Video - Oil Companies Greenwash for World Water Week


Water is essential for the extraction of fossil fuels particularly natural gas. Some of the world's largest oil companies are getting together to better manage these water resources. IPIECA (a global oil and gas industry association for environmental and social issues) are launching a water stewardship framework at a side event of World Water Week.

While better management is always a good thing, using precious water resources to extract hydrocarbons (the leading cause of climate change) can only be described as an egregious example of greenwash.


© 2013, Richard Matthews. All rights reserved.

Related Articles
World Water Week 2013: Water Cooperation - Building Partnerships
3 Verdantix Water Reports in Honor of World Water Week
Agricultural Costs of Climate Change, Land Degradation and Water Scarcity
The World’s Aquifers are Being Tapped Unsustainably
World Water Week Raises Awareness through Gamification
WBCSD Report: Building the Business case for Water Valuation
Disturbing Water Statistics from the Food Tank
Water Infographic: The Water Cycle
Six Innovations for Better Water Management
Video - Water in the Anthropocene
New Water Quality Runoff Tool from the USDA
110 Water Conservation Tips for Businesses and Homes
Video - World Water Day: What Individuals Can Do
Video: World Water Day: Problems and Solutions Animated Short
Video - The Big Thirst the Business of Water
Video - World Water Day 2013: Message from UN General Secretary Ban Ki-Moon

Video - 2013 World Water Week B-roll (pre-event)

World Water Week is hosted and organised by the Stockholm International Water Institute (SIWI) and takes place each year in Stockholm. This year the annual event will take place starting on September 1 and run until September 6. The World Water Week has been the focal point for the globe's water issues since 1991.

Every year, over 200 collaborating organizations convene events at the World Water Week. In addition, individuals from around the globe present their findings at the scientific workshops.

This video offers a collection of SIWI expert commentary on World Water Week 2013, water issue footage, general views of Stockholm and general footage of World Water Week.

To access this video click here.

Related Videos
Video - World Water Week: UN-Water Seminar: Exploring the Water-Energy Nexus
Video - World Water Week: Stockholm Water Prize Seminar - Scaling Sanitation
Video - World Water Week: Changing Relationships: ICT to Improve Water Governance
Video - World Water Week: Founders Business Seminar: The Paradoxes of Water-Value versus Price including the SIWA prize award
Video - World Water Week: How Can Corporate Water Stewardship Partnerships Benefit Society?
Video - World Water Week: Malin Falkenmark Seminar: Achieving Water Resilience by Shift Thinking and Cross-sectorial Approaches
Video - World Water Week: Triggering Action on Water through the Post-2015 Agenda
Video - World Water Week: Cooperation to Address the Complexities of Water Management
Video - World Water Week: Opening Plenary
Video - 2013 World Water Week Report on Water Cooperation
Video - The Global Water Crisis Explained and Possible Solutions Proposed

Video - How Climate Change Fuels Wildfires



From the Rim fire currently engulfing California to the Black Forest fire that burned more than 500 homes in Colorado, wildfires are becoming more destructive. In this video Matthew Hurteau, Assistant Professor of Ecosystem Science and Management at Pennsylvania State University explains the link between climate change and wildfires. Warming temperatures, prolonged drought, and a century’s worth of fire suppression policy are “priming the system to make it more flammable.”

Related ArticlesThe Rim Fire: More Evidence of Climate Change
New Report on Extreme Weather in Australia
The President's Climate Action Plan
Full Transcript of President Obama's Georgetown Speech
Climate Change and Conflict
The World “Connects the Dots” Between Extreme Weather
Greenbiz: Top Sustainability Trends
SkyTruth's Top 10 Posts on the Impacts of Industrial Activity

Video - Development by Design: An Inclusive Approach to Sustainable Development



In traditional forms of development a business will start a project, others object and the protests, conflicts and court battles ensue. There is a better more sustainable way that brings all parties to the table before a project begins.

This animated clip features the Conservancy's science-based collaboration with governments, companies and communities to support development done in the right way and in the right places.

Such an approach would radically decrease if not eliminate work slow downs and stoppages due to protests and legal challenges. This is a true win-win scenario, developers would benefit from being able to complete projects on schedule and the local population would benefit from projects that are sustainably managed and executed.

Related Articles
Biomimicry in Action: Janine Benyus on Design
Video: Inherent Design Flaws
Sustainable Product Development and Design
Green Product Design Network
CleanEdison's Green Building & Design Courses
GreenBlue's Packaging Design Guidelines
Suffolk University's Green Efforts Include Building Design
Sustainable Brands '12 Conference
Berg Engineering Consultants Ltd
Green Education at San Diego State
Descriptions for Green Courses at USBGC
Creating a Sustainable Future
Five Elements of a Sustainable Supply Chain
ISO Sustainable Buildings Standards
Proctor & Gamble Sustainability Journey

Video - Are You a Climate Patriot?



Most Americans are surprised to learn that we currently have NO LIMITS on carbon pollution from power plants--but it's true. Is this responsible? August is Climate Patriotism and Activism Month and with your help we want to do something about it.

Be a #ClimatePatriot and visit http://edf.org/ActionAugust

Related Articles
The Dangerous Trajectory of CO2 Growth Since the 1880's
C02 Concentrations are the Highest in 3 Million Years
The Safe Upper Limit of Atmospheric Carbon is 350 PPM
Arctic Monitoring Stations Report High Levels of CO2
Melting Arctic Ice is Releasing Massive Amounts of Methane
Debunking CO2 Myths and The Science of Climate Change
Primer on CO2 and Other GHGs
The Green Economy is the Right Solution for our Troubled Times
Action on Climate Change
The Effects of Global Warming

Harvard's New VP for Sustainable Investment Proves that Students can Change the World

Harvard has hired its first vice president for sustainable investment to help oversee the university's $30 billion endowment. Jameela Pedicini was hired in the wake of a student-led activist campaign demanding the school divest its holdings in fossil fuel companies.

