The awards launched in 2006 to critical acclaim with the objective of recognising the best-in-class examples of sustainability communications and have gone from strength-to-strength since then. In 2009, the Awards introduced an ‘International’ category, encouraging applications from the world over. The response to this category was overwhelming and thus, in 2010, the Awards opened all categories to global participation and culminated with an international Grand Prix winner – China Environmental Protection Foundation in association with DDB-China.
The inaugural 'Lifetime Achievement Award' was given to Sir David Attenborough for his lifelong commitment to biodiversity.
In 2011, the awards widened its remit to encompass 360° sustainability projects in business and introduced the 'Best Green International Celebrity Award', open to public voting for the first time, was won by Brazilian supermodel Gisele Bundchen. Kenyan visionary Prof. Wangari Maathai was posthumously honoured with our 2nd Lifetime Achievement Award for establishing perhaps the greatest tree planting initiative - the Green Belt Movement. Global FMCG leader Unilever bagged the Green Grand Prix, by virtue of their ambitious 'Sustainable Living' plan.
In 2012, the awards are looking to recognise organisations that have exhibited leadership and innovation in their sustainability approach. This year, we are bringing together 7 years worth of expertise and experience to develop a sustainability review platform – Smarter Business.
The Smarter Business platform provides a standard scale of reference to benchmark sustainability performance. The platform objectively assesses an organisation’s sustainability strategy using 8 key indicators – energy, water, waste, resources, carbon, supply chain, transport and social. Participating organisations will receive feedback and analysis on their sustainability strategy and resulting impact on their financial bottom line.
For more information or to register click here.
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