Infographic - Sea Level Rise and Global Warming
The Dangerous Trajectory of CO2 Growth Since the 1880's
Levels carbon dioxide (CO2) have grown steadily since the dawn of the industrial revolution and the trend is accelerating. While CO2 levels have grown steadily since the dawn of the industrial revolution, 2012 saw the second largest increase since record keeping began in 1959. In 2012, CO2 levels jumped by 2.67 parts per million (PPM) to just under 395 parts per million.
With an increase of 2.93 PPM of CO2, only 1998 had a bigger annual increase in carbon dioxide. From 2000 to 2010, the world averaged a yearly rise of just under 2 parts per million. While in the 1960's levels rose by less than 1 PPM. The most recent observations put CO2 levels at 400 PPM.
Since the mid-1800s temperatures haven already risen about 1.5 degrees and the current trajectory puts us on track for catastrophic temperature increases of almost 5 degrees in the next several decades.
This puts us on a trajectory to far exceed the maximum threshold for heat trapping greenhouse gases (GHGs) and making it very likely that we will see temperature increases beyond the widely acknowledged safe upper limit of 2 degrees.
To make matters worse, our oceans and plant life, which normally absorbs considerable amounts of CO2, are showing signs that they are slowing their the rates of absorption.
© 2013, Richard Matthews. All rights reserved.
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With an increase of 2.93 PPM of CO2, only 1998 had a bigger annual increase in carbon dioxide. From 2000 to 2010, the world averaged a yearly rise of just under 2 parts per million. While in the 1960's levels rose by less than 1 PPM. The most recent observations put CO2 levels at 400 PPM.
Since the mid-1800s temperatures haven already risen about 1.5 degrees and the current trajectory puts us on track for catastrophic temperature increases of almost 5 degrees in the next several decades.
This puts us on a trajectory to far exceed the maximum threshold for heat trapping greenhouse gases (GHGs) and making it very likely that we will see temperature increases beyond the widely acknowledged safe upper limit of 2 degrees.
To make matters worse, our oceans and plant life, which normally absorbs considerable amounts of CO2, are showing signs that they are slowing their the rates of absorption.
© 2013, Richard Matthews. All rights reserved.
Related Posts
C02 Concentrations are the Highest in 3 Million Years
The Safe Upper Limit of Atmospheric Carbon is 350 PPM
Arctic Monitoring Stations Report High Levels of CO2
Melting Arctic Ice is Releasing Massive Amounts of Methane
Debunking CO2 Myths and The Science of Climate Change
Primer on CO2 and Other GHGs
The Green Economy is the Right Solution for our Troubled Times
Action on Climate Change
The Effects of Global Warming
C02 Concentrations are the Highest in 3 Million Years
For the first time in 3 million years, carbon dioxide (C02) concentrations in the Earth's atmosphere hit 400 parts per million (PPM). In April 2013, levels of atmospheric CO2 at the Mauna Loa Observatory in Hawaii hit more than 400 PPM. Levels of 400 PPM have also been recorded in the Arctic.
Many leading environmentalists, including Bill McKibben have indicated that the safe upper limit is 350 PPM others suggest the limit could be as high as 450 PPM. At the current rate it appears likely we will surpass 450 PPM of carbon dioxide (CO2) which will result in catastrophic global temperature increases of around 5 degrees.
Levels of GHGs have been rising steadily. In 1958 Carbon dioxide levels were at 317 PPM, in slightly more than 50 years we have seen this number rise by 83 PPM.
To understand the implications of this rise in CO2 we need only look at the state of the world 3 million years ago. During the Pliocene era levels of CO2 were around 400 PPM; temperatures were around 4 degrees hotter than they are today and sea levels were between five and 40 metres higher than today.
The rise in greenhouse gases (GHGs) like CO2 is a function of human activity such as burning fossil fuels and cutting down forests. One of the most troubling aspects of the rise in CO2 is the fact that it appears to be accelerating.
© 2013, Richard Matthews. All rights reserved.
Related Posts
The Dangerous Trajectory of CO2 Growth Since the 1880's
The Safe Upper Limit of Atmospheric Carbon is 350 PPM
Arctic Monitoring Stations Report High Levels of CO2
Melting Arctic Ice is Releasing Massive Amounts of Methane
Debunking CO2 Myths and The Science of Climate Change
Primer on CO2 and Other GHGs
The Green Economy is the Right Solution for our Troubled Times
Action on Climate Change
The Effects of Global Warming
Natural Gas is Not Clean Energy
Whats the Fracking Problem?
Coke and the WWF's CO2 Eating Billboard
Many leading environmentalists, including Bill McKibben have indicated that the safe upper limit is 350 PPM others suggest the limit could be as high as 450 PPM. At the current rate it appears likely we will surpass 450 PPM of carbon dioxide (CO2) which will result in catastrophic global temperature increases of around 5 degrees.
Levels of GHGs have been rising steadily. In 1958 Carbon dioxide levels were at 317 PPM, in slightly more than 50 years we have seen this number rise by 83 PPM.
To understand the implications of this rise in CO2 we need only look at the state of the world 3 million years ago. During the Pliocene era levels of CO2 were around 400 PPM; temperatures were around 4 degrees hotter than they are today and sea levels were between five and 40 metres higher than today.
The rise in greenhouse gases (GHGs) like CO2 is a function of human activity such as burning fossil fuels and cutting down forests. One of the most troubling aspects of the rise in CO2 is the fact that it appears to be accelerating.
© 2013, Richard Matthews. All rights reserved.
Related Posts
The Dangerous Trajectory of CO2 Growth Since the 1880's
The Safe Upper Limit of Atmospheric Carbon is 350 PPM
Arctic Monitoring Stations Report High Levels of CO2
Melting Arctic Ice is Releasing Massive Amounts of Methane
Debunking CO2 Myths and The Science of Climate Change
Primer on CO2 and Other GHGs
The Green Economy is the Right Solution for our Troubled Times
Action on Climate Change
The Effects of Global Warming
Natural Gas is Not Clean Energy
Whats the Fracking Problem?
Coke and the WWF's CO2 Eating Billboard
The Green Market Oracle Surpasses a Million Page Views
The Green Market Oracle is proud to announce that we have surpassed one million page views! When we published the first article in The Green Market Oracle (then called The Green Market) five years ago, one milestone we never considered reaching was the magical one million page-views marker. In the first months The Green Market was getting just over 5000 page views per month. Since that time our traffic had steadily increased and we now generate over 70,000 page views per month (and growing).
The Green Market Oracle is widely recognized as a leading site for providing cutting edge news and views on sustainability, environmental science and the green economy. Our mission has been focused on providing information that helps the business community and others to understand and embrace sustainability.
Our articles are widely disseminated through our social media channels and through our partners sites. The Green Market Oracle is a contributing partner to dozens of publications including Green Conduct, Eco-Business.com, Solar FeedsIndustry Intelligence iblog.
Since its inception in 2008, The Green Market Oracle has received many accolades including the Top Sustainability Blog. In 2010 The Green Market was ranked as one of the top 5 green blogs in Canada. In 2010 and 2011 The Green Market was considered to be among the leaders in Evan Carmichael's Top Social Entrepreneurship Blogs to Watch. Also in 2011, The Green Market was included in the 50 Best Blogs for Green Business Students. In 2013 The Green Market Oracle was nominated as one of the Best Green Energy Sites of 2012, "for brandishing the latest and greatest in green energy and sustainability." However, no award is more valuable than our loyal readership.
To our global reader base we want to offer a heartfelt thank you for all your support. With almost three thousand posts, hundreds of comments and scores of personal correspondences we are making a difference. A special thank you to our loyal readers who stop by each day, together we are part of a global movement that is helping the business community and others to see the wisdom of sustainability.
For those who have not already done so, please consider joining the thousands who are following The Green Market Oracle's Twitter feed and also like our Facebook Fanpage.
Once again thank you for all your support and keep reading!