As reported by Fossil Free Campaign leader 350.org, more than 300 colleges and universities are now demanding that their schools withdraw their endowment holdings from companies involved in oil, gas and coal.

The campaign has identified over 200 publicly traded companies that are tied to fossil fuels. The goal of the campaign is to encourage schools to divest from companies that are associated with oil, gas and coal.

Pedicini will have a number of responsibilities including research in environmental, social and governance (ESG) issues. Her work at the Harvard Management Company (the firm that oversees the university's endowment) will include the provision of guidance on current industry practices and possible partnerships related to ESG investing. She will also will support Harvard University’s Corporation Committee on Shared Responsibility.

Prior to joining Harvard, Pedicini was the investment officer for global governance with the California Public Employees’ Retirement System. She also developed sustainable investment best practices as part of the management team at Calpers’ global peer exchange which oversees assets in excess of $1.5 trillion.

The hiring of Pedicini as Harvards new sustainable investment VP illustrates the power of student to change the world. 

© 2013, Richard Matthews. All rights reserved.

Related Articles
The Green Market Oracle's Green School Series for 2012
The Green Market Oracle Green School Series 2011
The Green Market Oracle Green School Series 2010
Green Education and Ten Careers in Sustainability
Princeton Review's 2014 Green Honor Roll
The Princeton Review's 2013 Guide to 322 Green Colleges
Green Education and Ten Careers in Sustainability
Sustainability in Colleges and Universities Across America
Renewable Energy on College Campuses in the US
Five Ways Students are Fighting Climate Change
Sustainable Schools Produce Eco-literate Ambassadors
Sierra Magazine's Top Ten Cool Schools 2013
Video - The Importance of Engaging the Community in Campus Sustainability
Video - Investment and Divestment: Making Sustainable Choices with Campus Endowments
Video - Cornell Sustainable Campus: A Living Laboratory for Sustainability
Video - Green Buildings on Campus
Office Depot's Back to School Cause Marketing

Infographic - Fastest Electric Vehicles on Earth

Greener Solvents on the Increase in Developed Countries

In developed countries solvent use is declining while demand for greener solvents in increasing. This trend is attributable to environmental and regulatory pressures, along with concerns about toxicity to humans.

Solvents are found in paints and coatings which together account for 40 percent of solvent use. Other places where solvents can be found include adhesives, inks, pharmaceuticals, chemical processing, metal and dry cleaning solutions and agriculture.

Solvents are one of the most comprehensively regulated classes of chemicals, and tend to be regulated collectively as volatile organic compounds (VOCs). VOC’s are air pollutants that contribute to low-level photochemical smog. VOCs also react with nitrogen oxides to produce ground level ozone that can damage lungs crops and natural vegetation. Solvents are also implicated in high-level ozone depletion and global warming. They are often highly flammable and can have direct health impacts by absorption through the skin.

A new IHS Chemical global market research report titled, Opportunities for Greener Solvents concludes that traditional solvent use is decreasing while lower VOC solvents are on the increase. One of the more interesting findings in the 427-page report, is that the demand for traditional solvents continues to increase in the developing world.

The report indicates that the global consumption of solvents was approximately 28 million metric tons (MMT) in 2012. Europe consumed nearly 6 MMT of solvents in 2012 and North America consumed 5 MMT last year, followed by Asia (excluding China and Japan) which consumed 4 MMT. Japan consumed 2 MMT of solvents. Solvent demand is expected to remain flat or decrease in the U.S. and E.U. due to more environmental regulations. European passage of the Registration, Evaluation and Authorization of Chemicals (REACH) legislation in 2007, has been instrumental in decreasing solvent use.

China accounted for almost a third of the global demand (9 MMT) of solvents. The demand for solvents in China is expected to increase approximately 5 percent to 6 percent per year during the next few years. Some of this increase can be attributed to off-shoring of solvent intensive industrial processes to China (eg coating of wood furniture and the assembly of shoes using solvent-borne adhesives).

Solvents that are less hazardous to humans and to the environment are part of the green chemistry movement. However, problems remain with these more environmentally benign solvents. They are either higher cost, or less effective, or both. The perfect replacement has yet to be found.

One promising green solvents currently being researched, are ionic liquids, which have essentially no vapor pressure, so there is no dissipation to the environment.

© 2013, Richard Matthews. All rights reserved.

Related Articles
Green Chemistry Bridging the Divide by Seetha Kammula
Chemical Regulation that is Good for Business and the Environment
Winners of the 2011 Green Chemistry Awards
The University of Oregon's Interdisciplinary MBA and Green Chemistry
GE is Helping Nestle with Green Chemistry
Green Chemistry is part of an Integrative Approach to Eco-Innovation
Green Product Design Network

Infographic - The Anti-Science Climate Denier Caucus

Volkswagen's Efficient Cars and Other Sustainability Efforts

According to Interbrand’s 2013 Best Global Green Brands ranking, Volkswagen came in seventh. Volkswagen has an efficiency leading concept car known as the XL1. It boasts an ultra-light structure (1,750 pounds) that makes extensive use of composites, and a hybrid power train.

The 0.8-liter diesel twin produces 48 horsepower and comes with a seven-speed dual-clutch gearbox (DSG). The diesel engine is assisted by a 27-hp electric motor system powered by a 5.5-kWh lithium-ion battery. All together, the power train produces 68 hp and 103 lb-ft in its 'boosting mode.'The XL1 can go 310 miles on a single charge.

