales and forty-nine percent check prices. Forty one percent use their phones to make purchases while only 22 percent of non-twitter users do so.

Twitter users spend more than other shoppers on both Black Friday and Cyber Monday. Only a third of Twitter users strictly stick to their shopping lists on both days. Twitter users spend 19 percent more than the average Black Friday shopper and 14 percent more than Cyber Monday shoppers. For people who shop on both days the The average spend for Twitter users was $700 more than non-Twitter users.

The top items purchased online are electronics and clothes. They visit an average of 4.6 stores on Black Friday. They also share what they score on Twitter: 18 percent tweet photos of purchases and 23 percent tweet about great deals they got.

For real time insight into the marketing and purchasing mayhem on Twitter follow the hashtags #BlackFriday and #CyberMonday

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Rethinking Overconsumption and Reflexive Consumerism

We buy far more than we need, this is not just about wasted affluence this is about moral turpitude and civilization ending environmental destruction.

We need to understand that everything we buy has an environmental cost. This footprint includes the energy and resources used to manufacture it and the emissions associated with shipping. We live in a throwaway culture where most of what we buy ends up in the trash. However, when we dispose of something, we are adding yet another insult to the Earth. Our garbage gets transported to landfills where it contaminates the soil, leeches into the water table and generates more climate change causing greenhouse gas emissions.

If we look at what we buy and where it ultimately ends up we are forced to acknowledge that our current trajectory is not only unsustainable it is insane. In the context of global poverty and famine, the waste generated at Thanksgiving and throughout the year is unconscionable.

This is about far more than being irresponsible, our reckless indulgence jeopardizes our children's futures. Our levels of consumption far exceed the carrying capacity of the Earth. Unless we change our patterns of consumption and the underlying culture of consumerism, we will fall over a precipice from which we may not be able to recover.

Research bears out what we already know-- we have far more than we need. A 2012 UCLA study of 32 middle-class families in Los Angeles found that 75 percent of garages contained between 300 to 650 boxes. These garages were so full that there was no room to park the car. Garages are just the tip of the iceberg, the average house has 438 books and magazines, 139 toys and 39 pairs of shoes.

We need to rethink the marketing frenzy that causes us to reflexively consume. We should question the messages that purport to tell us what we need. We need to stop and think rather than buy into the collective hysteria of rampant consumerism. Independent of what marketers tell us, the question that we need to ask before we make any purchase is, "do we really need it?" In most instances the answer is no, we really don't.

Environmental Gratitude can Change the World

On this Thanksgiving as we stare into an uncertain future, full of perils and opportunities, may we cultivate the kind of gratitude that encourages us to act on behalf of the planet and  its inhabitants. 
____________________

Environmental gratitude is an approach that can help to inspire ecological action. We need a new way of communicating the urgency of environmental action because it is becoming increasingly apparent that standard fact-based approaches are not getting through.

Environmental gratitude encompasses an approach that engenders a full compliment of sentiments required to augur change. As reported in Psychology Today, gratitude is a complex feeling that is capable of expanding our awareness and relating us to the wider world.

The importance of gratitude to the ecological movement is reviewed in great depth in a 2011 paper by Reed Elizabeth Loder, titled “Gratitude and the Environment: Toward Individual and Collective Virtue.” Professor Loder is an accomplished ethicist who teaches at Vermont Law School.

Defining gratitude


Loder’s paper systematically explores environmental gratitude, which she defines as:

“[A] finely tuned propensity to notice and feel grateful for one’s surroundings on a regular basis, which generates pervasive attitudes of concern for planetary welfare and commitment to contribute ecological benefits to the extent of one’s ability.”

Loder’s thesis is that individuals can cultivate environmental gratitude, which can help inform and& motivate& people to act.