© 2013, Richard Matthews. All rights reserved.
Related Articles
The Green Market Oracle Surpasses a Million Page Views
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The Green Market Oracle is widely recognized as a leading site for providing cutting edge news and views on sustainability, environmental science and the green economy. Our mission has been focused on providing information that helps the business community and others to understand and embrace sustainability.
Our articles are widely disseminated through our social media channels and through our partners sites. The Green Market Oracle is a contributing partner to dozens of publications including Green Conduct, Eco-Business.com, Solar FeedsIndustry Intelligence iblog.
Since its inception in 2008, The Green Market Oracle has received many accolades including the Top Sustainability Blog. In 2010 The Green Market was ranked as one of the top 5 green blogs in Canada. In 2010 and 2011 The Green Market was considered to be among the leaders in Evan Carmichael's Top Social Entrepreneurship Blogs to Watch. Also in 2011, The Green Market was included in the 50 Best Blogs for Green Business Students. In 2013 The Green Market Oracle was nominated as one of the Best Green Energy Sites of 2012, "for brandishing the latest and greatest in green energy and sustainability." However, no award is more valuable than our loyal readership.
To our global reader base we want to offer a heartfelt thank you for all your support. With almost three thousand posts, hundreds of comments and scores of personal correspondences we are making a difference. A special thank you to our loyal readers who stop by each day, together we are part of a global movement that is helping the business community and others to see the wisdom of sustainability.
For those who have not already done so, please consider joining the thousands who are following The Green Market Oracle's Twitter feed and also like our Facebook Fanpage.
Once again thank you for all your support and keep reading!
© 2013, Richard Matthews. All rights reserved.
Related Articles
The Green Market Oracle Surpasses a Million Page Views
The Green Market Oracle Nominated for Best Green Energy Website
The Green Market Makes EvanCarmichael's List of Top 50 Social Entrepreneurship Blogs
New Discoveries of Lithium Deposits
There is an increasing demand for Lithium that is putting upward pressure on the cost of this rare earth mineral, but the discovery of new deposits will help address this growing demand. Lithium is an element that powers the modern world. A vast and growing number of portable devices including electronics like phones, tablets and laptops depend on lithium and so do electric and hybrid cars.
Some of the top producing countries for lithium are Chile, Argentina and Bolivia. These three countries are known as the “lithium triangle.” Chile is the world’s leading source of the element, turning out around 40 percent of global supply, however discoveries in Bolivia, (which opened its first lithium pilot plant in January), suggest that the country may have 50 percent of the world’s reserves, which is enough to power 4.8 billion electric cars.
Australia and China are also major sources of lithium. In 2009 worldwide estimates of known lithium reserves totaled 18,000 tonnes.
Currently, the US imports more than 80 percent of the lithium it uses, however, researchers at the University of Wyoming have found a huge deposit containing 228,000 tons of lithium in Rock Springs Uplift. That's enough to meet annual US demand, and almost twice as much as the reserves from the biggest domestic lithium producer (located at Silver Peak, in Nevada).
Although we are discovering new deposits of lithium, it is important to note that the rare earth mineral can also be recycled from old batteries.
© 2013, Richard Matthews. All rights reserved.
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Some of the top producing countries for lithium are Chile, Argentina and Bolivia. These three countries are known as the “lithium triangle.” Chile is the world’s leading source of the element, turning out around 40 percent of global supply, however discoveries in Bolivia, (which opened its first lithium pilot plant in January), suggest that the country may have 50 percent of the world’s reserves, which is enough to power 4.8 billion electric cars.
Australia and China are also major sources of lithium. In 2009 worldwide estimates of known lithium reserves totaled 18,000 tonnes.
Currently, the US imports more than 80 percent of the lithium it uses, however, researchers at the University of Wyoming have found a huge deposit containing 228,000 tons of lithium in Rock Springs Uplift. That's enough to meet annual US demand, and almost twice as much as the reserves from the biggest domestic lithium producer (located at Silver Peak, in Nevada).
Although we are discovering new deposits of lithium, it is important to note that the rare earth mineral can also be recycled from old batteries.
© 2013, Richard Matthews. All rights reserved.
Related Articles
Electric Vehicles Will Drive Demand for Lithium
Lithium Power Benefits Investors
Mobile Electronics are Driving Demand for Lithium
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Rare Earth Minerals Power the Green Economy
Event - Accelerate: Collaborating for Sustainability Conference
Accelerate: Collaborating for Sustainability Conference, will take place on June 10 - 11 2013, in Guelph, Ontario. This conference focuses on the prescient topic of collaboration as it applies to sustainability. Change-makers throughout society are increasingly calling for greater collaboration to solve complex challenges, especially around sustainability issues. But there is precious little expertise in how to convene diverse groups and steward multi-stakeholder change processes.
In response, The Natural Step Canada will host “ACCELERATE: Collaborating for Sustainability”, a two-day national conference to convene sustainability practitioners and kindred spirits to learn on the “bleeding edge” together, share successes, and seed potential collaborative initiatives.
Join over 200 leaders, social innovators, and decision makers from large and small businesses, corporations, higher education institutions, government, non-profits, social enterprises, social venture capital firms, and more in exploring how we can effectively collaborate to create a sustainable future.
Attend Accelerate to:
•Hear from world-class sustainability experts and industry leaders on topics such as “Why Collaboration Matters”, “Redefining Success” and “Exploring Collective Impact and Shared Value.”
•Network with sustainability professionals from a variety of sectors and industries
•Collaborate and share your expertise with others on issues that matter to you and participate in collective action to accelerate the change toward sustainability
Who should attend?
This gathering will be ideal for sustainability leaders in multinational businesses, large and small Canadian businesses, higher education, government, non-profits, social enterprises, social venture capital firms, and more. Join over 150 leaders and decision makers in exploring how we can effectively collaborate to create a sustainable future.
For more information including the full list of speakers and registration click here.
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In response, The Natural Step Canada will host “ACCELERATE: Collaborating for Sustainability”, a two-day national conference to convene sustainability practitioners and kindred spirits to learn on the “bleeding edge” together, share successes, and seed potential collaborative initiatives.
Join over 200 leaders, social innovators, and decision makers from large and small businesses, corporations, higher education institutions, government, non-profits, social enterprises, social venture capital firms, and more in exploring how we can effectively collaborate to create a sustainable future.
Attend Accelerate to:
•Hear from world-class sustainability experts and industry leaders on topics such as “Why Collaboration Matters”, “Redefining Success” and “Exploring Collective Impact and Shared Value.”
•Network with sustainability professionals from a variety of sectors and industries
•Collaborate and share your expertise with others on issues that matter to you and participate in collective action to accelerate the change toward sustainability
Who should attend?
This gathering will be ideal for sustainability leaders in multinational businesses, large and small Canadian businesses, higher education, government, non-profits, social enterprises, social venture capital firms, and more. Join over 150 leaders and decision makers in exploring how we can effectively collaborate to create a sustainable future.
For more information including the full list of speakers and registration click here.
Related Articles
Increasing Collaboration to Build a Sustainable Future
Environmental Collaboration Transforming Government
Collaboration in Sustainable Supply Chains
Cleantech Partnerships and Collaborations
Video: Interface's Sustainability Challenges are Being Met with Collaboration
Event - Climate Ride California
Climate Ride California will take place on May 19 - 23, 2013. Rider will go from Fortuna, CA to San Francisco, CA. Climate Ride California begins near Eureka in the midst of Northern California's majestic redwoods. From there they travel along the coast, soaking in expansive ocean views and coastal bluffs. On the fourth day, they will pedal inland along the Russian River to cruise through California's famed Wine Country, considered some of the best cycling in the US. The final day is an epic ride goes through Marin and across the Golden Gate Bridge to reach the final destination, San Francisco. Climate Ride is a 501(c)(3) nonprofit organization that organizes life-changing charitable events to raise awareness and support sustainability, bike advocacy, and environmental causes.
