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Video - Spiderman is the 2014 Earth Hour Ambassador

Video - Spider-Man 2 the Most Sustainable Blockbuster Ever

Video - Earth Hour Blue Crowdfunding Tutorial

Video - Earth Hour 2014 (60 seconds)

Video - Earth Hour 2014 (2 Minutes)

Earth Hour - Cape Town is the Global Earth Hour Capital for 2014

WWF’s Earth Hour City Challenge (EHCC) has awarded Cape Town, South Africa the title Global Earth Hour Capital 2014. The city is recognized for its ambition and pioneering actions to combat climate change in its effort to bolster quality of life for its citizens. Cape Town succeeds last year’s winner Vancouver, Canada.

Cape Town stood out as a role model for the global South with a showcase of green programs and actions other cities can replicate. Cape Town also demonstrates how city strategies to reduce carbon development and battle climate change can also help tackle other development priorities such as food, energy and water security.

“Taking the baton from Vancouver as WWF’s Global Earth Hour Capital 2014 is an exceptional honour for Cape Town and is international endorsement of our comprehensive efforts around sustainability,” says Patricia de Lille, Executive Mayor of Cape Town. “We are overjoyed that Cape Town has been selected from among so many great cities striving to create attractive, smart cities while tackling a multitude of urgent environmental and social challenges. We know we have a lot more work to do and the Earth Hour City Challenge is a great way for our city and our community to be inspired to continue moving forward.”

The city has taken bold steps towards transitioning its energy system away from fossil fuels and towards renewable energy with its roll out of a solar water heating program. Community engagement on sustainability issues and strong progress with energy efficiency, especially a large-scale retrofitting program for its buildings stock, were other pioneering actions highlighted.

“With this week’s forthcoming UN report on climate impacts and vulnerability, Cape Town serves as an excellent model of how a city in the global South can take urgent and concrete action on climate change, despite its country’s dependence on fossil fuels,” says David Miller, CEO and President of WWF Canada, host of the award ceremony.

“Our international leaders who have the responsibility to conclude an international climate agreement in Paris next year, must now provide the ambitious framework to help all cities and nations bring about climate action at the required scale and speed,” adds Miller.

Over 160 cities from 14 countries joined the competition, more than double the participation from last year. This year, the jury paid particular attention to each city’s level of ambition and innovation for low carbon development in relation to the local context.

The EHCC jury of experts selected Cape Town after a shortlist and final review of 14 city finalists. Finalists included Belo Horizonte, Brazil; Brussels Capital Region, Belgium; Chicago, United States; Coimbatore, India; Copenhagen, Denmark; Edmonton, Canada; Lappeenranta, Finland; Mexico City, Mexico; Monteria, Colombia; Muangklang, Thailand; Semarang, Indonesia; Seoul, South Korea; and Stockholm, Sweden.

“The increased number of city participants in the City Challenge reflects a strong demand by local communities to be recognised for their bold climate actions – and to step up action to reduce dependency on fossil fuels to secure the well-being of their citizens,” says Carina Borgström-Hansson, WWF’s Earth Hour City Challenge project lead. “The EHCC initiative has once more shown how cities from across the world are willing to lead the transition to a renewable energy-based, sustainable future, and that such a transition can also help them meet other development challenges.”

The City Challenge also invited people around the globe to voice their support for renewable energy, and for 33 green city finalists through the social media platform We Love Cities. The online voting campaign collected more than 300,000 votes from people who truly love their cities and want to see them become more sustainable. Tied for first place were Medellin, Colombia and Khunhan, Thailand. Both cities successfully engaged their citizens in contributing votes and online feedback, including hundreds of suggestions on how their lovable cities can be even more sustainable.

Following the award ceremony, finalist cities joined together in committing to WWF’s Seize Your Power pledge calling for the redirection of investments from fossil fuels toward renewable energy sources.

WWF worked closely with ICLEI – Local Governments for Sustainability in mobilizing cities to join the challenge. ICLEI provided the use of its carbonn Cities Climate Registry (cCCR) as the reporting platform for the initiative. The Swedish Postcode Lottery is the main financial partner.

