This complimentary report provides a recap of key themes and takeaways from New Metrics '12, in the form of reflections on recent lessons, leading case studies and forthcoming opportunities.We are seeing rapid shifts in the following three areas:
1. The degree to which citizens trust business
2. The degree to which people care if any individual brand persists,
3. The degree to which society is beginning to hold business accountable for addressing many of the social and environmental challenges we face.
The metrics by which we define and measure value must change if for no other reason than to respond to these shifts.
Nothing can drive faster organizational response to a changing business environment - or facilitate realignment between corporate functions or within value networks - than a shift in the metrics used to track success.
In 2011, Sustainable Brands launched a series of conversations on this topic, both online and via the New Metrics of Sustainable Business Conference. The conference convened again in 2012, and in 2013 there will be a third installment of the annual gathering (for more information see below).
The objective at New Metrics of Sustainable Business Conference has been to bring together thought leaders from business, non-profits and academia to realize three objectives:
1. Understand the rapidly evolving progress towards developing and implementing New Metrics globally
2. Advance the state of the art through focused discussions based on case studies; and
3. Nurture the emergence of new mental models to deliver and benefit from new forms of value.
For more information on New Metrics '13, which will take place on September 24-25 in Philadelphia, click here.
To access the New Metrics complimentary white paper click here.
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