Showing posts with label definition. Show all posts
Showing posts with label definition. Show all posts

Sustainable Production Defined

The Lowell Center for Sustainable Production offers the following definition: "Sustainable Production is the creation of goods and services using processes and systems that are: non-polluting conserving of energy and natural resources; economically efficient safe and healthful for workers, communities, and consumers socially and creatively rewarding for all working people."
Products and services are:
  • safe and ecologically sound throughout their life cycle;
  • as appropriate, designed to be durable, repairable, readily recycled, compostable, or easily biodegradable;
  • produced and packaged using the minimal amount of material and energy possible. 
Processes are designed and operated such that:
  • wastes and ecologically incompatible byproducts are reduced, eliminated or recycled on-site;
  • chemical substances or physical agents and conditions that present hazards to human health or the environment are eliminated;
  • energy and materials are conserved, and the forms of energy and materials used are most appropriate for the desired ends;
  • work spaces are designed to minimize or eliminate chemical, ergonomic and physical hazard.
Workers are valued and:
  • their work is organized to conserve and enhance their efficiency and creativity;
  • their security and well-being is a priority;
  • they are encouraged and helped to continuously develop of their talents and capacities;
  • their input to and participation in the decision making process is openly accepted.
Communities related to any stage of the product lifecycle (from production of raw materials through manufacture, use and disposal of the final product) are respected and enhanced economically, socially, culturally and physically. Continued economic viability does not depend on ever-increasing (i.e., unsustainable) consumption of materials and energy.

For more information from the The Lowell Center for Sustainable Production click here

© 2012, Richard Matthews. All rights reserved.

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Sustainable Business as Defined by Paul Hawken

In business sustainability involves living within certain limits, understanding interconnections (economy, society, and environment) and an equitable distribution of resources and opportunities. Perhaps the best definition for sustainability as it applies to business comes from Paul Hawken. According to Hawken*, sustainable businesses is defined as follows:
  • Replace nationally and internationally produced items with products created locally and regionally.
  • Take responsibility for the effects they have on the natural world.
  • Do not require exotic sources of capital in order to develop and grow.
  • Engage in production processes that are human, worthy, dignified, and intrinsically satisfying.
  • Create objects of durability and long-term utility whose ultimate use or disposition will not be harmful to future generations.
  • Change consumers to customers through education.
*The Ecology of Commerce. (New York, New York: Harper Business, 1993), p 144.

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Sustainable Development Defined

Sustainable development is concerned with the reasonable and equitably distributed level of economic well being that can be perpetuated continually for many human generations. It also implies using renewable natural resources in a manner that does not eliminate or degrade them, or otherwise diminish their usefulness for future generations.

The 1987 Brundtland Report also know as Our Common Future, is a 400 page book published by United Nations World Commission on development and what to do about environmental sustainability. This report see sustainable development as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It contains within it two key concepts:
  • the concept of needs, in particular the essential needs of the world's poor, to which overriding priority should be given; and 
  • the idea of limitations imposed by the state of technology and social organization on the environment's ability to meet present and future needs.
Our Common Future serves notice that "the time has come for a marriage of economy and ecology, so that governments and their people can take responsibility not just for environmental damage, but for the policies that cause the damage. Some of the policies threaten the very survival of the human race. They can be changed. But we must act now."

All definitions of sustainable development require that we see the world as a an entire system rather than just individual parts.

© 2012, Richard Matthews. All rights reserved.  


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Sustainability (Sustainable) Defined

Although businesses have different ways of defining sustainability, in its simplest essence the word implies the ability to maintain a certain status or process in existing systems. The most frequent use of the term “sustainability” is connected to ecological systems. In this definition it refers to an ecosystems ability to function and maintain productivity for prolonged periods. Practically, sustainability refers to the coordination of economic, social and environmental, issues in support of the long term viability people and the planet.

Although sustainability is defined in different ways, by different groups, (ie: sustainable development sustainable community, sustainable society, sustainable agriculture, sustainable business and sustainable production) most of these definitions share a common reliance on living within certain limits.

Here are seven different but related definitions of sustainability: While this is hardly a complete summary it does encompass some of the differences as well as some of the similarities between definitions.

Merriam-Webster: Of, relating to, or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged.

Life Sciences: Capable of being maintained at a steady level without exhausting natural resources or causing severe ecological damage sustainable development.

Environmental Science: The quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance: The committee is developing sustainability standards for products that use energy.

Ecologically: A means of configuring civilization and human activity so that society, its members and its economies are able to meet their needs and express their greatest potential in the present, while preserving biodiversity and natural ecosystems, planning and acting for the ability to maintain these ideals in the very long term.

EPA: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations. Sustainability is important to making sure that we have and will continue to have, the water, materials, and resources to protect human health and our environment.