The Rides
Each year, Climate Ride holds two week-long events: Climate Ride NYC-DC and Climate Ride California.
By participating, Climate Riders make an extraordinary contribution to a cause they care about. They are helping to provide much-needed financial support, raising awareness, engaging other riders, and helping to build a national network of supporters.
The reward for this commitment is the ride of a lifetime through some of America's most beautiful landscapes. Riders meet and network with leaders in sustainability, renewable energy, and environmental causes while raising awareness of our cause.
The organizations supported by Climate Ride are doing important work and the money raised makes a crucial difference. Proceeds from the ride benefit a collection of environmental and bike-related non-profits. Riders can choose to direct grants to the non-profit of their choice.
The Speaker Series
The Expert Speaker Series: Each evening of the ride, expert speakers educate and inspire Climate Riders about sustainability, climate, the green economy, and energy issues. The riders and the communities they pass through learn that our government, businesses, and each individual American will benefit from a cleaner, healthier energy system. This is a unique event — a fundraiser and green conference on wheels.
The Congressional Appointments
The Climate Ride staff schedules hundreds of appointments for riders to meet in person with their senators and representatives. In 2012 alone, they trained and scheduled more than 100 riders to meet with Congress. They are helping to create a grassroots force of 'people-powered' lobbyists.
The Beneficiary Grants Program
The Climate Ride staff handles hundreds of inquiries from potential beneficiaries and manages a process to vet and approve the organizations that riders wish to support. They assist organizations in making Climate Ride a useful and meaningful part of their development plans. They process tens of thousands of donations and handle every aspect of the rides so that these organizations can benefit without any risk or cost - so they can focus on achieving their missions.
Community Building and Awareness
Climate Ride strives to build a engaging new community around sustainability, bike advocacy and climate issues. Their staff works to publicize these causes and promote engagement. They work to keep past and present riders engaged with the issues and the beneficiaries they support.
Who Runs Climate Ride?
Climate Ride was created by two women, Geraldine Carter and Caeli Quinn in 2008. A year later Blake Holiday joined as Ride Director. Together, the three of them have a combined experience of more than 25 years of professional, high-end bike trip leading and development. Their expertise ranges from custom trips in far-flung locales to largescale charitable events. The three have have put together a volunteer staff of professional trip leaders and guides to host these extraordinary and life-changing charitable cycling events. In 2012, Andrew Valainis joined the staff to help every single rider meet their fundraising and training goals.
Why They Ride
The ride to support a collection of beneficiary organizations that are working to engage citizens in the possibility of a green economy, educate the public about the interconnected web of environmental issues related to the climate crisis, mobilize government and businesses to enact sound energy policies that promote renewables, and raise the profile of the bicycle as a crucial form of green transportation. Your fundraising helps these beneficiaries continue to provide the critical services and education needed to address sustainability and bike advocacy issues. Right now, your fundraising and your effort to raise awareness are more critical than ever.
We can create communities with cleaner air, where we ride bikes, drive efficient cars and live and work in energy-saving, healthy buildings. If you demand it, our legislators and business community will promote clean energy and smarter transportation systems. By joining Climate Ride, you can take a step in this direction.
This transformative bicycling event is ideal for anyone who believes that change is possible and that America can take the lead in a green economy.
On Climate Ride experts from every field of work and climate enthusiasts from every state come together and brainstorm about how we can solve climate change -- while taking in the beauty and challenge of transporting ourselves, carbon-free.
For more information about Climate Ride click here.
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10 Charts on Climate Change
Making Climate Change an Issue
The Staggering Costs of Ignoring Climate Change
New Study Quantifies the Costs of Climate Change
The Rides
Each year, Climate Ride holds two week-long events: Climate Ride NYC-DC and Climate Ride California.
By participating, Climate Riders make an extraordinary contribution to a cause they care about. They are helping to provide much-needed financial support, raising awareness, engaging other riders, and helping to build a national network of supporters.
The reward for this commitment is the ride of a lifetime through some of America's most beautiful landscapes. Riders meet and network with leaders in sustainability, renewable energy, and environmental causes while raising awareness of our cause.
The organizations supported by Climate Ride are doing important work and the money raised makes a crucial difference. Proceeds from the ride benefit a collection of environmental and bike-related non-profits. Riders can choose to direct grants to the non-profit of their choice.
The Speaker Series
The Expert Speaker Series: Each evening of the ride, expert speakers educate and inspire Climate Riders about sustainability, climate, the green economy, and energy issues. The riders and the communities they pass through learn that our government, businesses, and each individual American will benefit from a cleaner, healthier energy system. This is a unique event — a fundraiser and green conference on wheels.
The Congressional Appointments
The Climate Ride staff schedules hundreds of appointments for riders to meet in person with their senators and representatives. In 2012 alone, they trained and scheduled more than 100 riders to meet with Congress. They are helping to create a grassroots force of 'people-powered' lobbyists.
The Beneficiary Grants Program
The Climate Ride staff handles hundreds of inquiries from potential beneficiaries and manages a process to vet and approve the organizations that riders wish to support. They assist organizations in making Climate Ride a useful and meaningful part of their development plans. They process tens of thousands of donations and handle every aspect of the rides so that these organizations can benefit without any risk or cost - so they can focus on achieving their missions.
Community Building and Awareness
Climate Ride strives to build a engaging new community around sustainability, bike advocacy and climate issues. Their staff works to publicize these causes and promote engagement. They work to keep past and present riders engaged with the issues and the beneficiaries they support.
Who Runs Climate Ride?
Climate Ride was created by two women, Geraldine Carter and Caeli Quinn in 2008. A year later Blake Holiday joined as Ride Director. Together, the three of them have a combined experience of more than 25 years of professional, high-end bike trip leading and development. Their expertise ranges from custom trips in far-flung locales to largescale charitable events. The three have have put together a volunteer staff of professional trip leaders and guides to host these extraordinary and life-changing charitable cycling events. In 2012, Andrew Valainis joined the staff to help every single rider meet their fundraising and training goals.
Why They Ride
The ride to support a collection of beneficiary organizations that are working to engage citizens in the possibility of a green economy, educate the public about the interconnected web of environmental issues related to the climate crisis, mobilize government and businesses to enact sound energy policies that promote renewables, and raise the profile of the bicycle as a crucial form of green transportation. Your fundraising helps these beneficiaries continue to provide the critical services and education needed to address sustainability and bike advocacy issues. Right now, your fundraising and your effort to raise awareness are more critical than ever.
We can create communities with cleaner air, where we ride bikes, drive efficient cars and live and work in energy-saving, healthy buildings. If you demand it, our legislators and business community will promote clean energy and smarter transportation systems. By joining Climate Ride, you can take a step in this direction.
This transformative bicycling event is ideal for anyone who believes that change is possible and that America can take the lead in a green economy.
On Climate Ride experts from every field of work and climate enthusiasts from every state come together and brainstorm about how we can solve climate change -- while taking in the beauty and challenge of transporting ourselves, carbon-free.
For more information about Climate Ride click here.
Related Articles
Video - A Brief History of Anthropogenic Climate Change
Climate Change is Already Killing 400000 People Annually
PricewaterhouseCoopers Climate Change Warning
World Bank Climate Change Warning
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Hurricane Sandy, Climate Change and the Upcoming Election
10 Charts on Climate Change
Making Climate Change an Issue
The Staggering Costs of Ignoring Climate Change
New Study Quantifies the Costs of Climate Change
Event - Business 4 Better Conference: Saving the Planet Through B Power
Mightybytes’ Tim Frick presents “By Pixel and Pedal: Saving the Planet through B Power” at the Business 4 Better conference in Anaheim, CA, May 1st-2nd, 2013. Business 4 Better (B4B) is a two-day conference designed for people from mid-sized businesses who work in the areas of social responsibility, community outreach and corporate volunteer programs.
At this conference Tim Frick will address how Mightybytes partnered with Climate Ride, a charity bike ride for sustainable solutions, and used the B Corporation framework to spark a successful partnership that benefits both organizations.