Drivers can manually select a pure-electric mode. It also has a leading coefficient of drag of just 0.189. The dashboard is made of a natural fiber, with a magnesium cross-member, while side windows are polycarbonate. The car also has camera systems alongside the vehicle, with little smartphone-sized screens.

In addition to its range, what makes this vehicle truly exceptional is its fuel efficiency rating of 261 MPGe. While this is Volkswagen's own estimate, one of those that test drove the vehicle, gauged its a fuel economy to be 0.7 - 1.4 l/100km which is equivalent to 168 mpg.

However, the caveat is that almost nobody in the general public will ever own one. Volkswagen is only making 250 production XL1s for Europe but it will not be available in the U.S. as it does not meet minimum safety requirements. However some of the car's features may make it to production vehicles bound for the U.S. Volkswagen has already confirmed that one of those features is the dual-clutch modular hybrid power train configuration.

At the New York International Auto Show, German automaker Audi, a subsidiary of the Volkswagen group, confirmed that it will offer its A3 Sportback e-Tron plug-in hybrid in the U.S. The company unveiled the production model at the Geneva Motor Show in Switzerland. The vehicle has a 1.4-liter TSI turbocharge four cylinder engine combined with a 75-kw electric motor. The two power units produce a combined 204 horsepower.

Volkswagen has also invested in sustainability at its facilities. Early in 2013, Volkswagen opened a 33 acres solar park adjacent to its LEED Platinum manufacturing plant in Chattanooga, Tenn. The 9.5 MW solar park contains 33,600 solar modules that produce 13.1 gigawatt hours of electricity per year, said Green Car Reports. They are also planning to build other facilities modeled on the Chattanooga plant.

© 2013, Richard Matthews. All rights reserved.

Related Articles
Five EV/Hybrid Product Marketing Strategies
Infographic - Fastest Electric Vehicles on Earth
US Automotive Industry: Efficient Vehicles and Sustainability Initiatives (GM, Ford & Tesla)
BMW's Efficient Cars and Other Sustainability Efforts
Toyota's Efficient Cars and Sustainability Leadership
Honda's Efficient Cars and Other Sustainability Initiatives
Nissan's Efficient Cars and Other Sustainability Efforts
Electric Vehicles Increasingly Competitive Global Demand for Hybrid Vehicles

15 Environmental Scholarships in the United States

Environmentally minded students who are hard pressed to secure the resources to attend college and university now have a range of scholarships to help finance their education. Hundreds of thousands of dollars go toward environmental scholarships every year in the United States.

Here are fifteen environmental scholarships from an alphabetized list assembled by Brittany Johnson and Christine Coester and published in Sierra.

1. Annie's Homegrown Sustainable Agriculture Scholarship

Annie's Homegrown invests in the future of environmental stewardship. Annually, the company's Sustainable Agriculture Scholarship program gives $100,000 to undergraduate and graduate students studying sustainable and organic farming.

2. Association for the Advancement of Sustainability in Higher Education Awards

For almost a decade, AASHE has been offering awards to students who are dedicated to sustainability and helping them build a strong network in the environmental community.

3. Brower Youth Awards

Founded by the Sierra Club's first executive director, David Brower, this award recognizes six environmental activists between the ages of 13 and 22. Administered by the Earth Island Institute, founded by Brower in 1982, the program offers each award recipient a $3,000 cash prize and a weeklong trip to San Francisco, where they participate in conferences and outdoor activities.

4. Castle Ink Paperless Scholarship

This might be the easiest way to apply for a scholarship. By simply hashtagging Castle Ink or linking to its site when posting about the importance of recycling, you put yourself in the running to win a $1,000 scholarship. The winner is chosen at random, but you can increase your odds by posting multiple times in multiple places.

5. Elizabeth and Sherman Asche Memorial Scholarship

The Association on American Indian Affairs (AAIA) awards this scholarship, available to undergraduates and graduates. Seven students receive $1,500 to pursue a public health or science degree. The AAIA scholarship program has been assisting American Indian and Alaska Native students since 1948.

6. EPA Marshall Scholarships

Since 1953, the U.K.'s Marshall Aid Commemoration Commission has awarded the esteemed Marshall Scholarship to deserving students seeking to attend universities in Great Britain. Now, to promote global environmental stewardship, the U.S. EPA has teamed up with the commission to offer EPA Marshall Scholarships. Up to three exceptional college graduates who have demonstrated a strong interest in environmental studies, and who have been selected as Marshall Scholars, can receive two years of graduate education assistance for study in Great Britain and up to an additional three years of study in either Great Britain or the United States leading to a doctoral degree.

7. Minority Scholarship

Offered by Brown and Caldwell, an environmental engineering consulting firm, the Minority Scholarship aims to increase diversity in the industry by supporting organizations such as the Society of Women Engineers, the National Society of Black Engineers, and the Society for Hispanic Professional Engineers.

8. Morris K. Udall and Stewart L. Udall Foundation Undergraduate Scholarships

Students pursuing a career focusing on the environment, and Native American and Alaska Native students pursuing a career related to tribal public policy or Native American healthcare, are encouraged to apply for an Udall Scholarship, created to honor longtime Arizona congressman Morris Udall and his brother Stewart. Annually, about 50 applicants are awarded up to $5,000 each.

9. National Environmental Health Association Scholarship The National Environmental Health Association has teamed up with the American Academy of Sanitarians to offer $1,000 scholarships to students studying environmental and public health.

10. National Garden Club Scholarships

If you have a soft spot for horticulture, gardening, landscape design, or floral design, the National Garden Club Scholarship Program could be fertile ground for college funds. To promote gardening and environmental stewardship, the National Garden Club awards more than a dozen scholarships to college juniors, seniors, and graduate students pursuing a degree in an environmental field.

