The Sochi Olympics of 2014 are not the only games accused of Greenwash. In this video Prof. Chris Shaw addresses allegations of greenwashing at the 2010 Olympic games in Vancouver, Canada. The supposedly "green" games spawned a number of protests against environmentally destructive projects in preparation for the games. The International Olympic Committee's (IOC) "green" concerns are exposed as more of a marketing ploy that are part of a multibillion dollar scheme, rather than genuine environmental concern. Subsequent games like the 2012 London Olympics have also been accused of greenwashing.
For more information about greenwashing at the 2014 Sochi games click here.
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