Toshiba International Sustainability Journey: Bold Strategic Moves

Toshiba has made a bold strategic decision that has completely changed its product mix. Once a leader in incandescent lighting, the company is now betting on LED technology as the future of lighting. As revealed in a recent press release, Toshiba completely abandoned production of incandescent lights in March 2010 and in favor of LED lighting. Toshiba is the first major lighting manufacturer to proactively discontinue the production of incandescent lights.

Toshiba is one of the largest lighting companies and LED light manufacturers in the world, they produced their first light bulb in 1890. On July 13, 2011, Toshiba announced that twenty of its energy-efficient LED lights have received the US Environmental Protection Agency (EPA) Energy Star® label.

An Energy Star qualified LED lamp uses up to 75% less energy, lasts at least 15 times longer than incandescent lighting and has a light quality, which remains consistent over time

Being awarded the Energy Star certification is an important payoff for Toshiba’s bold strategy.

© 2012, Richard Matthews. All rights reserved.

Related Posts
Toshiba is Part of The Dow Jones Sustainability Index
Starbucks Sustainability Journey
LG Electronics Sustainability Journey
Proctor & Gamble Sustainability Journey
Motorola Sustainability Journey
GM Sustainability Journey: Death and Resurrection
Kodak Sustainability Journey: Fear of Corporate Death as a Catalyst for Change
HP and Dell Sustainability Journeys: The Choice Between Manufacturing and Recycling
Samsung Sustainability Journey: Be First
Aramark Sustainability Journey: Training a Workforce
PPR Home's Sustainability Journey: Innovative Metrics Shed Light on Supply Chains
Berg Engineering Consultants Ltd. Sustainability Journey: Be Proactive
Unilever Sustainability Journey: Go Big or Go Home
Bluehorse Associates Sustainability Journey: Doing It for the Money
United Natural Foods, Inc. Sustainability Journey (Video)
Auckland Airports ongoing sustainability journey (Video)
Environmental Sustainability Journey by Pfizer (Video)
Kingspan's Sustainability Journey Video
The Dow Sustainability Journey (Video)
Planters Sustainability Journey: African Cashew Farmers' (Video)
Coca-Cola Sustainability Journey: Brian Kelley, Chief Product Supply Officer, Coca-Cola (Video)
UNFI Sustainable Journey (Video)
SHARE

Melili

  • Image
  • Image
  • Image
  • Image
  • Image
    Blogger Comment
    Facebook Comment

0 comments:

Post a Comment