Incentivizing Consumer Engagement in Cause Campaigns (Webinar)

In today's economy, convincing people to part with an extra dollar or two on behalf of a worthy cause isn't as simple as it used to be. With budgets tightening and a renewed focus on value, many consumers want to know "what's in it for me?" before doling out their money or time. Join MSLGROUP's Anne Erhard as she discloses the keys to crafting successful cause marketing campaigns in this hour-long session focused on incentivizing consumer engagement.

The webinar will take place on October 24, 2012 from 1:30pm to 2:30pm ET.  The cost is $99 or FREE to Members. For more information or to register click here.

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