11. National Network for Environmental Management Studies Fellowships

Part of the EPA, the NNEMS offers fellowships to undergraduates and graduates studying environmental science, law, policy, administration, or management. Fellows get a stipend to conduct a research project. Six fellowships were awarded in 2012.

12. National Oceanic and Atmospheric Administration Educational Partnership Program With a focus on students attending minority-serving institutions, the National Oceanic and Atmospheric Association offers an undergraduate scholarship for sophomores and juniors majoring, or planning to major, in oceanic, atmospheric, or environmental disciplines. The two-year program includes a summer internship and a scholarship.

13. Switzer Environmental Fellowship Program

The Switzer Fellowship is granted to exceptional graduate students—10 in New England and 10 in California—who exhibit a promising future in environmental improvement and leadership. Winners get a one-year $15,000 cash prize, networking opportunities, and support to help foster their growth as environmental professionals.

14. Theodore Gordon Flyfishers Founders Fund Scholarship

The Theodore Gordon Flyfishers and the Environmental Consortium of Colleges and Universities offer a $3,500 scholarship to students who attend one of the 59 institutions in the Environmental Consortium and demonstrate excellence while studying environmental studies.

15. Dr. W. Wesley Eckenfelder Jr. Scholarship

In memory of Dr. Eckenfelder, a pioneer in the field of water treatment, the Eckenfelder Scholarship is offered by engineering consultation firm Brown and Caldwell. It provides a grant to students studying civil, chemical, or environmental engineering or a related environmental science.

Related Articles
The Green Market Oracle's Green School Series for 2012
The Green Market Oracle Green School Series 2011
The Green Market Oracle Green School Series 2010
Green Education and Ten Careers in Sustainability
Harvard's New VP for Sustainable Investment Proves that Students can Change the World
Princeton Review's 2014 Green Honor Roll
The Princeton Review's 2013 Guide to 322 Green Colleges
Green Education and Ten Careers in Sustainability
Sustainability in Colleges and Universities Across America
Renewable Energy on College Campuses in the US
Five Ways Students are Fighting Climate Change
Sustainable Schools Produce Eco-literate Ambassadors
Sierra Magazine's Top Ten Cool Schools 2013
Video - The Importance of Engaging the Community in Campus Sustainability
Video - Investment and Divestment: Making Sustainable Choices with Campus Endowments
Video - Cornell Sustainable Campus: A Living Laboratory for Sustainability
Video - Green Buildings on Campus
Office Depot's Back to School Cause Marketing

BMW's Efficient Cars and Other Sustainability Efforts

The 2014 BMW i3 electric city car is part of the BMW iSeries. This series of electric cars has zero emissions and an affordable price tag. What sets the BMW iSeries apart from all other electric cars is their luxury and modernity as well as their technological sophistication thanks to a novel partnership with Apple.

The i3 is a four-door made out of carbon-fiber-reinforced plastic (CFRP). About 25 percent of the plastics used inside the car are recycled, and the eucalyptus wood veneers used on the trim are "responsibly harvested." The door trims and instrument-panel surround also use fibers from the kenaf plant, an increasingly popular sustainable element in car interiors.

The grille has simple black blanking plates to reduce the aerodynamic drag. The 19-inch wheels are tall, but very thin, using specially developed 155/70 low-rolling-resistance tires. Overall, the i3 has roughly the same footprint as a 1-Series sedan.

The i3 is powered primarily by a 22-kilowatt-hour 450 pound lithium-ion battery pack built into its floorpan. It powers a 125-kilowatt (170-horsepower) electric motor, mounted under the high rear load deck, that produces 184 lb-ft of torque.

The optional Range Extender is a rear-mounted 34-horsepower, 650cc twin-cylinder gasoline engine which is only used to generate electricity. According to BMW, the battery range is 80 to 100 miles, and that the range extender will "roughly double" that. This gives the i3 with Range Extender an effective fuel efficiency of 33 to 42 MPG.

As for charging time, the standard onboard charger can operate at up to 7.4 kW, meaning a full recharge on a 240-Volt Level 2 charging station will take 3 hours or less (if the station is rated at 32 Amps or higher). The i3 will also offer an optional Combined Charging System (CCS) fast-charging coupler that gives the vehicle an 80 percent battery recharge in 20 minutes, and 100 percent in 30 minutes. However it is not capadible with CHAdeMO quick-charging standard. The 2014 BMW i3 will go on sale in the U.S. early in 2014.

As reported in Hybrid Cars, the BMW Group has also achieved its best ever result in the Global 500 ranking of the Carbon Disclosure Project (CDP) published. Scoring 99 out of a possible 100 points, the company is Sector Leader, underscoring its leading position as the most sustainable automotive manufacturer in the world.

As explained by Chairman of the Board of Management of BMW AG, Norbert Reithofer:

“We are focused on climate protection at all our locations worldwide. We consistently promote environmental protection at our plants and have made major progress in recent years. Our success in the CDP Global 500 ranking confirms that we are on the right track.”

The BMW Group was recognized for its leadership in transparent reporting, carbon performance and action on climate protection.

BMW is also getting in on hydrogen fuel cells. To this end the group has signed an agreement with Toyota to develop a fuel cell system.

© 2013, Richard Matthews. All rights reserved.

Related Articles
Five EV/Hybrid Product Marketing Strategies
Infographic - Fastest Electric Vehicles on Earth
US Automotive Industry: Efficient Vehicles and Sustainability Initiatives (GM, Ford & Tesla)
Volkswagen's Efficient Cars and Other Sustainability Efforts
Toyota's Efficient Cars and Sustainability Leadership
Honda's Efficient Cars and Other Sustainability Initiatives
Nissan's Efficient Cars and Other Sustainability Efforts
Electric Vehicles Increasingly Competitive Global Demand for Hybrid Vehicles

Webinar - Sustain Your Campus & Sustain Your Brand

Sustain Your Campus. Sustain Your Brand is a free webinar which is subtitled The Impact of Sustainability on Your College or University Brand. This webinar will take place on September 11, 2013 between 2:00 and 3:00pm EST.

