Event - Let's Talk Climate: Messages to Motivate Americans (Webinar)

This webinar will take place on Friday, November 20th, 2015. It will address research on communicating climate change and a followup discussion. This webinar will review the research findings on the most effective language to use when talking about climate change. It will focus on the messages that most effectively motivate Americans and how these messages can be used for greatest success across a broad diversity of American audiences.

Hosted by ecoAmerica this webinar will address the findings in their upcoming research report Let’s Talk Climate: Messages to Motivate Americans. This report delivers the results from research that rigorously tested words, phrases, and narratives that link climate change to mainstream Americans' values. The findings include personally-relevant messages that give advocates and leaders across the country a powerful tool to propel climate as a priority in town halls, board rooms, hospitals, universities, places of worship, and in Congress. The report offers emotionally resonant messages applicable to everyone, plus thematic messages that tap into American priorities and affiliations.

Change the Conversation

Market-tested climate change messages designed to engage Americans across political and demographic groups on solutions.
Valuable for anyone communicating on climate change.
Includes tips for application, what to avoid, and specific language tailored for people in health, faith, higher education, communities, and business.