IAC HQ, 555 West 18th Street, NYC. Cradle to Cradle Products Innovation Celebration in New York City will honor C2C leaders and present the winners of the Cradle to Cradle Product Innovation Challenge, sponsored by the Schmidt Family Foundation and the Dutch Postcode Lottery, with a shared cash prize of $250,000.
Aveda, Method, PUMA, Shaw, Steelcase among Innovators to be Honored.
Across the globe more than 200 companies are transforming product design and leading a new, green industrial revolution. Come see their product innovations first hand.
Cradle to Cradle Products Innovation Institute (C2C) is celebrating manufacturers of everything from clothing and furniture to carpets and cleaning products who have committed to “remake the way they make things” - transforming product design and leading a new industrial revolution. Following the lead of the green building industry, manufacturers from fashion, beauty, home and lifestyle brands are striving to make every product that touches our lives adhere to the highest standards of environmental and human safety.
A total of 200 companies have already chosen to improve their products by reducing toxins, increasing reusability of materials and creating a healthier world. Together they are innovating products ranging from mushroom packaging that replaces polystyrene foam to house paint and plaster that prohibits mold-inducing bacteria and promotes cleaner air in your home.
Bridgett Luther, president of Cradle to Cradle Innovation Institute will give a C2C innovation briefing and first look at Cradle to Cradle products from companies including Aveda, BellaDura, bioMason, Ecovative, ECOR, Designtex, Herman Miller, IceStone, MechoSystem, Method, ROMA, PUMA, Shaw Industries and Steelcase.
Cradle to Cradle Products Innovation Institute was co-founded in 2010 by William McDonough and Michael Braungart with support from Robert F. Kennedy, Jr., Wendy Schmidt and Brad Pitt. The Cradle to Cradle Production Innovation Institute is an international non-profit organization created to administer the Cradle to Cradle Certified Products Standard, a continual quality improvement system for transforming the making of things into a positive force for society, economy, and the planet. c2ccertified.org.
If you are unable to attend, but would still like information about the C2C Innovation Institute or the winners of the 2013 C2C Product Innovation Prize, please contact Sarah Gentsch at sarah@cwandco.com or (212) 379-4024 x 104.
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