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Earth Hour Blue - New Crowdfunding and Crowdsourcing Platform

Earth Hour Blue is a new revolutionary crowdfunding and crowdsourcing platform for the planet. This all-new digital platform was launched this year to capture the power of the crowd and engage people around the world beyond the lights out event. The crowdfunding section of the platform allows participants to financially support and deliver positive, tangible changes to the environment and communities all over the world. The Earth Hour Blue platform enables people to add their voice to some of the biggest environmental campaigns across the world.

You can back a project or add your voice to a campaign. Amazing projects are happening all over the world right now, and every dollar makes a difference. There are a number of projects to chose from so you can re-­‐build communities, help endangered wildlife or champion sustainable practices for villages.

The projects are only live for 60 days so we’re encouraging you to do it now. Crowdfunding gives people the opportunity to raise funds from the community for their projects. Earth Hour supports and gives a voice to pro-­‐planet projects and campaigns. Earth Hour Blue is an even greater opportunity for you to contribute to making real change and tangible impact among your communities, customers, staff, cities, states, countries and collectively, the world. Money raised goes to support projects and deliver tangible environmental outcomes on the ground.

Earth Hour Blue is all about the collective effort of individuals around the world getting together to help fund or add their voice to support on-­‐the-­‐ground environmental and social projects that deliver real outcomes. We need your help to make this change.

To support a project, simply visit www.earthhour.org/crowdfunding and donate to a project that is closest to your heart.

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Earth Hour - Past Achievements

The first Earth Hour was held in Sydney Australia on March 31, 2007. It has since grown into a global movement with hundreds of millions of people from more than 7,000 cities and towns in 154 countries across every continent switching off their lights for Earth Hour. As of 2013, Earth Hour had a digital reach of 345 million. Earth Hour is a simple idea that turned into a global phenomenon, with hundreds of millions of people coming together to display a commitment to protect the one thing that unites us all - our planet.

In 2013 Earth Hour broke all records to become the largest movement for the planet in human history, spanning over 7,000 cities, 154 countries with a digital reach of 345 million. In 2012 and 2013, we achieved the following impacts:

• WWF Uganda started the world’s first Earth Hour Forest
• More than 250,000 Russians voiced support for better protection of their country’s seas and forests
• Argentina used its 2013 Earth Hour campaign to help pass a Senate bill for a 3.4 million hectare Marine Protected Area in the country
• Thousands of wood-­‐saving stoves were distributed to families in Madagascar
• Solar-­‐powered lights were installed in three villages without electricity in India
• In Paraguay, WWF used the Earth Hour platform to build public support to gain an extension of the logging moratorium, helping to reduce deforestation
• Education programs for schools were launched in Thailand and Taiwan
• Hundreds of thousands of LED lights were installed by girl scouts in the USA

In 2014 there are more than 2123 mitigation actions submitted by Earth Hour City Challenge.

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Earth Hour 2014 - Focus on Business

Every year, hundreds of thousands of businesses, governments and organizations come together to call for action.  It is a call to take responsibility for our environmental impact and join a growing international community who are committed to leading global environmental change.

The first Earth Hour event was on March 31, 2007. On that day WWF-Australia inspired people in Sydney to show their support for climate change action. They succeeded in convincing more than 2.2 million individuals and 2,000 businesses to turn out their lights out for one hour in the first Earth Hour event.

Businesses are encouraged to "Be a part of this planetary revolution." They are further encouraged to engage and inspire employees, customers, suppliers, clients, industry and communities all year round.

Earth Hour affords an opportunity to look at ways to waste less and diminish our ecological footprint in the workplace. In addition to switching off all non-­‐essential lights in buildings, facilities and signage from 8:30pm to 9:30pm on Saturday 29 March 2014, businesses are encouraged to make the commitment take action and take better care of the planet in the year ahead.

Businesses located in larger buildings are encouraged to plan ahead with facilities and building managers to manage the logistics of switching off non-­‐essential lighting for Earth Hour.

Earth Hour is a great opportunity for your organization or business to step forward and be a leader in your community. It does not matter how big your business or organization is, every contribution is valuable and has the power to make a difference. Switch off the lights of your premises and encourage your staff, members and customers to participate in Earth Hour too.  Take action and inspire more efforts that go beyond the hour by implementing practices and offering services that facilitate ongoing changes. Join hundreds of thousands of committed businesses around the world in leading global environmental change.