She points out that the prevailing Western notion of gratitude is often characterized by a response to benefits bestowed by a benefactor. By contrast, a person who experiences “unattached” or “free-floating gratitude” is not beholden to particular benefactors and never runs out of motivation or ways to give back.
Environmental gratitude is more diffuse than most traditional forms of gratitude; it does not require mutual intentionality. A person may feel personally blessed by the very existence of the natural world. She may also feel graced by species connection and participation in larger nature.
“Environmental gratitude is a rich and complex moral response. It can evolve from fleeting feelings into a sustaining personal and public virtue…At its most varied and familiar best, environmental gratitude permeates overall attitudes and dispositions and commits environmentally grateful people to creative thinking about environmental problems. In its most diffuse forms, environmental gratitude percolates into character and becomes a way of seeing and responding.”

Psychological attributes of environmental gratitude


Environmental gratitude is intimately connected to reflection and wisdom. One of the most prescient attributes associated with environmental gratitude is receptivity to the facts.
“Knowledge acquisition which is pragmatic in the environmentally virtuous person who is motivated to work on solutions, and habituated to assess and revise personal attitudes and conduct in keeping with progressing understanding.”
In addition to a fact-based appreciation of the world people who experience environmental gratitude are morally concerned and intrinsically motivated to act responsibly. Such individuals deeply mourn ecological destruction and actively strive to preserve nature’s diversity.
“She is disposed to experience environmental losses and suffer shame for human inflicted damage. She is likely to feel personal guilt for deviations in personal habits, like laziness about consumptive temptations. She is resolved to correct faults and work toward more widespread improvements at the community, societal, and even global levels when her capacities permit.”
Hope is a crucial psychological element that is conducive to environmental action. Environmental gratitude lends itself to a hopeful disposition as well as sensitivities that capably engage the wider world.
“She is hopeful about the legacy of current humans while avoiding complacency about success. She recognizes the constraints of culture and individual capacity. She finds ways to establish environmental priorities while remaining open to other meaningful projects. She recognizes that environmental evangelism can alienate others and be counter-productive. She persuades with sensitivity and engages in self-reflection after open dialogue.”
Environmental gratitude also relates to other important attitudes like humility, caring, courage, and wisdom, all of which are necessary for bringing about the kind of changes we need to see.
Environmental ethics challenge the anthropocentric view that nature exists for human purposes, and resists the idea that environmental value must be measured in human terms. This view sees nature has having intrinsic value apart from its usefulness to people. It is a refutation of human superiority and centrality.

Social Factors


Loder argues that ecological action does not depend on widespread agreement. We should attribute value to environmental activism even though we lack consensus. Notorious ethical lapses like slavery and genocide clearly illustrate how prevailing morality can be profoundly flawed.
Philosophy considers gratitude to be an emotion that influences moral deliberation and action. Gratitude is pervasive in religion, law, literature, psychology, sociology and biology; it is time to make it a driving force in the way we relate to each other and the Earth.
“Environmental gratitude can also infuse social institutions and influence collective aspirations and values. It can influence the attunement and collective guidance that law provides.”

Environmental Laws


Loder advocates that explicit pronouncements of gratitude should be inserted into the growing battery of national and international laws and treaties on ecological services. Laws infused with environmental gratitude would recognize and protect nature’s intangible attributes.
Loder believes that laws should acknowledge debts to the environment based on gratitude. The idea is to shift the recognition from natural qualities which are there for human benefit to acknowledge our indebtedness to the natural world. According to Loder, environmental laws can convert abstract duties into emotional involvement that can promote a sense of personal responsibility.
“Existing and new law could directly acknowledge human thanks and debts for the varied bounties of the natural world, justifying concomitant legal responsibilities of human beneficiaries. In the evolving law of ecological services, expressing gratitude could heighten public awareness of environmental values and moral responsibilities…they could remind us of our ecological dependency and encourage our respect, inching us toward appreciation of inherent environmental value.”
The law can also serve an important educative function. These laws should afford legal protections that are much more broadly based than than economics which reduce the environment to commodities.

The Economics of Ecology


Economic approaches to environmental stewardship are problematic. Loder argues that we need to go beyond our current conceptions of commerce.
Longstanding individual and institutional attitudes about the earth as a commodity has taken a toll on collective environmental character….Expressions of public gratitude could surpass ecological economics as the predominant basis for protection.”
When people receive payment for conservation, it leads to demands for compensation that tend to exceed the available financial resources. This approach can also erode laudable human attributes like generosity.