By Pixel and Pedal: Saving the Planet Through B Power
When Mightybytes, an Illinois Benefit Corporation, took B Lab’s Impact Assessment it got creative when thinking about how to improve its score in the areas of community and environment. Tim Frick decided to partner with Climate Ride, a charity bike ride that raises awareness and money for climate change and green transportation advocacy organizations. He used the B Corp assessment framework to spark a successful partnership that benefits both organizations. This session will help conference attendees learn how one company clarify its mission, while ensuring the success of a nonprofit partner in key areas of online fundraising, community engagement, and social network reach. Read a case study on the partnership
The cost of the conference is $49 for an all-access pass.
For more information click here.
© 2013, Richard Matthews. All rights reserved.
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At this conference Tim Frick will address how Mightybytes partnered with Climate Ride, a charity bike ride for sustainable solutions, and used the B Corporation framework to spark a successful partnership that benefits both organizations.
By Pixel and Pedal: Saving the Planet Through B Power
When Mightybytes, an Illinois Benefit Corporation, took B Lab’s Impact Assessment it got creative when thinking about how to improve its score in the areas of community and environment. Tim Frick decided to partner with Climate Ride, a charity bike ride that raises awareness and money for climate change and green transportation advocacy organizations. He used the B Corp assessment framework to spark a successful partnership that benefits both organizations. This session will help conference attendees learn how one company clarify its mission, while ensuring the success of a nonprofit partner in key areas of online fundraising, community engagement, and social network reach. Read a case study on the partnership
The cost of the conference is $49 for an all-access pass.
For more information click here.
© 2013, Richard Matthews. All rights reserved.
Related Articles
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Sustainability in the Workplace Low-Hanging Fruit (Video)
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Video - The Business Case for Sustainability
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Video - A Debate about the 350.org Fossil Fuel Divestment Campaign
DemocracyNow.org hosted a conversation about how to confront global warming it with 350.org founder Bill McKibben and journalist Christian Parenti. Some have called 2013 "year zero" in the battle over climate change. This comes as 2012 was a year of extreme weather, from the melting of the Arctic, to Superstorm Sandy, to the massive typhoon in the Philippines. It was also the warmest year on record in the United States, with massive droughts and frequent wildfires. In the U.S. presidential debates, neither of the major party candidates took on climate change. But right after the election, McKibben and 350.org hit the road to begin a campaign focused on confronting the role of the fossil fuel industry -- what McKibben calls, "Public Enemy Number One to the survival of our planetary civilization."
The tour has since ended, but the fossil fuel divestment campaign it launched is growing. Many environmentalists welcome the fossil fuel divestment campaign as the new frontier in their activism, but some have raised questions about the effectiveness of a widespread fossil fuels divestment campaign, including Parenti, who wrote the recent article, "Problems With the Math: Is 350's Carbon Divestment Campaign Complete?" We host a discussion about the campaign with McKibben, who was just voted "Vermonter of the Year" by the Burlington Free Press and is the author of "Eaarth: Making A Life On A Tough New Planet." Parenti is professor of sustainable development at the School for International Training and the author of "Tropic of Chaos: Climate Change and the New Geography of Violence."
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Video - Bill McKibben on Faith & Fossil Fuel Divestment
350.org founder and author Bill McKibben talks about the need for churches, synagogues, mosques and other religious institutions to divest from the fossil fuel industry. To learn more and join the campaign visit: http://gofossilfree.org
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350.org's Bill McKibben on Connect the Dots (2012)
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Rio+20: 350.org Campaign to End Fossil Fuels (2012)
350.org's Bill Mckibben Calls Hurricane Sandy a Wake-up Call (2012)
Bill McKibben on The Fight of Our Lives Video (2012)
Business and Climate Impacts Day from 350.org (2012)
Success of the End Fossil Fuels Campaign (2012)
350.org's Power Shift Rally at the US (2011)
350.org's Moving Planet: Beyond Fossil Fuels (2011)
Bill McKibben and the 350 Team's Global Strategies for 2011
The Next Big Thing from Bill Mckibben and the 350.org Team (2011)
350.org and Business (2011)
350.org's The Global Work Party (2010)
350.org's 10/10/10 Global Work Party Message for Governments (2010)
350.org's 10/10/10 Event (2010)
Bill McKibben Goes to the White House (2010)
350.org Succeeds in Getting the White House Agrees to "Put Solar On It" (2010)
350.org Makes History (2009)
350.org: International Day of Climate Change Action (2009)
Video - Bill McKibben Makes the Case for Fossil Fuel Divestment at Middlebury College
350.org and Middlebury Schumann Distinguished Scholar Bill McKibben makes the case for fossil fuel divestment at a Middlebury panel about the endowment and socially responsible investing. The Go Fossil Free divestment campaign has spread to over 200 campuses across the country.
More info, visit: http://www.gofossilfree.org
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Video - Do the Math: The Movie
In just 42 minutes, Do The Math: The Movie, tells the story of the growing climate movement, from the new fossil fuel divestment campaign to the fight against the Keystone XL pipeline. Thousands of people screened the movie for Earth Day 2013. As we have yet to agree on global solutions to climate change, people need to understand what is at stake and what people are doing about it. The movie is brought to you by 350.org, and they want as many people as possible to see it as it is intended to be the springboard for the big plans they are making for this summer and beyond. Please share as widely as you can, it may very well be one of the most important things you do this year.
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350.org's Connect the Dots End Fossil Fuel (2012)
350.org's Bill McKibben on Connect the Dots (2012)
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Rio+20: 350.org Campaign to End Fossil Fuels (2012)
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Bill McKibben on The Fight of Our Lives Video (2012)
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Success of the End Fossil Fuels Campaign (2012)
350.org's Power Shift Rally at the US (2011)
350.org's Moving Planet: Beyond Fossil Fuels (2011)
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The Next Big Thing from Bill Mckibben and the 350.org Team (2011)
350.org and Business (2011)
350.org's The Global Work Party (2010)
350.org's 10/10/10 Global Work Party Message for Governments (2010)
350.org's 10/10/10 Event (2010)
Bill McKibben Goes to the White House (2010)
350.org Succeeds in Getting the White House Agrees to "Put Solar On It" (2010)
350.org Makes History (2009)
350.org: International Day of Climate Change Action (2009)
Report - Corporate Sustainability Reporting Budgets And Priorities
Sustainability reporting is an important pillar of corporate sustainability programmes and firms seek to communicate progress and meet stakeholders’ demands for sustainability disclosure. This report helps executives in sustainability, marketing and communications roles and firms selling into these functions, to understand where responsibility and budgets lie for corporate sustainability reporting activities.
Verdantix spoke to 250 sustainability leaders in 13 countries across 21 industries. This report delves into responsibility, budgets and priorities with regard to corporate sustainability reporting and segments data by industry and region.
Click here to register for access to this report.
Verdantix spoke to 250 sustainability leaders in 13 countries across 21 industries. This report delves into responsibility, budgets and priorities with regard to corporate sustainability reporting and segments data by industry and region.
Click here to register for access to this report.
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Noesis Pro Energy Reporting Portal Overview Webinar & Kindle Giveaway
This webinar will take place on Tuesday, May 7th 2:00 PM - 2:30 PM EDT. It is designed for those who are tired of creating charts in Excel and attaching them to reports to share with colleagues and clients. The Noesis Pro Energy Reporting Portal (ERP) makes it easy for users to create, customize, schedule and distribute energy reports to facility managers, executives, and anyone else apart of the energy management team.
Join us for a 30-minute webinar where we'll discuss all aspects of the Noesis Pro ERP, including custom industry benchmarking report templates, automated scheduling/distributing, and pricing.
To register for the webinar click here.
Join us for a 30-minute webinar where we'll discuss all aspects of the Noesis Pro ERP, including custom industry benchmarking report templates, automated scheduling/distributing, and pricing.
To register for the webinar click here.
