North America is Last in Sustainability Integration

North American companies continue to be laggards when it comes to the integration of sustainability. Whem compared to their counterparts in other regions of the world, North American companies have the lowest level of sustainability-focused business model innovation compared. They also had the fewest business model innovators who said that “sustainability activities added to their profit.”

These are the early findings of a survey from MIT Sloan Management Review and the Boston Consulting Group (BCG).

According to the study, Africa has the highest rate of business model innovation while Australia and New Zealand have the highest rate of business model innovators who said that sustainability activities added to their profit. Overall developing countries are more committed to sustainability than developed countries.

Energy scarcity, price volatility, waste and access to raw materials were deemed to be critical sustainability issues by everyone in the survey.

The full MIT/BCG survey results will come out in February.

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