Paying owners for ecological restraint raises psychological concerns. Psychologists often refer to a phenomenon known as the “over-justification effect,” which hypothesizes that inducing a person to engage in an activity for an extrinsic goal undermines that person’s intrinsic interests. To be successful in inducing the scope of required changes, we must develop an internal ecological sensibility, not one driven solely by external factors.

Further, it is logistically difficult if not impossible to adequately enforce environmental law. While laws and enforcement will always be necessary, a more effective approach involves encouraging people to inculcate an ecological ethic which internalizes their moral obligations to the Earth.
“An emotion like gratitude seems quaint and impotent because we are so accustomed to treating our surroundings as available to us and endlessly bountiful. Expressing reasons to be grateful for natural services could at least disrupt complacency and remind us to notice the fruits of our surroundings as a first step toward accepting responsibility for their continued existence.”

Nature as teacher


Gratitude for nature as a teacher is a pervasive idea in many traditions. Gratitude can make us more receptive, which can help us to correct tendencies to see ourselves as either separate from or dominant over the natural world. Even when nature appears to turn against us, environmental gratitude can help us to understand that these forces that harm human interests (e.g. extreme weather) are actually opportunities to grow our awareness.

In addition to being a source of erudition, contemporary eco-psychologists attribute therapeutic value to the natural world. They have noted that the healing role of nature commonly stimulates feelings of gratitude. The natural world inspires a wide range of cultural expressions of gratitude.

Dating back to the early cave drawings of human prehistory, nature has been a perennial form of expression. The environment can also be a cultural unifier that reveals a common humanity and calls us to acknowledge the inseparability of the human and non-human worlds.
“From concrete sustenance to abstract spiritualism, the ultimate subject of environmental gratitude is gratitude for everything, for all there is. How a person treats her surroundings depends on whether she sees them as instrumentally useful or pleasing, or worthy in their own right.”
Most can understand how we depend on natural resources like water for our very survival. The key is to extend that understanding to include things like wetlands, marshes, oceans and forests. As our appreciation of biodiversity widens, we begin to grasp our interrelatedness. This is ethically transforming and can auger action on a planetary scale.

Impediments to implementation


Loder identifies 7 factors which inhibit the cultivation of environmental gratitude.
  1. Vice: Environmental virtues are difficult to cultivate and sustain because humans have so many interests in exploiting the natural world.
  2. Anthropocentrism: Hubris about the centrality and privileges of humanity leads to disrespect and mistreatment or neglect of the natural world.
  3. Self-Interest: When people feel entitled to environmental resources, they fail to experience thankfulness
  4. Ignorance: Gratitude too often fails to surface because of ignorance, both innocent and willful.
  5. Injustices: Uneven distribution of environmental benefits is a form of structural injustice. On the level of nations, it is similarly unjust for developed countries, or rapidly developing countries with very high carbon emissions, to refuse extra burdens in international environmental agreements on matters like climate change.
  6. Upbringing: Birth to parents who have inculcated positive values is good fortune. Upbringing surely gives the morally fortunate a head-start, but it also gives the unlucky something to overcome.
  7. Organizational Structures: Environmental decision-making occurs in organized groups. Organizations like governments, corporations, are commonly averse to environmental gratitude.

Conclusion


The shortsighted pursuit of profit has led humans to ravage worldwide resources. Environmental gratitude may enable us to counteract this nihilistic tendency and expedite ecological action.

Source: Global Warming is Real

Thanksgiving is a Time to Deepen our Commitments to the Natural World

Thanksgiving is the perfect time to deepen commitments to greener living and more sustainable business practices. Thanksgiving is all about being grateful for everything we have, and it is only natural that we should show our appreciation for the environment by learning to be better stewards of the earth.