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Whitepaper - Top 5 Energy Reporting Mistakes
Energy reporting is a crucial process for energy managers. There is no standard procedure for energy reporting and yet there are common mistakes which can lead to bad decisions and missed opportunities. Solid energy reporting can shed light on real performance leading to intelligent and measurable decisions which result in substantial savings. Don't let a tedious energy reporting process lead to common mistakes which effect decision making and impact the bottom line.
Noesis consulted their users and in-house experts to build this short e-book designed to help awareness and avoidance of these common mistakes. Use the resourceful information in this book to your advantage.
Be sure to download it so you don’t get caught making these common energy reporting mistakes.
To download the whitepaper click here.
Noesis consulted their users and in-house experts to build this short e-book designed to help awareness and avoidance of these common mistakes. Use the resourceful information in this book to your advantage.
Be sure to download it so you don’t get caught making these common energy reporting mistakes.
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Canadian Minister Attacks Leading Climate Scientist
Canada's natural resources minister Joe Oliver is stepping up personal attacks against climate scientists. Oliver may be feeling insecure about the fate of the Keystone XL pipeline in the wake of the release of a recent EPA report that clearly outlines many concerns with the pipeline project which if completed will ferry unprecedented amounts of carbon-heavy tar sands bitumen from Alberta to Texas. In the face of a scientific consensus and growing popular support for efforts to combat global warming, Oliver appears to be pulling out all the stops to sell his government's support for the controversial Keystone XL pipeline project.
During a visit to a Washington DC Thinktank, Oliver lambasted NASA climatologist James Hansen, saying he should be "ashamed" of his warnings about the dangers of the tar sands and his opposition to the Keystone XL.
For more than a quarter century Hansen has been raising public awareness about climate change, more recently he has been focusing his efforts on opposing the Keystone XL. However, Oliver told the audience at the Centre for Strategic and International Studies, "this is exaggerated rhetoric. It's frankly nonsense. I don't know why he said it but he should be ashamed of having said it."
Oliver reflexively rejects criticisms of Alberta's tar sands. Last year he wrote an open letter in which he denounced tar sands critics as "radicals" in the pay of foreign special interest groups.
The climate change denial from Oliver and other members of the ruling Conservatives have prompted Hansen to refer to this Canadian government as "Neanderthals," while expressing the view that Canadians are far more advanced than their national leadership.
© 2013, Richard Matthews. All rights reserved.
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During a visit to a Washington DC Thinktank, Oliver lambasted NASA climatologist James Hansen, saying he should be "ashamed" of his warnings about the dangers of the tar sands and his opposition to the Keystone XL.
For more than a quarter century Hansen has been raising public awareness about climate change, more recently he has been focusing his efforts on opposing the Keystone XL. However, Oliver told the audience at the Centre for Strategic and International Studies, "this is exaggerated rhetoric. It's frankly nonsense. I don't know why he said it but he should be ashamed of having said it."
Oliver reflexively rejects criticisms of Alberta's tar sands. Last year he wrote an open letter in which he denounced tar sands critics as "radicals" in the pay of foreign special interest groups.
The climate change denial from Oliver and other members of the ruling Conservatives have prompted Hansen to refer to this Canadian government as "Neanderthals," while expressing the view that Canadians are far more advanced than their national leadership.
© 2013, Richard Matthews. All rights reserved.
Related Articles
Canada Ruling Conservatives at Odds with US and China on Climate Change
Report Urges Canada's Federal Conservatives to Regulate Oil and Gas Sector to Meet GHG Targets
Canada Withdraws from UN Efforts to Combat Desertification
Canada Pulls out of Kyoto
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Canada's Ruling Conservatives Muzzle Scientists
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Video - Homage to Environmental Pioneer Rachel Carson
To celebrate Earth Day 2013 Open Road Media honored Rachel Carson. "Miss Carson, you are the lady who started all this." said Senator Abraham Ribicoff, to Rachel Carson as she testified before congress in 1963 Indeed she did. Carson's message that we must hold a sense of responsibility to the natural world speaks to us still, inspiring us all to greater awareness of our impact on the planet we inhabit. “I think Rachel Carson was one of the most important writers of our time,” says author and leading marine conservationist Richard Ellis. Carson dedicated her life to celebrating the natural world, whether it meant taking readers to the depths of the ocean with books such as The Sea Around Us or awakening the American public to the dangers of pesticides with Silent Spring. Her impact is felt to this day, and she is widely recognized as the mother of the environmental movement.
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Video - It's all in our heads: The psychology of sustainability
The psychology of sustainability is an increasingly important subject. In this video Simran Sethi explores how our psychology and geography shape the ways we engage and share with each other, and how the stories we tell can catalyze sustainability.
To see the video at GreenBiz click here.
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The World's Most Sustainable Companies: The Global 100 (2013)
The Global 100 is an annual project initiated by Corporate Knights Inc. The Global 100 is the most extensive data-driven corporate sustainability assessment in existence, and inclusion is limited to a select group of the top 100 large-cap companies in the world. Launched in 2005, the annual Global 100 is announced each year during the World Economic Forum in Davos. The Global 100 methodology for evaluating companies' sustainability or "clean capitalism" performance was cited as a leading global practice (by SustainAbility in their Rate the Raters research program, Phase 4). Here are the top 10 most sustainable companies in the world, followed by their country of origin and their sector:
1 Umicore, Belgium, Materials
2 Natura Cosmeticos, Brazil, Consumer staples
3 Statoil, Norway, Energy
4 Neste, Finland, Energy
5 Novo Nordisk, Denmark, Health Care
6 Storebrand, Norway, Financials
7 Koninklijke Philips Electronics, Netherlands, Industrials
8 Biogen Idec Inc, United States, Health Care
9 Dassault Systemes, France, Information Technology
10 Westpac Banking Corp, Australia, Financials
For the rest of the list click here.
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1 Umicore, Belgium, Materials
2 Natura Cosmeticos, Brazil, Consumer staples
3 Statoil, Norway, Energy
4 Neste, Finland, Energy
5 Novo Nordisk, Denmark, Health Care
6 Storebrand, Norway, Financials
7 Koninklijke Philips Electronics, Netherlands, Industrials
8 Biogen Idec Inc, United States, Health Care
9 Dassault Systemes, France, Information Technology
10 Westpac Banking Corp, Australia, Financials
For the rest of the list click here.
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EPA Slams State Department on the Keystone XL
In a letter to the State Department, the Environmental Protection Agency (EPA) raised serious objections to the proposed Keystone XL pipeline. A State Department's draft report in March said the project would not create significant environmental impacts. Describing the State Department's analysis of the project's environmental impact as "insufficient," the EPA said "oil sands crude is significantly more GHG intensive than other crudes and therefore has the potentially larger climate impacts"
The EPA quotes DSEIS reports which indicates that the lifecycle GHG emissions from oil sands could be 81 percent greater than emissions from the average crude refined in the US. The incremental emissions from the oil sands crude would be 18.7 million metric tons of CO2 equivalent based on the project's capacity of 830,000 barrels per day. Over a 50 year time span that could amount to 935 million metric tons.
The EPA letter goes on to question the veracity of the notion that in the absence of the Keystone XL, transportation of the oil sands would be done by rail. Transportation of the oil sands by rail entails higher costs and this could slow the transport of crude.
In terms of the mining of the oil sands, the EPA recommends working with the governments of Canada, specifically focusing on "pumping station energy efficiency and use of renewable energy, as well as investment in other carbon mitigation options."
The EPA letter points to the greater risks associated with oil sand (bitumen or dilbit) spills.
"We have learned from the 2010 Enbridge spill of oil sands crude in Michigan that spills of diluted bitument may require different response actions or equipment from response actions for conventional oil spills. These spills can also have different impacts than spills of conventional oil. We recommend that these differences be more fully addressed"
The further point to the problems associated with bitumen oil spill in water noting, "it is possible that large portions of dilbit will sink and that submerged oil significantly changes spill response and impacts."
