Check out the candid learnings delivered within light-hearted stories from Jennifer Maher, president of The Cause Academy and author of Nonprofit Nonsense.
Business and nonprofit executives alike will appreciate Jennifer's tips for 'managing the crazy' and thriving in the world of cause marketing. You'll enjoy: the saga of saving a partnership from a nutty CEO; an insider's guide to getting things through legal; and reflections on holding the line in the face of an overly assertive corporate partner.
Whether you're a cause marketing newbie or guru, the fun takeaways will help you along the way...if only to show you you're not alone!
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