Sustainability an operating principle that is part of daily student life. Arizona State University and Notre Dame University have both built strong brands around sustainability..

Join the free, one-hour webcast exploring these universities’ experiences and insights.

You’ll learn:
  • How the universities address their unique sustainability challenges 
  • How the universities define and measure success - beyond traditional metrics 
  • How success has directly impacted their institutional brands 
  • How they identified partners with the expertise needed to help them achieve their goals
For more information click here.

Related Articles
The Green Market Oracle's Green School Series for 2012
The Green Market Oracle Green School Series 2011
The Green Market Oracle Green School Series 2010
Green Education and Ten Careers in Sustainability
Princeton Review's 2014 Green Honor Roll
The Princeton Review's 2013 Guide to 322 Green Colleges
Green Education and Ten Careers in Sustainability
Sustainability in Colleges and Universities Across America
Renewable Energy on College Campuses in the US
Five Ways Students are Fighting Climate Change
Sustainable Schools Produce Eco-literate Ambassadors
Sierra Magazine's Top Ten Cool Schools 2013
Video - The Importance of Engaging the Community in Campus Sustainability
Video - Investment and Divestment: Making Sustainable Choices with Campus Endowments
Video - Cornell Sustainable Campus: A Living Laboratory for Sustainability
Video - Green Buildings on Campus
Office Depot's Back to School Cause Marketing

Invitation to Comment on the USDA GHG Climate Report

A call for comments on the recent USDA greenhouse gas (GHG) climate report titled, Science-Based Methods for Entity-Scale Quantification of Greenhouse Gas Sources and Sinks from Agriculture and Forestry Practices, and was published by the Climate Change Program Office of the US Department of Agriculture's (USDA) Office of the Chief Economist.

The report is the work of 38 scientists from across academia, USDA and the federal government. These researchers are experts in GHG estimation in the cropland, grazing land, livestock and forest management sectors.

The report outlines a set of consensus methods for quantifying GHG emissions and carbon storage at the local farm, ranch or forest scale. The methods reviewed have undergone peer review and exhibit both scientific rigor and cost effectiveness.

Click here to download the report.

The public is invited to comment. The website includes a Federal Register Notice which includes detailed instructions for comment submission. Comments must be received within 45 days of the August 28, 2013 publication of the Federal Register Notice.

© 2013, Richard Matthews. All rights reserved.

Related Articles
Food Production and UN Millennium Development Goals
Population Growth and Global Food Production
Food Production and Climate Change
Breaking the Cycle of Famine
There is Enough Water to Feed the World
US Soybean Farmers Can Help to Feed the World
Blog Action Day 2011: Food
The F Word: Famine is the Real Obscenity

Nissan's Efficient Cars and Other Sustainability Efforts

According to Interbrand’s 2013 Best Global Green Brands, Nissan ranked fifth. The Leaf is the most widely sold electric passenger car of all time. In February, 2013, the company announced that it had produced 50,000 LEAFs. The Leaf boasts a fuel efficiency rating of 115 MPGe and the EPA rated 2013 Leaf's range at 75 miles on a single charge.

The Nissan Leaf, is by far the volume leader, part of what makes the Leaf so successful is the fact that it is efficient, affordable and it offers better range than most electric vehicles.

Infinity, Nissan's luxury brand is also getting more efficient with a new hybrid engine. The 2.5-liter, four-cylinder successor to the 3.5-liter V6, reportedly has the same power but with less fuel. The FF Hybrid may debut in the Infiniti JX three-row crossover.

At the New York International Auto Show, Infiniti unveiled its 2014 QX60 Hybrid. The new hybrid is projected to get 26 miles per gallon fuel economy (combined city/highway driving), which represents a 24 percent increase over non-hybrid QX60 models.  Nissan also debuted the hybrid version of its redesigned Pathfinder at the same show. This vehicle is powered by a 2.5-liter engine coupled with a lithium-ion battery and a 15-kW electric motor

In addition, Nissan has partnered with Ford and Daimler to develop affordable fuel cell electric vehicles that the automakers hope to have on the road by 2017.

In its 2013 Sustainability Report, Nissan tracks its environmental performance through its CSR Scorecard and provides details about greater corporate transparency.

Nissan's Blue Citizenship commitment is the company's vision which is about "Enriching People's Lives." by providing "sustainable mobility for all." Their aim to create "economic value and to actively contribute towards the development of a sustainable society."

Nissan's strategic orientation is best summarized by the company's President and CEO, Carlos Ghosn:

“As one of the world's leading automakers, Nissan has a responsibility to help build a sustainable society. We take this responsibility seriously. Enriching People's Lives is not just our corporate vision, it's an important part of our culture and daily business activities. Whether we're taking steps to conserve resources, enhance safety and fuel-efficiency or expand our philanthropic investments, we are working to create economic value and making a positive, lasting impact in every market we serve."

© 2013, Richard Matthews. All rights reserved.

Related Articles
Five EV/Hybrid Product Marketing Strategies
Infographic - Fastest Electric Vehicles on Earth
US Automotive Industry: Efficient Vehicles and Sustainability Initiatives (GM, Ford & Tesla)
Volkswagen's Efficient Cars and Other Sustainability Efforts
BMW's Efficient Cars and Other Sustainability Efforts
Toyota's Efficient Cars and Sustainability Leadership
Honda's Efficient Cars and Other Sustainability Initiatives
Electric Vehicles Increasingly Competitive
Global Demand for Hybrid Vehicles

Event / Workshop - Campus as a Living Lab: Using the Built Environment to Revitalize College Education

This event will take place on October 4, 2013 at St Clair Community College, Port Huron, MI.  The American Association of Community Colleges’ SEED Center is hosting the Campus as a Living Lab: Using the Built Environment to Revitalize College Education. This is a workshop for colleges that are greening their campuses and are interested in how to use these projects as real-world teaching tools for students.