The EPA cites DSEIS which recognizes that dissolved components like, "benzene, polycyclic aromatic hydrocarns (PAHs) and heavy metals could be slowly released back into the water column for many years after a release and could cause long-term chronic toxicological impacts"
The letter specifically recognizes the threat to the Ogallala Aquifer posed by the pipeline They further ask the Department of State to provide an "opportunity for public review and comment"
The EPA's letter urges the State to conduct a more thorough analysis of oil spill risks and alternative pipeline routes, as well as greenhouse gas emissions associated with the $7 billion pipeline.
The State Department is planning to conduct additional analysis and will incorporate comments from the public and other federal agencies into a final environmental report expected this summer. President Obama said in late 2011 that he would decide the pipeline’s fate, and a final decision is expected by summer.
© 2013, Richard Matthews. All rights reserved.
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The EPA quotes DSEIS reports which indicates that the lifecycle GHG emissions from oil sands could be 81 percent greater than emissions from the average crude refined in the US. The incremental emissions from the oil sands crude would be 18.7 million metric tons of CO2 equivalent based on the project's capacity of 830,000 barrels per day. Over a 50 year time span that could amount to 935 million metric tons.
The EPA letter goes on to question the veracity of the notion that in the absence of the Keystone XL, transportation of the oil sands would be done by rail. Transportation of the oil sands by rail entails higher costs and this could slow the transport of crude.
In terms of the mining of the oil sands, the EPA recommends working with the governments of Canada, specifically focusing on "pumping station energy efficiency and use of renewable energy, as well as investment in other carbon mitigation options."
The EPA letter points to the greater risks associated with oil sand (bitumen or dilbit) spills.
"We have learned from the 2010 Enbridge spill of oil sands crude in Michigan that spills of diluted bitument may require different response actions or equipment from response actions for conventional oil spills. These spills can also have different impacts than spills of conventional oil. We recommend that these differences be more fully addressed"
The further point to the problems associated with bitumen oil spill in water noting, "it is possible that large portions of dilbit will sink and that submerged oil significantly changes spill response and impacts."
The EPA cites DSEIS which recognizes that dissolved components like, "benzene, polycyclic aromatic hydrocarns (PAHs) and heavy metals could be slowly released back into the water column for many years after a release and could cause long-term chronic toxicological impacts"
The letter specifically recognizes the threat to the Ogallala Aquifer posed by the pipeline They further ask the Department of State to provide an "opportunity for public review and comment"
The EPA's letter urges the State to conduct a more thorough analysis of oil spill risks and alternative pipeline routes, as well as greenhouse gas emissions associated with the $7 billion pipeline.
The State Department is planning to conduct additional analysis and will incorporate comments from the public and other federal agencies into a final environmental report expected this summer. President Obama said in late 2011 that he would decide the pipeline’s fate, and a final decision is expected by summer.
© 2013, Richard Matthews. All rights reserved.
Related Articles
Unions Oppose the Keystone XL in the Jobs vs. Environment Debate
Cornell University Questions the Economic Benefits of the Keystone XL Pipeline
American Employment: Keystone XL vs Green Jobs
The DoD's Climate Change Adaptation Roadmap (CCAR) Excludes Keystone XL
The Center for Biological Diversity CREDO and Friends of the Earth Slam Keystone Reversal
Bill McKibben on Obama's Keystone XL Reversal
Republicans Vow to Continue Push for Keystone
A State Department Environmental Impact Assessment Clears the Keystone XL Pipeline
Obama to Expedite the Keystone XL Pipeline
Powerful New Tool Analyzes Website Sustainability
Mightybytes is a Chicago-based company that is working to help green the digital space. They are pioneers in the often overlooked area of digital sustainability. They have launched a free innovative web-based app called EcoGrader that helps companies to assess and improve the carbon footprints of their websites.
As a certified B Corporation and a three-star certified Eco-Andersonville green business, Mightybytes has sustainability woven into their DNA. They embrace an imperative for sustainability and apply that passion to their work, their office environment, and their personal lives. They are committed to making a social impact with their work and they are equally passionate about environmental stewardship.
Mightybytes helps organizations to solve communication, design, and technical problems, build online brands, create software-based business solutions, nurture and support customer communities, reach new targeted audiences and develop digital products that meet specific marketing goals.
While Mightybytes helps organizations of all types, they tend to work with clients who share their ideals and commitment to making the world a better place.
According to the presentation “Quality and Social Responsibility: Achieving Sustainable Results,” between 60 and 70 percent of consumers expect companies to be responsible and two-thirds of consumers say that “as a society, we need to consume a lot less to improve the environment for future generations.” Companies are responding to consumer demands by getting increasingly serious about sustainability. The Social Science Research Network reports that 60 percent of American executives think their social responsibility strategies resulted in improved corporate reputation which they see as a business benefit.
For most CSR-conscious companies, improving sustainability begins in the physical space with initiatives like recycling programs and eco-friendly sourcing of materials. However, it is far less common for companies to examine and improve their online environmental impact. This represents an important opportunity as many leading web sites are both inefficient and unsustainable.
Most people think the web is a green medium, but the average website has a carbon footprint that is similar a book or a newspaper. Today many webpages have a carbon footprint which exceeds that of a printed page, especially if the web page is left open for long periods of time, such as when reading blog posts or watching movies. Even more surprising is the fact that 9 percent of the total US energy usage goes toward powering the internet.
According to a recent report in the New York Times, data centers in the US use 10 billion watts of electricity per year and much of that energy comes from sources that are neither renewable nor clean. As explained by Mightybytes, roughly 50 million computer servers are responsible for nearly 5 percent of the earth’s greenhouse gases.
On Earth Day (April 22, 2013) MightyBytes launched EcoGrader, a powerful free tool that enables users to assess a website's level of sustainability. This new web based app not only helps businesses by rating a site's energy efficiency, it also provides quick and easy ways to minimize the carbon footprint and improve the site.
Using EcoGrader could not be easier, all the user has to do is plug in a URL, the app then runs an analysis that grades the site on a score from 0-100 based on a site's sustainability in the following four areas:
1. Green hosting is assessed based on a provider that is powered by renewable energy or associated renewable energy credits (RECs).
2. Findability scoring is based on the amount of time that user spends looking for the information that he or she needs on a website. (The less time a user has to search for the information that they are looking for, the less energy is required to deliver that content).
3. Design and user experience ranking is grounded in mobile optimizations and the use of HTML 5 and CSS 3 instead of Flash. (When data-heavy assets weigh down a site, more energy is required to bring up the site).
4. Performance scores depend on page load times and the number of files and server requests required for each page to load.
Scores in each area are aggregated for a composite grade between 0 and 100. Not only does EcoGrader provide scores that assess a website's level of sustainability, it provides quick and easy tips that help users to address weaknesses in their sites.
In addition to EcoGrader, Mightybytes also offers a cornucopia of information on sustainable web design. Their Sustainable Web Design blog post series examines what you can do to save energy while browsing the web and how to optimize images for speed and sustainability.
As the business world embraces sustainability, EcoGrader is a powerful tool that is destined to become the focus of considerable attention.
To get a free assessment of your website click here.
© 2013, Richard Matthews. All rights reserved.
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Environmental Revolution: Technology Certification
As a certified B Corporation and a three-star certified Eco-Andersonville green business, Mightybytes has sustainability woven into their DNA. They embrace an imperative for sustainability and apply that passion to their work, their office environment, and their personal lives. They are committed to making a social impact with their work and they are equally passionate about environmental stewardship.
Mightybytes helps organizations to solve communication, design, and technical problems, build online brands, create software-based business solutions, nurture and support customer communities, reach new targeted audiences and develop digital products that meet specific marketing goals.
While Mightybytes helps organizations of all types, they tend to work with clients who share their ideals and commitment to making the world a better place.
