Newsweek's Green Rankings Winners Reputation and Reality (2012)

In addition to Newsweek's rankings of all things green, they have included a new measure which factors consumer perception. Corporate brands are increasingly competing to be perceived as eco-friendly to vie for consumer attention and brand allegiance. This list of winners highlights the brands with high marks for both reputation and practices. Companies that landed on this list were among the top 25 percent in both the Newsweek Green Rankings and the Green Brands survey. Here is Newsweek's list of the top 15 companies that have done well in terms of both their reputation and their practices:

15. Volkswagen

NEWSWEEK Green Rank (global): 71
NEWSWEEK Green Rank (U.S.): N/A
NEWSWEEK Green Score: 71.0
Reputation Score: 61.2
Average Score: 66.1

14. Home Depot

NEWSWEEK Green Rank (global): 92
NEWSWEEK Green Rank (U.S.): 38
NEWSWEEK Green Score: 68.7
Reputation Score: 63.6
Average Score: 66.15

13. Kimberly-Clark

NEWSWEEK Green Rank (global): 119
NEWSWEEK Green Rank (U.S.): 56
NEWSWEEK Green Score: 66.7
Reputation Score: 65.8
Average Score: 66.25

12. Sony

NEWSWEEK Green Rank (global): 57
NEWSWEEK Green Rank (U.S.): N/A
NEWSWEEK Green Score: 72.5
Reputation Score: 61.7
Average Score: 67.1

11. Cisco Systems

NEWSWEEK Green Rank (global): 59
NEWSWEEK Green Rank (U.S.): 19
NEWSWEEK Green Score: 72.1
Reputation Score: 62.1
Average Score: 67.1

10. Samsung

NEWSWEEK Green Rank (global): 37
NEWSWEEK Green Rank (U.S.): N/A
NEWSWEEK Green Score: 74.6
Reputation Score: 61.2
Average Score: 67.9

9. Walt Disney

NEWSWEEK Green Rank (global): 87
NEWSWEEK Green Rank (U.S.): 35
NEWSWEEK Green Score: 69.0
Reputation Score: 67.1
Average Score: 68.05

8. Staples

NEWSWEEK Green Rank (global): 38
NEWSWEEK Green Rank (U.S.): 10
NEWSWEEK Green Score: 74.4
Reputation Score: 61.8
Average Score: 68.1

7. Office Depot

NEWSWEEK Green Rank (global): N/A
NEWSWEEK Green Rank (U.S.): 9
NEWSWEEK Green Score: 74.4
Reputation Score: 61.9
Average Score: 68.15

6. Johnson & Johnson

NEWSWEEK Green Rank (global): 88
NEWSWEEK Green Rank (U.S.): 36
NEWSWEEK Green Score: 68.9
Reputation Score: 67.5
Average Score: 68.2

5. Google

NEWSWEEK Green Rank (global): 67
NEWSWEEK Green Rank (U.S.): 22
NEWSWEEK Green Score: 71.2
Reputation Score: 66.8

4. Microsoft

NEWSWEEK Green Rank (global): 47
NEWSWEEK Green Rank (U.S.): 12
NEWSWEEK Green Score: 73.5
Reputation Score: 64.9
Average Score: 69.2

3. Intel

NEWSWEEK Green Rank (global): 35
NEWSWEEK Green Rank (U.S.): 7
NEWSWEEK Green Score: 75.2
Reputation Score: 63.4
Average Score: 69.3

2. NVIDIA

NEWSWEEK Green Rank (global): N/A
NEWSWEEK Green Rank (U.S.): 6
NEWSWEEK Green Score: 76.3
Reputation Score: 65.4
Average Score: 70.85

1. IBM

NEWSWEEK Green Rank (global): 4
NEWSWEEK Green Rank (U.S.): 1
NEWSWEEK Green Score: 82.9
Reputation Score: 63.0
Average Score: 72.95

Source: The Daily Beast

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