Thanksgiving traces its origin from a 1621 Pilgrim harvest feast to celebrate a successful growing season and survival after an extremely difficult first winter in the New World. At that harvest feast these Pilgrims from England ate with the Wampanoag Indians in a spirit of friendship and camaraderie. The Pilgrims owed their survival to the goodwill of the Indians, who had taught them how to survive by living in harmony with the land. It is time to revive that long forgotten lesson and address the daunting environmental challenges we face today.

The threat from climate change is real, however, so are the opportunities to address it. This Thanksgiving, we should all be doing our part and give thanks to the people and businesses that show their support for the environment and act to make this world a greener place.

Online Shopping is Greener than In-Store Shopping

There is much debate about whether shopping online is truly greener than in-store shopping, anecdotal evidence aside, the research suggests that it is the greener option. Each year online buying has been growing steadily and the data suggests that this reduces the carbon footprint of the annual buying frenzy.

However, there are some important caveats. Determining whether it is better to buy online or go to a retail outlet depends on a number of variables including the delivery company that will transport your purchases. By and large, the faster it is shipped the bigger the footprint and the further your purchases travel the larger the footprint.

According to an MIT Center for Transportation & Logistics study, online shoppers have a carbon footprint almost two times smaller than traditional shoppers, who make multiple visits to a store to evaluate, purchase and return items.

A Heriot Watt, Green Logistics study (pdf) corroborates the MIT research. It also indicates that online shopping offers benefits over shopping at brick and mortar stores.

The notion that having purchases delivered is better for the environment than driving to the store is also born out in other research. A 2013 University of Washington study found that using a grocery delivery service can cut carbon dioxide emissions by at least half compared to individual household trips to the store. If companies deliver based on routes that cluster customers together, they can reduce CO2 emissions by 80 to 90 percent compared to customers driving themselves.

The environmental merits of shopping online particularly apply to those that live in an area with limited or no public transportation, have to drive at least five miles each way to go shopping, or own an inefficient car.

There is less environmental benefit to shopping online if you walk, bike or take public transportation to get to stores. There is also less environmental benefit to shopping online if you have a zero emission car and consolidate shopping trips with other errands and activities.

Online shopping may also cause people to buy less, which is the most environmentally responsible strategy to reduce emissions. Research evidence suggests that online shoppers buy less as they are less prone to impulse buys than in-store shoppers. A 2013 survey found that shoppers are actually less likely to make sudden impulse purchases when they shop online compared to traditional in-store shopping.

Despite the benefits of online shopping there is a downside. It generates two and a half times more packaging than goods bought in a store.

Happy Thanksgiving from the Green Market Oracle

Today is Thanksgiving in the United States and people across the nation are celebrating by coming together to give thanks. Traditionally Thanksgiving is the holiday long weekend when people get together to celebrate the bounty of the fall harvest. The Thanksgiving tradition takes us back to the early days when European settlers were first making North America home. They were welcomed by Native peoples who showed them how to live in harmony with the Earth.

We need to cultivate the spirit of thankfulness that helps us to rekindle a harmonious relationship to nature. Gratitude of this kind may be difficult but it is essential if we are to find the motivation and the courage to advance ecological action.

As explained in an article titled "Environmental Gratitude and Ecological Advocacy:"

"We need a new way of communicating the urgency of environmental action because it is becoming increasingly apparent that standard fact based approaches are not getting through. Environmental gratitude is an approach that can help to inspire ecological action"

"The shortsighted pursuit of profit has led humans to ravage worldwide resources. Environmental gratitude may enable us to counteract this nihilistic tendency and expedite ecological action." 

This holiday season take a moment to remember and give thanks for the ineffable splendor of the world around us. Acknowledge the beauty and life giving properties of the natural world that we all depend on for our very survival. Remember that we have a responsibility to protect, preserve and restore nature's bounty for future generations.

It is also important to appreciate those who work to preserve nature and advocate for sustainability. This work is about more than creating low carbon commerce, we work to protect people by preserving our water, air, forests, animals, and fish.

While there are many corporate interests that continue their wanton rape of the Earth's resources we should recognize those businesses that are bravely leading global efforts to find the balance between commerce and  the natural world.

