Patagonia Shows the Way with Responsible Business Leadership

Patagonia is an outdoor clothing company that is showing real leadership by asking consumers to think twice about whether they really need to buy a new jacket. They offer services to fix the jacket you have rather than buy a new one. They will even help you sell it without charge. If it is really beyond repair, they will recycle it.

Patagonia is a business and like many businesses they exist to make and sell things. But Patagonia only wants to sell things to people that really have a need.

Although the health of their business and the livelihoods of their employees depends on people buying their wares, they realize that there is no business on a dead planet.

© 2011, Richard Matthews. All rights reserved.

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