“Because of their enormous size and influence in the industry, it’s an extremely important step,” said Kathleen Rogers, president of Earth Day Network.
Best Western properties support green initiatives in several ways, from having in-room recycle bins, low-flow shower heads, recycled paper, and linen re-use programs to geothermal and solar-powered hotels that actually sell power back to the grid.
“We are excited to partner with Earth Day Network as green efforts are a big part of the future of our industry and an increasing differentiator for our hotel guests,” said David Kong, president and CEO of Best Western International. “Having nearly 4,200 hotels worldwide, we realize that even small changes made at each property can have a lasting positive impact on the environment.”
Best Western was the first mid-scale hotel brand to partner with Energy Star® program to provide hotels with the resources and tools to help them capitalize on the benefits of reduced energy consumption.
Every Best Western hotel in North America is required to have a green program in place.
© 2012, Richard Matthews. All rights reserved.
Related Posts
Earth Day Marketing Mayhem
What Businesses are Doing for Earth Day 2012
Earth Day 2012 and Business
Earth Day "Green" Shopping
Wide Range of Earth Day Promotions
One Stop Green's Earth Day Activities
Sears' Earth Day Activities
Bridgestone's Earth Day Activities
Earth Day 2012
Green Your Business on Earth Day
Two Examples of Business at Work on Earth Day 2011
10 Business Pledges in Support of A Billion Acts of Green
Earth Day Online Tool Kit
The Commericialization of Earth Day
Silencing Earth Day Critics
The Business of Earth Day
Earth Day 2010: Life and Death Decisions for Business
Earth Day Special: Green Blueprint
Earth Day Business Resources
0 comments:
Post a Comment