We deeply appreciate your readership and we look forward to working together for a more sustainable world. Wishing you all a happy holiday full of environmental gratitude,

Richard Matthews
The Green Market Oracle

Volkswagen Golf SportWagen HyMotion: Green Star at the LA Auto Show

The vehicle previously known as the Jetta SportWagen has a new name for 2015 it is now called the Volkswagen Golf SportWagen. What makes this wagon so revolutionary is that in addition to gasoline, diesel, hybrid, plug-in hybrid, battery-electric, natural gas, it now includes a hydrogen power option. The wagon's ability to accommodate a hydrogen fuel cell is a demonstration of the flexibility of "MQB" modular architecture.

The new vehicle known as the Volkswagen Golf SportWagen HyMotion was debuted at the LA Auto Show.

Fuel is drawn from four slim carbon-fiber hydrogen tanks, two are located under the rear seat and another two beneath the load bay. This configuration of fuel tanks offers the same cargo volume and seating capacity as the conventionally powered versions.

The fuel cell produces electricity that powers a 100-kilowatt (134-horsepower) front wheel drive electric motor. For high power demands and to help start the fuel cell, a 1.1-kilowatt-hour lithium-ion battery adapted from that used in the VW Jetta Hybrid is located above the rear axle. It's continually recharged via regenerative braking.

Its modest performance (it accelerates from 0 to 60 mph in 10 seconds) are eclipsed by its range which is up to 500 km (310 miles) and its refueling time of roughly 3 minutes.

The hydrogen Golf concept, is unlikely to hit showroom floors any time soon. However, Volkswagen says, "the SportWagen HyMotion shows how fuel cells could be integrated into a well-engineered, usable, and attractively priced vehicle."

Online Shopping: Cyber Monday and Black Friday

Cyber Monday is rapidly catching up to Black Friday which has long been the biggest single shopping day of the year. In 2013, Black Friday online sales hit $1.198 Billion while Cyber Monday reached a new height of $1.735 Billion.

Even Black Friday shopping is increasingly being done online. Shoppers are not waiting for Cyber Monday to make online purchases many are buying online on Black Friday rather than brave the crowds.

Their are several advantages to buying online rather than in store. Shoppers looking for deals do not need to line up in front of retail outlets or brave the often fanatical bargain hunters. More than half (54 percent) of all Americans plan to shop on both Black Friday and Cyber Monday.

The Sustainable Shipping Initiative

The Sustainable Shipping Initiative (SSI)is playing a pivotal role in emissions reduction. The shipping of products and materials has a massive ecological impact and is a major source of emissions. The huge footprint of the shipping industry is due to the fact that it supports 90 percent of world trade.

The SSI was launched in 2010 to bring together players from across the industry. The thrust of the initiative is that “radical changes” are needed to make the global shipping industry more energy efficient, environmentally-friendly and sustainable for the long haul.

The SSI is a global coalition that includes partners from a wide range of sectors including ship owners, charterers and operators, engineers, bankers, insurers and NGOs. The SSI brings together leading companies from across the industry and around the world to plan how shipping can contribute to – and thrive in – a sustainable future. Recognising the significant changes lying ahead.

The SSI members have developed a shared Vision for 2040 with actions currently underway. In the month of November, SSI announced in an emailed press release demonstrating the progress of its members towards embedding sustainability targets within the shipping industry. Here are four examples of successful SSI supported initiatives:

1. Bunge has saved 10,000 tonnes of bunkers since 2013 by implementing slow steaming on 25 percent of its fleet, according to SSI, and the company is aiming to boost industry collaboration towards a transparent global emissions index.

2. Cargill, another commodities industry player, has adopted the RightShip Green Rankings system in assessing charter vessels, ensuring a minimum efficiency level for its charters.

3. AkzoNobel has incorporated the Clean Shipping Index into its tender process meaning environmental issues are given weight in procurement decisions. AkzoNobel has teamed up with The Gold Standard Foundation to offer carbon credits to shippers investing in its energy-saving hull coatings.

4. Maersk Line has reported that around a fifth of its customers are requesting sustainability information as part of their contractual relationship with the shipper.

