Ethical Corporation has produced an all-inclusive complimentary 16-page strategy pack on sustainable branding and communications. The pack provides 3 strategies related to the following:
1. How your brand can benefit from having an ethical slant
2. 12 ideas to create an effective comms strategy
3. 5 steps to effective social media campaigns
As an added bonus they have included a management spotlight with the Dow Jones Sustainability Index’s No1 Supersector leader. In this bonus section Alcatel Lucent explains what makes them a sustainability leader.
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