The WWF has been a leader in cooperative partnerships with business for decades. In 1993 the group was instrumental in the development of the Forest Stewardship Council and in 1996 they co-founded the Marine Stewardship Council. Through its Corporate Partnerships division, WWF works with private business on multiple levels. The WWF is also actively involved in training business executives for sustainability through its Sustainability Training Program.
The WWF has over 5 million members globally and works in over 100 countries. The organization is in the business of protecting nature and has set an ambitious goal: to conserve 19 of the world’s most natural places and change global markets to affect the future of nature, all by 2020.
The WWF works with companies to transform business practices to reduce overall environmental impact and bring about lasting environmental changes. The environmental expertise of the WWF team translates to sector and industry specific programs that are helping companies to implement more sustainable practices.
Some companies choose to partner with WWF through philanthropic efforts while others become partners in marketing, by leveraging the famous Panda logo to stimulate conservation efforts. No matter the scale or depth of collaboration, WWF keeps its doors open to all that are willing to contribute to the ambitious goals the organization has set for itself, and for the planet.
There are numerous examples of successful WWF corporate partnerships including Coca-Cola which has been working on freshwater conservation for almost five years. The WWF has also helps companies with responsible sourcing of materials like the wood and paper products which are part of its Global Forest and Trade Network.
© 2011, Richard Matthews. All rights reserved.
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