According to the presentation “Quality and Social Responsibility: Achieving Sustainable Results,” between 60 and 70 percent of consumers expect companies to be responsible and two-thirds of consumers say that “as a society, we need to consume a lot less to improve the environment for future generations.” Companies are responding to consumer demands by getting increasingly serious about sustainability. The Social Science Research Network reports that 60 percent of American executives think their social responsibility strategies resulted in improved corporate reputation which they see as a business benefit.
For most CSR-conscious companies, improving sustainability begins in the physical space with initiatives like recycling programs and eco-friendly sourcing of materials. However, it is far less common for companies to examine and improve their online environmental impact. This represents an important opportunity as many leading web sites are both inefficient and unsustainable.
Most people think the web is a green medium, but the average website has a carbon footprint that is similar a book or a newspaper. Today many webpages have a carbon footprint which exceeds that of a printed page, especially if the web page is left open for long periods of time, such as when reading blog posts or watching movies. Even more surprising is the fact that 9 percent of the total US energy usage goes toward powering the internet.
According to a recent report in the New York Times, data centers in the US use 10 billion watts of electricity per year and much of that energy comes from sources that are neither renewable nor clean. As explained by Mightybytes, roughly 50 million computer servers are responsible for nearly 5 percent of the earth’s greenhouse gases.
On Earth Day (April 22, 2013) MightyBytes launched EcoGrader, a powerful free tool that enables users to assess a website's level of sustainability. This new web based app not only helps businesses by rating a site's energy efficiency, it also provides quick and easy ways to minimize the carbon footprint and improve the site.
Using EcoGrader could not be easier, all the user has to do is plug in a URL, the app then runs an analysis that grades the site on a score from 0-100 based on a site's sustainability in the following four areas:
1. Green hosting is assessed based on a provider that is powered by renewable energy or associated renewable energy credits (RECs).
2. Findability scoring is based on the amount of time that user spends looking for the information that he or she needs on a website. (The less time a user has to search for the information that they are looking for, the less energy is required to deliver that content).
3. Design and user experience ranking is grounded in mobile optimizations and the use of HTML 5 and CSS 3 instead of Flash. (When data-heavy assets weigh down a site, more energy is required to bring up the site).
4. Performance scores depend on page load times and the number of files and server requests required for each page to load.
Scores in each area are aggregated for a composite grade between 0 and 100. Not only does EcoGrader provide scores that assess a website's level of sustainability, it provides quick and easy tips that help users to address weaknesses in their sites.
In addition to EcoGrader, Mightybytes also offers a cornucopia of information on sustainable web design. Their Sustainable Web Design blog post series examines what you can do to save energy while browsing the web and how to optimize images for speed and sustainability.
As the business world embraces sustainability, EcoGrader is a powerful tool that is destined to become the focus of considerable attention.
To get a free assessment of your website click here.
© 2013, Richard Matthews. All rights reserved.
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Environmental Revolution: Technology Certification
Toshiba's Greenwash Fiasco
Toshiba is a great example of a company that is vulnerable to accusations of Greenwash. While they produce highly efficient LED lights and have committed to reducing their carbon footprint, there are other aspects of the company's operations that are questionable.
In 2007, Toshiba Corporation established its Environmental Vision 2050, which is the company's long-term commitment to contribute to a better environment by recognizing and responding to environmental issues. Part of this initiative involves improving the value and eco-efficiency of its products and business processes and to reduce emissions of carbon dioxide by the equivalent of 57.6 million tons per year in FY2025 compared with FY2000, while concurrently working to enhance its environmental efficiency.
Toshiba is one of the largest lighting companies and LED lamp manufacturers in the world. The first product Toshiba ever produced was an incandescent light bulb in 1890, and since then the company has been a leader in lighting fixtures and lamps in Japan. In addition to lighting systems, Toshiba also produces industrial, power systems, and transmission and distribution systems.
In 2010, Toshiba abandoned production of incandescent lamps and in 2011 Toshiba's LED lamps earned the US Environmental Protection Agency's Energy Star® label. Energy Star was started by EPA in 1992 as a market-based partnership to reduce greenhouse gas emissions through energy efficiency. Today, the Energy Star label can be found on more than 60 different kinds of products as well as new homes and commercial and industrial buildings that meet strict energy-efficiency specifications set by EPA. Last year alone, with the help of Energy Star, Americans saved approximately $18 billion on their energy bills while preventing greenhouse gas emissions equivalent to the annual emissions of 33 million vehicles.
Toshiba's LED lighting products use up to 75% less energy and can last up to 40 times longer than incandescents, which reduces landfill waste. Plus our LED lights don't contain lead or mercury, are manufactured using recycled/recyclable materials and use up to 80% less energy compared to incandescents.
However with a sustainability score of 4 out of 19 from Rankabrand, Toshiba is a company that talks a good line but does not follow through. With a grade of D they are well behind brands like Philips and Nokia.
According to a 2012 press release from Toshiba, they proclaimed October 23 "National No-Print Day." Their goal was to raise awareness ‘of the impact printing has on our planet’ and of ‘the role of paper in the workplace,’ Toshiba America Business Solutions asked people and companies not to print or copy anything on that day. The campaign was announced at the Sustainable Brands Conference ’12 in San Diego. A
the initiative was a nationwide campaign to encourage individuals and companies to commit to one day of no printing.
‘We know that approximately 336,000,000 sheets of paper are wasted daily -- that's more than 40,000 trees discarded every day in America,’ Bill Melo, a Toshiba America vice president, said.'
As part of the campaign, Toshiba has launched a National No-Print Day website, Facebook page (where individuals can take the National No-Print Day pledge by “liking” the page), and LinkedIn page.
The company is promoting the campaign with a series of web videos featuring Tree, an ‘affable spokescharacter’ and alleged Toshiba employee. Viewers are asked to sign a pledge to give Tree “and his leafy colleagues” the day off.
The first video shows a tree marking Oct. 23 on a paper calendar, but the real issue is that while making questionable claims about how to be more environmentally friendly, they failed to acknowledge their own questionable environmental record.
Shortly after making the announcement, Toshiba was forced to scrap its National No Print Day campaign.
Google had a similar problem in 2012 when its anti-paper campaign came under attack. The search giant's campaign titled 'Go Paperless in 2013' was swiftly attacked by Two Sides, which took issue with Google's data-centre energy usage which accounts for about 2% of the US annual electricity consumption.
Toshiba rescinded its no paper day campaign and Google made some major modification including changes to their main tagline which now reads, “Take the paper out of paperwork” rather than “Save money. Save time. Save trees”.
In 2013, Toshiba is still trying to associate its brand with Earth Day. An April Toshiba ad reads:
TOSHIBA LED LIGHTING - Earth Day
© 2013, Richard Matthews. All rights reserved.
Related Articles
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Infographic - Chronological History of Earth Day in the US
The Historical Roots of Earth Day and its Relevance Today
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Video - Earth Day 2013
In 2007, Toshiba Corporation established its Environmental Vision 2050, which is the company's long-term commitment to contribute to a better environment by recognizing and responding to environmental issues. Part of this initiative involves improving the value and eco-efficiency of its products and business processes and to reduce emissions of carbon dioxide by the equivalent of 57.6 million tons per year in FY2025 compared with FY2000, while concurrently working to enhance its environmental efficiency.
Toshiba is one of the largest lighting companies and LED lamp manufacturers in the world. The first product Toshiba ever produced was an incandescent light bulb in 1890, and since then the company has been a leader in lighting fixtures and lamps in Japan. In addition to lighting systems, Toshiba also produces industrial, power systems, and transmission and distribution systems.
In 2010, Toshiba abandoned production of incandescent lamps and in 2011 Toshiba's LED lamps earned the US Environmental Protection Agency's Energy Star® label. Energy Star was started by EPA in 1992 as a market-based partnership to reduce greenhouse gas emissions through energy efficiency. Today, the Energy Star label can be found on more than 60 different kinds of products as well as new homes and commercial and industrial buildings that meet strict energy-efficiency specifications set by EPA. Last year alone, with the help of Energy Star, Americans saved approximately $18 billion on their energy bills while preventing greenhouse gas emissions equivalent to the annual emissions of 33 million vehicles.
