“By setting clear environmental impact goals for the company and its products, Bridgestone is setting an example for the tire industry," said Kathleen Rogers, president of Earth Day Network.
In honor of Earth Day 2012, BATO will be announcing a unique program aimed at improving the environmental performance of the tire industry. Bridgestone Corporation’s environmental initiatives focus not only on natural resource conservation through operational improvements and product design but also environmental education and research. Bridgestone has established a global goal of 35 percent reduction in CO2 emissions from the company's total operations – raw material and component procurement, manufacturing and logistics – and also its products' "after-use."
The company is also pursuing a challenging goal to improve tire rolling efficiency by 25 percent, resulting in less fuel use and CO2 emissions from driving, while also extending the life of its tires. The program to be announced on Earth Day will compliment the company’s existing activities while taking the company’s commitments to sustainability even further.
“Bridgestone has a long-standing commitment to the environment and to conservation. From award-winning wildlife habitats at our plants to Ecopia, our innovative line of tires that significantly increase fuel economy and reduce carbon emissions, Bridgestone doesn’t just talk about being ‘green,’ we let our actions speak for us,” said Gary Garfield, CEO and President of Bridgestone Americas, Inc. “It’s in that spirit that we’re proud to be a co-presenting sponsor of this year’s Earth Day on the National Mall, and during those festivities to be launching a ground-breaking industry initiative that will set a new standard for environmental stewardship in the tire business.”
© 2012, Richard Matthews. All rights reserved.
Related Posts
Earth Day Marketing Mayhem
What Businesses are Doing for Earth Day 2012
Earth Day 2012 and Business
Earth Day "Green" Shopping
Wide Range of Earth Day Promotions
One Stop Green's Earth Day Activities
Sears' Earth Day Activities
Best Western's Earth Day Activities
Earth Day 2012
Green Your Business on Earth Day
Two Examples of Business at Work on Earth Day 2011
10 Business Pledges in Support of A Billion Acts of Green
Earth Day Online Tool Kit
The Commericialization of Earth Day
Silencing Earth Day Critics
The Business of Earth Day
Earth Day 2010: Life and Death Decisions for Business
Earth Day Special: Green Blueprint
Earth Day Business Resources
0 comments:
Post a Comment