Earth Hour encourages efficiency, waste reduction and a diminished environmental footprint, not only from participating companies but throughout their supply chains.

As explained by Earth Hour, "Sustainable practices aren’t just good for the bottom line. We all have a stake in the future of our planet and must learn to operate in ways that don’t deplete our world’s limited natural resources. Participating in Earth Hour is a great way to show your customers and community that your organization genuinely cares about their future and are showing leadership in finding solutions to our environmental challenges."

Businesses have been further encouraged to send emails and letters to other businesses, employees, suppliers, commercial and non-commercial customers and governments. For sample letters and emails go to the Earth Day "How-To Guide". This How-To Guide is designed to help Organizations, Corporates, Educational institutions and Governments take action on and beyond March 29th. This PDF document offers guidance on how to use "your power" to create impact.

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Earth Hour - An Introduction for the Uninitiated

Earth Hour is a worldwide grassroots movement uniting people to protect the planet. Organized by WWF, Earth Hour is a global call to action that engages a massive mainstream community on a broad range of environmental issues.. This annual event is celebrated by hundreds of millions of people around the world making it the largest environmental action in history. In 2014 the event takes place on Saturday March 29th. At 8.30 pm in your local time zone. At that time people across the globe will switch off the lights of their homes and businesses for one hour.

On this day people around the world come together to collectively ‘Use Our Power’ and to make the commitment to take action and take better care of the planet in the year ahead. We only have one planet. You can help protect it by switching off your lights in a collective display of commitment to create a better future for the planet.

Earth Hour is held on the second-to-last and last weekend of March as this is around the time of the Spring and Autumn equinoxes in the northern and southern hemispheres respectively. This allows for near coincidental sunset times in both hemispheres, thereby ensuring the greatest visual impact for a global ‘lights out’ event.

The standard Earth Hour '60' logo represents the 60 minutes of Earth Hour where we focus on the impact we are having on our planet and take positive action to address the environmental issues we face. For Earth Hour 2011 the ‘60+’ logo was introduced representing a commitment to add to Earth Hour a positive act for the planet that goes beyond the hour. This year Earth Hour has added Blue, a new crowdsourcing tool. 

Earth Hour came from a think tank initiated by Earth Hour CEO and Co-Founder, Andy Ridley, resulting in the formation of a partnership between WWF Australia, Leo Burnett and Fairfax Media to address the climate change issue.

In 2007, there was still a degree of scepticism and denial about the issue of climate change. Earth Hour came as the inspiration to rally people to the reality of climate change and start a dialogue about what we as individuals can do to help address the greatest problem facing our planet today. Leo Burnett partnered with WWF to promote the idea and help make the campaign a reality in Sydney, a campaign which has now gone beyond climate change to symbolise the growing global pursuit of a better, healthier world.

Earth Hour aims to encourage an interconnected global community to share the opportunities and challenges of creating a sustainable world.

Some of the world’s most famous man-­‐made marvels and natural wonders, including China’s Forbidden City, Eiffel Tower, Table Mountain, the Great Pyramids of Egypt, Buckingham Palace, Brazil’s Christ the Redeemer statue, Niagara and Victoria Falls, the Empire State Building, the Sydney Opera House and many more global icons have gone dark on Earth Hour as a powerful symbol of landmark environmental action.


In 2014 there are more than 2123 mitigation actions that were submitted by Earth Hour City Challenge.
Some of the projects supported by Earth Hour include,
  • Helping to re-­‐build a sustainable fishing community in typhoon affected Philippines
  • Supporting forests in Uganda
  • Supporting local communities as guardians of the Amazon
  • Protecting the Great Barrier Reef

These efforts leverage the power of social media and are widely disseminated through a vast array of online platforms and communities ( #EarthHour and #YourPower )

Earth Hour provides an excellent forum for all citizens, including business, individuals, parents and educators, to hold meaningful discussions about the ways that our communities can take action and be part of the solution to our environmental challenges.

Earth Hour affords an opportunity to look at ways to waste less and diminish our ecological footprint – both at home and in the workplace. This event enables people to unite behind a common purpose that demonstrates that we can make a meaningful difference. Above all, Earth Hour is about making a commitment to change.

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