Innovation is Key for Sustainability: Best Companies are Getting Better According to Tomorrow’s Value Rating 2013

Sustainability strategy company Two Tomorrows', tenth Tomorrow’s Value Rating 2013 (TVR), shows that the best companies are getting better. The rankings recognize companies that increasingly demonstrate “clarity of vision and innovation in their pursuit of a sustainable business model,” that is likely to likely to drive sustainable value in the future. This rating assesses the performance of the 50 companies in the Dow Jones Sustainability Index (DJSI).

In order of their performance here are the top ten.

1. Unilever
2. KT
3. Nestlé
4. Sprint
5. Vodafone
6. Iberdrola
7. E.ON
8. BMW
9. Ford
10.Deutsche Telekom

According to this report there has been considerable improvement since 2010. The average of the top 10 has improved by 27 percent in the last few years (55 percent in 2010, 83 percent in 2013). The average scores for all the rated companies has remained about the same, and the gap has gotten bigger between the best and the worst.

Here are some of the key qualities singled out by the TVR report
  • Vision and innovation
  • Partnerships and collaborations
  • A structured innovation process based on clear sustainability criteria
  • Incorporation of stakeholder views in decision making
  • Adapt to risk management systems including long-term risks
  • Awareness of and responsiveness to human rights
Some up-and-comers recognized in the report include China Mobile and Telenor

If the report can be reduced to one short phrase it would be that, Innovation is key not only to get on the list but to remain on top.

© 2013, Richard Matthews. All rights reserved.

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