Toshiba's LED lighting products use up to 75% less energy and can last up to 40 times longer than incandescents, which reduces landfill waste. Plus our LED lights don't contain lead or mercury, are manufactured using recycled/recyclable materials and use up to 80% less energy compared to incandescents.
However with a sustainability score of 4 out of 19 from Rankabrand, Toshiba is a company that talks a good line but does not follow through. With a grade of D they are well behind brands like Philips and Nokia.
According to a 2012 press release from Toshiba, they proclaimed October 23 "National No-Print Day." Their goal was to raise awareness ‘of the impact printing has on our planet’ and of ‘the role of paper in the workplace,’ Toshiba America Business Solutions asked people and companies not to print or copy anything on that day. The campaign was announced at the Sustainable Brands Conference ’12 in San Diego. A
the initiative was a nationwide campaign to encourage individuals and companies to commit to one day of no printing.
‘We know that approximately 336,000,000 sheets of paper are wasted daily -- that's more than 40,000 trees discarded every day in America,’ Bill Melo, a Toshiba America vice president, said.'
As part of the campaign, Toshiba has launched a National No-Print Day website, Facebook page (where individuals can take the National No-Print Day pledge by “liking” the page), and LinkedIn page.
The company is promoting the campaign with a series of web videos featuring Tree, an ‘affable spokescharacter’ and alleged Toshiba employee. Viewers are asked to sign a pledge to give Tree “and his leafy colleagues” the day off.
The first video shows a tree marking Oct. 23 on a paper calendar, but the real issue is that while making questionable claims about how to be more environmentally friendly, they failed to acknowledge their own questionable environmental record.
Shortly after making the announcement, Toshiba was forced to scrap its National No Print Day campaign.
Google had a similar problem in 2012 when its anti-paper campaign came under attack. The search giant's campaign titled 'Go Paperless in 2013' was swiftly attacked by Two Sides, which took issue with Google's data-centre energy usage which accounts for about 2% of the US annual electricity consumption.
Toshiba rescinded its no paper day campaign and Google made some major modification including changes to their main tagline which now reads, “Take the paper out of paperwork” rather than “Save money. Save time. Save trees”.
In 2013, Toshiba is still trying to associate its brand with Earth Day. An April Toshiba ad reads:
TOSHIBA LED LIGHTING - Earth Day
"Every little bit helps, and as advocates for LED lighting we are doing our part.... Did you know using one Toshiba Par30 lamp can replace the use of up to 25 halogens? Toshiba is committed to sustainability and has reduced printing in 2013 by consolidating marketing materials where possible, and migrating to an electronic versus paper library. Please join us in celebrating Earth Day Today April 22."To make green claims while being less than sustainable is simply bad marketing. The costs of such a campaign far outweigh the benefits. By doing it halfway right, they get it all the way wrong.
© 2013, Richard Matthews. All rights reserved.
Related Articles
The Business of Earth Day Greenwashing
Infographic - Chronological History of Earth Day in the US
The Historical Roots of Earth Day and its Relevance Today
Video - Earth Day 2013: The Face of Climate Change
Video - Earth Day 2013
The Business of Earth Day Greenwashing
Just because you paint an oil rig green does not make it environmentally friendly. Businesses have cashed in on the popularity of Earth Day with an avalanche of what can only be described as greenwashing. However, businesses are increasingly understanding that sustainability is about far more than trying to benefit from media attention one day per year. Despite the flurry of marketing activity that tries to capitalize on the event there is a growing awareness that engaging sustainability is about a serious and sustained long term commitment.
The data is clear, corporate sustainability is growing, Numerous sustainability reports support this contention and new research indicates that consumer awareness is driving this growth.
According to The Generation Roadmap, consumers believe that as a society we need to “consume a lot less to improve the environment for future generations.” Research shows that 66 percent of American executives think their social responsibility strategies improve their corporate reputation.
Responsible businesses celebrate Earth Day to do more than just raise awareness about environmental issues, they give back to their communities and interact with potential customers. Most importantly they take meaningful steps to reduce the environmental footprint of their operations.
According to Greenbiz, "tying your sales strategy to Earth Day means you're part of the problem." While this may be overstating the case, it is safe to say that unless sustainability is a year round commitment, that delivers measurable results, the criticism has merit.
While the cynicism often expressed towards corporate brands on Earth Day can be unnecessarily harsh, it is often justified. GreenBiz has made their "Earth Day Fail" an annual tradition.
Just because something's organic, does not make it good or sustainable, nor does planting a tree make a purchase green. Often things like tree plantings are paired with products that are anything but environmentally friendly.
A great example of this is JetBlue which in 2012 said it would plant a tree for each flight taken on the airline during Earth Day. Although this did result in the planting of an estimated 83,000 trees, this is eclipsed by the environmental toll of air travel. Plastic gift cards may be the rage, but even if they come with a tree planting, that does not make the card, or the products purchased with them "green.'
One of the biggest fails of 2012 came from the Glad Company which tries to pair its waste generating garbage bags with Earth Day. These types of tenuous tie-ins are a problem for the planet and the companies that generate them. The simple rule of thumb is that you cannot partner green efforts with environmentally destructive practices.
In two forthcoming articles I will review a promotion from Toshiba which is an example of greenwash. I will also review an example of a 2013 Earth Day promotion from a truly sustainable company called Mightybytes that has launched a new product with real environmental benefits called Ecograder.
© 2013, Richard Matthews. All rights reserved.
Related Articles
Infographic - Chronological History of Earth Day in the US
The Historical Roots of Earth Day and its Relevance Today
Video - Earth Day 2013: The Face of Climate Change
Video - Earth Day 2013
Toshiba's Greenwash Fiasco
The data is clear, corporate sustainability is growing, Numerous sustainability reports support this contention and new research indicates that consumer awareness is driving this growth.
According to The Generation Roadmap, consumers believe that as a society we need to “consume a lot less to improve the environment for future generations.” Research shows that 66 percent of American executives think their social responsibility strategies improve their corporate reputation.
Responsible businesses celebrate Earth Day to do more than just raise awareness about environmental issues, they give back to their communities and interact with potential customers. Most importantly they take meaningful steps to reduce the environmental footprint of their operations.
According to Greenbiz, "tying your sales strategy to Earth Day means you're part of the problem." While this may be overstating the case, it is safe to say that unless sustainability is a year round commitment, that delivers measurable results, the criticism has merit.
While the cynicism often expressed towards corporate brands on Earth Day can be unnecessarily harsh, it is often justified. GreenBiz has made their "Earth Day Fail" an annual tradition.
Just because something's organic, does not make it good or sustainable, nor does planting a tree make a purchase green. Often things like tree plantings are paired with products that are anything but environmentally friendly.
A great example of this is JetBlue which in 2012 said it would plant a tree for each flight taken on the airline during Earth Day. Although this did result in the planting of an estimated 83,000 trees, this is eclipsed by the environmental toll of air travel. Plastic gift cards may be the rage, but even if they come with a tree planting, that does not make the card, or the products purchased with them "green.'
One of the biggest fails of 2012 came from the Glad Company which tries to pair its waste generating garbage bags with Earth Day. These types of tenuous tie-ins are a problem for the planet and the companies that generate them. The simple rule of thumb is that you cannot partner green efforts with environmentally destructive practices.
In two forthcoming articles I will review a promotion from Toshiba which is an example of greenwash. I will also review an example of a 2013 Earth Day promotion from a truly sustainable company called Mightybytes that has launched a new product with real environmental benefits called Ecograder.
© 2013, Richard Matthews. All rights reserved.
Related Articles
Infographic - Chronological History of Earth Day in the US
The Historical Roots of Earth Day and its Relevance Today
Video - Earth Day 2013: The Face of Climate Change
Video - Earth Day 2013
Toshiba's Greenwash Fiasco
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