The SSI's strategies were explored as part of the World Ports & Trade Summit in Abu Dhabi in April. At this summit, Jonathon Porrit, the founder of the Forum for the Future and SSI explained the implications of growth and the need for meaningful action. He pointed out that by 2050, if we are to keep emissions within internationally agreed upon limits, the industry must reduce CO2 produced to 6 gm for each dollar value created in global economy from the current of 768 gm. "In such a scenario, the emphasis on low carbon technology is going to be dramatic," Porrit said. Shipping and the SSI in particular have a very important role to play in realizing these objectives.

2016 Toyota Mirai: Green Star at the LA Auto Show

One of the biggest green stars at the LA Auto Show is the hydrogen powered Toyota Mirai. In terms of performance, this four-door, mid-size sedan compares favorably to cars with internal combustion engines. However, it is a far better environmental choice as it does not use gasoline and emits only water vapor. It also has advantages over electric cars as it re-fuels much faster (about five minutes) and triples the average range of EVs by traveling up to 300 miles on a full tank.

Toyota's Mirai is a groundbreaking production vehicle that will be available to customers in California beginning in fall 2015. The only drawback is hydrogen refueling infrastructure. Its availability is limited to areas that provide adequate refueling stations and right now there is very little in the US outside of California.

The 2016 Toyota Mirai is priced at $57,500 and there is a $499 monthly lease option.

Online Holiday Season Spending

Online holiday spending is increasing every year. As reported by Ad Age, in 2014 online buying is expected to rise 16 percent to more than $61 billion according to ComScore. Online shopping is estimated to grow 9 percent per year through 2016.

E-commerce spending on desktop personal computing in the months of November and December is projected to reach $53.2 billion. This represents a 14 percent increase over 2013 and 4 percent more than the November – December totals from last year.

The largest growth is being seen in mobile shopping which is expected to increase 25 percent to reach a total of $7.87 billion. The mobile spend accounts for 13 percent of total holiday e-commerce. ComScore data indicates that mobile spending in the fourth quarter of 2013 had a year-over-year increase of 16 percent.

Retail marketing in support of online shopping  is becoming increasingly sophisticated. People start buying even before the the traditional beginning of the holiday shopping period on Black Friday and they continue to purchase all the way through December. Growing numbers of people are clearly embracing e-commerce. Extended online promotions combined with better online marketing translate to more shopping and more sales.

World Bank to Stop Funding Coal

The World Bank has indicated that due to the impacts of climate change on poverty, it will cease its funding of coal projects and increase its support for renewable sources of energy. The announcement came from World Bank President Jim Yong Kim in an address ahead of COP 20, the UN climate summit scheduled to take place in Lima, Peru next month.

Kim related the decision to a report that his organization commissioned which showed how the world's poorest people will be impacted by extreme weather, declining agricultural yields, water instability, communicable diseases and flooding from higher sea levels.

Kim explained that even if we act soon to reduce emissions, warming of at least 1.5 degrees Celsius above pre­-industrial levels is locked in and this will cause more warming alongside a host of other deleterious effects.

"The stakes have never been higher. We cannot continue down the current path of unchecked growing emissions. The case for taking action now on climate change is overwhelming, and the cost of inaction will only rise," he said.

The report also clearly stated that action on emissions need not come at the expense of economic growth

The move to reject coal is an important step given that the bank is one of world's largest supporters of fossil fuels. In addition to ending support for coal projects Kim also advocated on behalf of renewables and cleaner forms of energy.

"The focus is on being able to ramp up our lending and the leveraging of our lending into all forms of renewable energy. That’s the strategy. It includes everything from all sizes of hydro through to wind, to solar, to concentrated solar, to geothermal. I think we’re invested in every dimension of renewable energy."

However, if the Bank is to be consistent it must also withdraw all its support for fossil fuels which according to Oil Change International amounts to $21 billion since 2008. Last year alone the Bank poured $1 billion into oil and gas exploration.

Scientists have repeatedly warned that if we are to have a hope of keeping temperature increases under the internationally agreed upon upper threshold limit of 2 degrees Celsius below pre-industrial times, we must keep more than two thirds of known global oil reserves in the ground.