The workshop will host national experts from the institutions highlighted in the SEED Center's most recent report. It will work with participants to develop their own campus living lab action plans.

Siemens Industry, Inc. and the new NSF BEST Center will be co-hosting this event and ready to form partnerships with your colleges. This event is FREE for AACC SEED colleges and travel stipends are available for early registrants.

For more information click here.

Related Articles
The Green Market Oracle's Green School Series for 2012
The Green Market Oracle Green School Series 2011
The Green Market Oracle Green School Series 2010
Sustainability in Colleges and Universities Across America
Renewable Energy on College Campuses in the US
Five Ways Students are Fighting Climate Change
Sustainable Schools Produce Eco-literate Ambassadors
Sierra Magazine's Top Ten Cool Schools
Video - The Importance of Engaging the Community in Campus Sustainability
Video - Investment and Divestment: Making Sustainable Choices with Campus Endowments
Video - Cornell Sustainable Campus: A Living Laboratory for Sustainability
Video - Green Buildings on Campus
Office Depot's Back to School Cause Marketing

Office Depot's Back to School Cause Marketing

For a second year in a row Office Depot is successfully using cause marketing to increase its profile. It would appear that the efforts are paying off as sales from this year's campaign are already out-performing last year's effort. Office Depot has been a business leader through its anti-bullying effort. Last year Office depot's We Supply Kindness' campaign partnered with Lady Gaga's Born This Way Foundation and provided a one million dollar donation. This year Office Deport continued its anti-bullying campaign and partnered with the boy band One Direction offering another million dollars for anti-bullying education in schools.

According to David Hessekiel, President of Cause Marketing Forum, here are three lessons to be learned from Office Depot:

Lesson #1: Link Core Products

Last year's effort showcased limited-edition, specially branded products such as sticky notes and Sharpies. This year's campaign goes back to basics with over 10 items that are primarily back-to-school essentials such as notebooks and page dividers (each band member has their own branded line resulting in over 50 SKUs total). According to Skolfield, product sales are "much better" than last year's cause products and more importantly, customers are increasingly adding other items to their carts when purchasing One Direction-branded products.

Lesson #2: Go Where Your Customers Live

Engaging with a socially-prolific and well-followed celebrity entity turned out to be a smart move for Office Depot in 2012. Venturing back into the social media universe where students orbit around celebrities was a must-do for Office Depot again this year. "The social media component has been enormous," Skolfield shares. According to Mashable, One Direction's combined 75 million twitter followers helped an Office Depot-promoted tweet to generate more site referrals during the campaign than the amount of referrals Office Depot saw in the entirety of 2012. Additionally, Office Depot Facebook fans have grown more than 67,000 - a 19% increase.

Lesson #3: Celebrity is to Cause as Teen is to Mom

The cause+celebrity combo works well in a back-to-school market where teens and tweens are focused on cool products and mom's paying the bill. Controlling the narrative by focusing on an empowering, positive message reinforced by authentic celebrity spokespeople is a win-win for teens and parents and aligns well with the Office Depot's desired brand positioning.

For other examples of back-to-school cause marketing go to 2013 Cause Marketing Campaigns on Pinterest.

Related Articles
The Green Market Oracle's Green School Series for 2012
The Green Market Oracle Green School Series 2011
The Green Market Oracle Green School Series 2010
Sustainability in Colleges and Universities Across America
Renewable Energy on College Campuses in the US
Five Ways Students are Fighting Climate Change
Sustainable Schools Produce Eco-literate Ambassadors
Sierra Magazine's Top Ten Cool Schools
Video - The Importance of Engaging the Community in Campus Sustainability
Video - Investment and Divestment: Making Sustainable Choices with Campus Endowments
Video - Cornell Sustainable Campus: A Living Laboratory for Sustainability
Video - Green Buildings on Campus

What is Your Ecological Footprint?

Ecological footprints are a measure of sustainability. In essence an ecological footprint measures how much people or nations consume versus how much they actually have. The ecological footprint is a measure of human demand on the Earth's ecosystems. It is a standardized measure of demand for natural capital that may be contrasted with the planet's ecological capacity to regenerate. It represents the amount of biologically productive land and sea area necessary to supply the resources a human population consumes, and to assimilate associated waste.

Ecological footprints are an accounting system for biocapacity that tracks how much biocapacity there is, and how much biocapacity people use. Ecological footprints measure of land and water use as well as the wastes generated. Another even simpler definition would be the amount of the environment necessary to produce the goods and services necessary to support our lifestyle.

Calculation methods have converged due to standards released in 2006 and updated in 2009. Assessing the global ecological footprint enables us to estimate how much of the Earth (or how many planet Earths) it takes to support humanity.

For 2007, humanity's total ecological footprint was estimated at 1.5 planet Earths; that is, humanity uses ecological services 1.5 times as quickly as Earth can renew them. Every year, this number is recalculated to incorporate the three-year lag due to the time it takes for the UN to collect and publish statistics and relevant research. At present we are estimated to be using around twice the earth's carrying capacity each year.

Everyone of us has an ecological footprint, so does every business, every city and every nation. To find out more, go to The Global Footprint Network, Earthday.net, and Redefining Progress. All of these sites offer a number of useful resources.