World Commission on Environment and Development: Forms of progress that meet the needs of the present without compromising the ability of future generations to meet their needsn

Business: A project that is of economic, social and environmental benefit.

These are but a few of the many variations in the way sustainability is defined. The one thing that they may unite these and other definitions is the fact that sustainability is one of humanities highest and most worthy aspirations.

© 2012, Richard Matthews. All rights reserved.  

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Green School Census

Although green schools are proliferating, determining the exact number depends on how you define green. An orthodox interpretation would suggest that a truly green school involves both green building certification and a sustainable curriculum.

Green building is a strong and growing trend, according to green building industry leader Jerry Yudelson, green building has continued to grow worldwide, even through the recession. With corporate America greening its real estate portfolio, it is estimated that 10 percent of all commercial construction starts are now green. The estimated value of green building construction has grown to $60 billion in 2010.

The U.S. Green Building Council (USGBC), is a non-profit organization dedicated to sustainable building design and construction and LEED certification. LEED rating systems are developed through an open, consensus-based process led by LEED committees. Since 2000, USGBC membership has more than quadrupled to 19,957 member organizations and over 5 billion square feet of commercial building space.

While USGBC offers industry leading certification, it may not be the best way to assess the number of green schools. There are a number of schools that do not have LEED certification, but due to their sustainable curriculums, merit being counted as green.

Green curriculums are teaching the skills that will empower people to engage the environmental challenges we face. Sustainable programs are proliferating rapidly, according to a book by Bob Willard, The Next Sustainability Wave: Building Boardroom Buy-In, as of 2005 there were already numerous MBA programs that had integrated sustainability training. As of 2010 green MBAs can be found all across America.

An inclusive approach to assessing the number of green schools involves counting those schools that have made a public commitment to incorporating sustainability into their educational programs and operations. Around the world, there are more than 400 schools that have made a such a pledge.

In a 1990 document known as the Talloires Declaration, school administrators signed-on to a ten-point action plan for incorporating sustainability and environmental literacy in teaching, research, operations and outreach.

There are currently 419 signatories of the Talloires Declaration, 164 of these schools are located in the United States, with large concentrations in Canada, England, Brazil, and Australia.
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An Integrative Approach to Eco-Innovation


Eco-innovation offers businesses an increasingly important competitive advantage and an integrative approach to innovation often yields the best results.

The term eco-innovation is used to describe products and processes that contribute to sustainable development. Eco-innovation is the commercial application of knowledge to elicit direct or indirect ecological improvements. It is often used to describe a range of related ideas, from environmentally friendly technological advances to socially-acceptable innovative paths towards sustainability. One of the first appearances of the concept of eco-innovation in the literature is in the book by Claude Fussler and Peter James (1996).

Eco-innovation requires a workforce that can consider problems from multiple perspectives and that can effectively work in cross-functional teams. For example, experience in chemistry and physics is required to tackle things like photovoltaics, polymers and greener chemical production.

For an integrative approach, research and development need to encompass the entire life cycle, and this information needs to be continuously shared among the various work groups. Green innovation is about maintaining a sustainable focus and this requires continuous project evaluation from idea to commercialization. It is important to ensure that each phase creates a feedback loop that continually informs decision-making.

The common business basics of location, capital construction, and equipment considerations, need to be viewed from a sustainability perspective. For some, the hurdle for green innovation is related to physical infrastructure rather than human resources or knowledge.

Green innovation is a significant challenge, but an integrative approach increases the possibilities for significant rewards.
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Sustainability is an Unstoppable Megatrend


Sustainability is not a passing fad or a marketing gimmick, it is a worldwide movement that is changing the way we do business. Sustainability entails continued development or growth, without significant deterioration of the environment and depletion of natural resources on which human well-being depends. This definition measures income as flow of goods and services that an economy can generate indefinitely without reducing its natural productive capacity.

Sustainability is more than a trend, a trend reflects a pattern of gradual change in a condition, output, or process, or an average or general tendency of a series of data points to move in a certain direction over time, represented by a line or curve on a graph. The term megatrend was popularized by John Naisbitt in his 1982 bestseller "Megatrends". Rather than being a function of a series of data points, the term megatrend reflects a general shift in thinking or approach affecting entire countries, industries, and organizations.

In the May 2010 issue of Harvard Business Review there is a feature article titled ‘The Sustainability Imperative’. The feature is written by David Lubin from the Sustainability Network and Daniel Esty from Yale University. Together they argue that sustainability is the next transformational business megatrend comparable to mass production, manufacturing quality movement, IT revolution, and globalization.

The authors suggest firms seeking to gain a competitive advantage must know what to do and how to do it. With many already onboard businesses must act now, as this unstoppable megatrend will make or break companies around the world.

Although we are still at a relatively early stage of the sustainability megatrend, it can be expected to continue to grow exponentially.
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Next: Sustainable Business Methods, Strategy, Management and Reporting / Sustainable Successes and Failures

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