Event - New Metrics 14 Conference

The fourth annual New Metrics ’14 conference will take place September 24-26 in Boston, Massachusetts. In 2011 Sustainable Brands launched its first “New Metrics” conference, initially partnering with Wharton’s IGEL program to host the conference. This year they are collaborating with MIT’s Sloan School of Business to bring together an audience of 300 brand leaders to be in dialogue with 60+ thought leaders from well-respected brands, NGOs and think tanks who will speak about how they’re working to create a path toward smarter, more accurate and more inclusive business metrics.

As explained by KoAnn Skrzyniarz, "Profit, revenue and margin growth will tell you plenty about the success of your business, but in today’s economy, they won’t provide insight into how business is positioned to operate against the broader trends that are influencing longer-term survival. Updating business models and metrics that enable social, economic and environmental resiliency in the 21st century will ensure the ability to thrive for the long term."

For more information and to register click here.

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