Interested in knowing whether your country is an ecological creditor or debtor? Click here or here to see how your nation ranks in terms of its ecological footprint.

© 2013, Richard Matthews. All rights reserved.

Related Articles
Earth Overshoot Day 2013
The War Between the Earth's Carrying Capacity and Rising Demand
Thanksgiving Shopping: Consumption and the Earth's Carrying Capacity
The Financial Costs of Biodiversity
Sustainability (Sustainable) Defined

Webinar - GRI G4 Materiality Aligns Sustainability Reporting and Strategy

GRI G4 Materiality Aligns Sustainability Reporting and Strategy is a free webinar that will take place on Wednesday, August 28th, from 2 p.m. tro 3 p.m. This webinar, will present an overview of the GRI G4 Guidelines, describe the Materiality Principle in detail and explore the process with actual organizational case studies.

The recently released GRI G4 Sustainability Reporting Guidelines emphasize the importance of the Materiality Principle. A key goal of these GRI Guidelines is to make sustainability reports more meaningful and more relevant, with a greater focus on materiality - those issues or aspects that are really important to the organization, valued by stakeholders, and reflecting the organization’s economic, environmental and social impacts.

How do you identify your organization’s Material Aspects? Ideally, the selection of Material Aspects for reporting requires a collaborative discussion among different individuals that possess deep knowledge of these areas. Ultimately what an organization reports should align with its strategy, performance metrics and goals.

The presenter will be Danny Wong, DrPH, is a Sr. Program Director with Specialty Technical Consultants, Inc and leader of our Corporate Responsibility & Sustainability practice; he is located in our Los Angeles, CA, office. Danny will describe Avery Dennison’s sustainability program and reporting process, and also compare the journey of two other STC clients toward material sustainability reporting.

Learn more about the presenter here.
Click here for Registration details on STC’s website.

Related Posts
GRI G4 and Other Sustainability Reporting Guidelines Briefing
Web-Based Sustainability Reporting
Webinar - Why GRI G4 Will Trigger New Directions In Sustainability Reporting
Ernst & Young: 2012 Excellence in Integrated Reporting Awards
Corporate Sustainability Reporting
The Future of Integrated Sustainability Reporting
The GRI Sustainability Reporting
GRI Sustainability Reporting on Anti-Corruption and GHGs
GRI & Sustainability Reporting Framework in Business School
GRI Reporting Tool is Good for Business
G3 Guidelines and GRI Sustainability Reporting
GHG Protocol and Scope 3 Accounting and Reporting Standard
Sustainable Business Methods, Strategy, Management and Reporting
Stock Exchanges Increasingly Requesting Reporting from Listed Companies
Mandatory Emissions Reporting on the UK Stock Exchange
Three SAP Reports on Sustainability
Puma's Reporting and Sustainable Supply Chain
The Business Community is Moving Forward with Sustainability Including Reporting
Environmental Sustainability Goals ...
Top Climate Innovators

ALEC Must Die

There is a sinister force that is corrupting American politics by giving the most environmentally destructive elements of Big Business significant control over state legislatures. The American Legislative Exchange Council (ALEC) turns 40 this year. This organization is composed of large corporations and state lawmakers. They draft environmentally harmful model laws that have been adopted in state legislatures across the country.

ALEC describes itself as “nonpartisan public-private partnership” and is registered as a not for profit organization. While the organization enjoys 501(c)(3) tax-exempt status, many groups see it as little more than a front for one of the most powerful and influential lobby groups in America.

The threat to America’s democracy from ALEC should not be underestimated as this is a well-funded and well-coordinated organization that has a proven track record of successfully manipulating state legislatures.

According to a new report from the Center for Media and Democracy (CMD), ALEC continues to hold sway over statehouses across the country. In total, CMD identified 466 ALEC bills that were introduced in state legislatures during the first seven months of 2013. At least eighty-four of these measures have become law.

As reviewed in PR Watch, ALEC’s real mission in state legislatures is, “to allow dirty energy companies to pollute as much as they want, to attack incentives for clean energy competitors and to secure government handouts to oil, gas and coal interests,” says Connor Gibson, a Research Associate at Greenpeace.

Fossil fuel lobby


One of the most egregious threats to the public interest comes from the fossil fuel industry’s involvement with ALEC. “Disregarding science at every turn, ALEC is willing to simply serve as a front for the fossil fuel industry,” says Bill McKibben, co-founder of 350.org.

Corporate sponsors of ALEC include the leaders of the fossil fuel industry. Companies like Koch Industries, ExxonMobil, Duke Energy, Peabody Energy, BP, Shell, Chevron, TransCanada and American Coalition for Clean Coal Electricity, as well as industry trade associations and large corporate foundations provide almost all of ALEC’s funding.

ALEC’s goals are clear, they seek to provide financial rewards and protections to the companies that they work with.

According to Calvin Sloan, a legislative researcher with People for the American Way, corporations pay $50,000 each for full membership in ALEC. The purpose of the ALEC meetings is to instruct lawmakers on policy initiatives, which according to Sloan is “a fossil fuels-funded agenda.”
“They [ALEC] have participating corporations like fossil fuel companies drafting legislation that benefits those corporations directly, and then can get that legislation introduced in 50 states within a year,” Sloan said. “It’s part of an overall framework of corporations exerting their will and agenda upon the people.”
ALEC supports some of the most destructive fossil fuel legislation ever tabled including bills supporting coal, fracking and the Keystone XL Pipeline project.  It should come as no surprise that TransCanada Corp., the company that wants to build the Keystone XL pipeline, is also a member of ALEC. The company even sponsored an expense-paid trip called “ALEC academy” for nine ALEC-member state legislators. Following the trip, some of those in attendance introduced resolutions backing the pipeline in their state legislatures.
According to CMD, 77 ALEC bills promoting fossil fuels and undermining environmental protections were introduced in 34 states in 2013. At least seventeen of these measures have become law.