In light of this information supporting the search for more fossil fuels in incompatible with attempts to curtail climate change.

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Let the Consumer Buying Frenzy Begin

Thanksgiving is the undisputed king of holiday over-consumption. It ranks at the top of all shopping days. Consumer spending during this period is unparalleled as millions of bargain-hungry Americans flock to retail outlets.

ShopperTrak, expects sales to rise 3.8 percent this holiday season while the National Retail Federation (NRF) predicts holiday sales growth of 4.1 percent in 2014. Americans are expected to spend at least $617 billion dollars this holiday season.

Each year the holiday retail spending frenzy is starting earlier and ending later. Traditionally, holiday shopping started the day after Thanksgiving (Black Friday), but there has been a marked increase in shopping on Thanksgiving day. Retail federation numbers show a consistent trend of increasing year over year shopping on Thanksgiving Day (aka Gray Thursday). In 2009 there was a 3 percent increase, in 2010 there was a 9 percent increase and in 2011 there was a 24 percent increase.

Some retailers like Target are now previewing holiday promotions days before Thanksgiving. Others like Macy's, Kohl's, Best Buy and J.C. Penney are opening earlier on Thanksgiving Day than in previous years.

Retailers like Walmart are stretching the holiday shopping season from before Thanksgiving right into the month of December. Many are advertising what is being called Super Saturday which takes place on the weekend before Christmas.

Consumers are not the only ones that will spend big this holiday season. To get them into their stores retailers spent $4.8 billion on measured advertising between Oct. 25, 2013 and Jan. 5, 2014. According to Kantar Media, that accounts for almost one quarter (more than 22 percent) of their annual media spend.

Hydrogen Fuel Cell Vehicles Steal the Spotlight but how do they Compare to Traditional EVs?

Hydrogen fuel cell vehicles are the rage at this year's LA Auto Show, but how do they stack up to traditional electric and hybrid vehicles? This 107 year old show is one of the most influential and best attended auto shows in the world, it runs from November 21-30, 2014. This year hydrogen fuel cell powered cars appear to have stolen the alternative vehicle spotlight from hybrids and fully electrics.

Hydrogen vehicles are quiet, they have no emissions and they are more than twice as fuel-efficient as conventionally powered vehicles.

Hydrogen vehicles have performed well in a seven-year US Department of Energy demonstration project released in 2012. In 2003 the DOE established the following targets for hydrogen fuel cell electric vehicles: A 250-mile driving range, 2,000-hour fuel cell durability and $3 per gallon gasoline equivalent for hydrogen production cost.

Hydrogen fuel cells advantages over traditional EVs include the fact that they can be refilled faster and they have greater range. Hydrogen powered vehicles can be refueled in as little as three minutes and they can have up to a 400 mile driving range. Typically EV batteries can take hours to charge and they provide a range of less than 100 miles per charge.

However, hydrogen vehicles have been slow off the mark and they are still at the very early stages of deployment. It is only very recently that automakers are moving beyond prototypes and into production vehicles.

While Honda has been working on fuel cell technology for many years, at the LA Auto Show, Toyota appears to have captivated people's attention with their production ready Mirai mid-sized sedan. It will go on sale in the US in late 2015 (and sooner in Japan). Honda, Audi, Hyundai, and Volkswagen also showed their hydrogen concept cars at the show or they announced plans for real production vehicles within the next couple of years.

One of the major concerns for the immediate future of fuel cell vehicles is the lack supporting infrastructure. While most EVs can refuel at any 110 volt electrical outlet, hydrogen cars require special refueling centers. Currently there are only nine hydrogen-filling stations in the state of California and by the end of 2016 there will only be 48 locations in the state where the public can refuel their hydrogen vehicles. Europe is ahead of the US in terms of hydrogen fuel cell refueling stations, but not by much. In April of this year a number of automakers announced that they were deploying hydrogen vehicles and more refueling stations. These stations will be located in London, one in Aarhus and in Odense, Denmark, and one in Innsbruck, Austria as well as other locations in Sweden, Germany and Italy. They are expected to be operational by 2015.

Even if there are some advantages of hydrogen fuel cell vehicles over plug in or hybrid electric vehicles, there are legitimate questions about demand. There really is no pent-up demand for hydrogen and EVs are already well established as is the infrastructure that supports them. In this environment it may be hard for hydrogen vehicles to catch up any time soon.

Given the investment from the auto industry we can expect that hydrogen will play an ever increasing role. However, it is safe to say that for the next few years that role may be marginal. Fuel cell vehicles are still immature, and they still have a long way to go to catch up to traditional EVs and hybrids.

Pike Research estimates that there were 3,442 fuel cell vehicles shipped in 2013 and most of these were deployed through agreements with fleets and tested in public trials. fuel cell buses may see just over 300 units sold by 2030. Cost remains a factor as hydrogen powered buses cost about $2 million compared to around $325,000 for diesel buses.

It is expected that we will see the hydrogen fuel cell auto industry grow to a $1.8 billion market in 2030. According to a Lux Research report titled The Great Compression: the Future of the Hydrogen Economy, passenger cars and forklifts will drive this growth. This research forecasts that 63,000 fuel cell passenger vehicles will be sold globally in 2030. There are already millions of EVs and hybrids being driven today, Toyota alone has 7 million hybrids on the world's roads.

The emphasis on hydrogen vehicles at the LA Auto Show may be designed to command attention and foster interest in a brand. Like flashy sports cars displayed on showroom floors, they draw people in only to have them buy much more conventional vehicles.

The popularity of hydrogen fuel cell vehicles at the LA Auto Show may be more about the marketing cache they bring and less about the likelihood that they will soon be the dominant alternative to combustion engines. 

Efforts in Support of Sustainable Palm Oil

Responsible sourcing of palm oil is a growing concern with consumers and by extension a growing number of corporations. Palm oil plantations are infamous for destroying both forests and peatlands. At the start of 2014 a survey of the state of responsible sourcing of palm oil showed just how bad things are. The Union of Concerned Scientists (UCS) analysis revealed that twenty-four of the 30 leading companies they surveyed do not source palm oil responsibly.

In a report titled Donuts, Deodorant and Deforestation: Scoring America’s Top Brands on their Palm Oil Commitments, USC looked at the 10 biggest companies in the packaged food, fast food and personal care industries and found that the vast majority have inadequate commitments or lack commitments altogether.

As reviewed in a Mongabay article, another more recent initiative ranks the world's 25 largest publicly listed palm oil companies in terms of transparency around the environmental performance of their operations. The project, called Sustainable Palm Oil Transparency Toolkit or SPOTT, was developed by The Zoological Society of London (ZSL).

The initiative assessed almost 50 sustainability indicators in seven categories, including: 1. Compliance with the Roundtable on Sustainable Palm Oil (RSPO)
2. Greenhouse gas emissions policy
3. Protection of forests
4. Supply chain traceability

To help pressure companies to compete and to provide a publicly accessible monitoring tool, ZSL has created a map that gives users a detailed picture of deforestation, fire hotspots and surviving forests.

SPOTT gives publicly listed companies a percentage score for each indicator and then these scores are combined to create an aggregate score which assesses their overall performance. This is an ideal tool for stakeholders who can monitor the activities of oil palm growers using the Google mapping tool with data layers for company concession site boundaries, protected areas, forest cover and loss, and NASA active fire alerts from the World Resources Institute’s Global Forest Watch.

SPOTT not only identifies laggards it also celebrates leaders. The outright SPOTT leader is New Britain Palm Oil Limited, a firm with operations in Papua New Guinea that was among the first to join the Palm Oil Innovation Group (POIG), an initiative that is pushing for stronger social and environmental standards for palm oil.

Another is Golden Agri-Resources which is the first palm oil company in Asia to establish a zero deforestation commitment. This company is tied with Malaysia's United Plantations for the second.

The worst on the list are five Malaysian firms including Sarawak Oil Palms Berhad and TSH Resources Berhad.

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