 

Climate change denial


ALEC’s activities extend beyond support for fossil fuel interests and encompass climate change misinformation. The Environmental Literacy Improvement Act which passed in at least four states, teaches children that climate change is a “controversial theory.” (The truth is that with 98 percent support, there are few theories that have garnered more support from scientists than anthropogenic climate change).

ALEC is a leading organization that actively denies the veracity of anthropogenic climate change and opposes limits on climate change causing emissions. At the 2013 meeting of ALEC, climate change was one of the items on the agenda.

One of the speakers at this year’s ALEC meeting was Joe Bastardi, he is a leading climate change denier and television weather forecaster who frequently comments on Fox News. He has called human-caused global warming an “obvious fraud.”  This year, Bastardi was the speaker at a plenary breakfast meeting misleadingly titled “A Thoughtful Approach to Climate Science.” In 2011, he spoke about “The Many Benefits of Increased Atmospheric CO2″ at ALEC’s annual meeting.

As reported in a May 2013 Forbes article, Bastardi says that “blaming turbulent weather on global warming is extreme nonsense.” While many have speculated as to whether he is willfully ignorant, willful, or just plain ignorant, as a meteorologist Bastardi should know better.

 

Opposition to renewable energy


ALEC does not only work in support of dirty hydrocarbons, it also is working to snuff out renewable energy. “ALEC’s long time role in denying the science and policy solutions to climate change is shifting into an evolving roadblock on state and federal clean energy incentives, a necessary part of global warming mitigation,” says Gibson.

Through legislation called the Electricity Freedom Act, ALEC sought to prevent states from requiring energy companies to increase electricity production from renewable energy sources. Because the Electricity Freedom Act failed to gain the support of state legislatures, ALEC is modifying its plan of attack against renewable energy standards. At its August 2013 meeting, ALEC introduced a bill called the Market Power Renewables Act, which seeks to undermine the Renewable Portfolio Standard or RPS.

As explained by PR Watch, this legislation “would phase-out a state’s RPS and instead create a renewable “market” where consumers can choose to pay for renewable energy, and allow utilities to purchase energy credits from outside the state. This thwarts the purpose of RPS policies, which help create the baseline demand for renewables that will spur the clean energy investment necessary to continue developing the technology and infrastructure that will drive costs down.”

 

Opposition to emissions reduction


ALEC has drafted laws that seek to oppose state efforts to reduce emissions. This includes a model bill titled, “State Withdrawal from Regional Climate Initiatives”, which opposes limiting climate change causing carbon emissions.

ALEC bills have not only opposed efforts from state agencies to regulate pollution, they even tried to stop the federal Environmental Protection Agency (EPA) from regulating greenhouse gas emissions.
In essence, ALEC’s goal is to undermine emissions reduction efforts and to continue our reliance on fossil fuels. Resistance to limiting atmospheric CO2 represents a serious threat to global health as it is widely understood that failure to reign in carbon emissions will have catastrophic consequences.

 

Control of water, land and information


An ALEC bill titled “Environmental Services Public-Private Partnership Act” would give for-profit companies control over wastewater treatment and drinking water. Another ALEC law titled “Disposal and Taxation of Public Lands Act” would give states access to resources in federal lands that are protected as wilderness preserves.

In addition to promoting anti-environmental bills, and seeking control over resources, they also craft legislation to control information and help industry escape public accountability. ALEC’s Animal and Ecological Terrorism Act would quash the First Amendment rights of reporters, investigators and videographers by making it harder for them to document issues associated with food safety and animal cruelty.  This is similar to Utah’s ag-gag law of 2012, which led to charges against a young woman named Amy Meyer, who filmed the outside of a slaughterhouse from public land. This ALEC model bill could also criminalize environmental civil disobedience.

Click here to view the full list of 2013 bills from the ALEC Energy, Environment, and Agriculture Task Force bills.

 

Growing resistance


The American public is increasingly aware of ALEC’s activities. As ALEC gathered for its 40th annual meeting in Chicago on August 7, they were met by protesters who marched outside the Palmer House Hotel where the meeting was held. The thousands who demonstrated included environmentalists, union members, civil rights activists, and social justice campaigners. Although this was not the first protest against ALEC, it was the largest to date.

Groundbreaking news coverage has helped to expose ALEC. Some of the most inclusive coverage of ALEC was provided by the CMD in the 2011 piece titled “ALEC Exposed.” Another was a documentary from Bill Moyers & Company titled “United States of ALEC.

One of the ways that ALEC has managed to wield so much power is by virtue of the fact that they have always functioned in the shadows. However, people are increasingly coming to terms with the nefarious ways in which ALEC threatens democracy and efforts to combat climate change.

The normally clandestine activities of ALEC are no longer hidden under a blanket of secrecy. Companies are increasingly understanding that involvement with ALEC is a PR liability.  Already, there have been a number of big multinationals that have withdrawn from the organization. Over the past year-and-a-half, almost 50 global corporations have dropped their ALEC membership and national campaigns are encouraging others to abandon ALEC.

After four decades of covert operations, ALEC is starting to feel the pressure from public scrutiny. Although ongoing resistance can be expected from the fossil fuel industry, public awareness can divest ALEC of its influence over state legislatures.

Shinning a spotlight on ALEC’s activities will kill the succubus that is draining the lifeblood from America’s democracy.

Source: Global Warming is Real

Related Articles
Video - How ALEC Controls US Legislation
Video - ALEC Bill on Capitol Hill
Video - United States of ALEC
Video - United States of ALEC: A Follow-Up
Video - ALEC's Organized Corruption