Archive for April 2011

Social Media is Mobilizing the Youth Vote in the Canadian Federal Election

April 29, 2011 Add Comment Edit

Social media has been driving the environmental movement to new heights and encouraging businesses to be more sustainable, now it is being used to challenge Canada's federal government. As the first social media influenced election in Canadian history, the 2011 Canadian federal election seems to be...

Strategic Voting by Canada's Youth Threatens Conservatives

April 28, 2011 Add Comment Edit

Canada's youth are mounting a serious challenge to Conservative Prime Minister Stephen Harper's government. With the Conservatives leading and Canadians heading to the polls in a few days, organizations like Avaaz have been working feverishly to oppose Harper's bid for reelection.Compared to the opposition...

Sustainable Business Is Growing But It Still Has A Long Way To Go

April 27, 2011 1 Comment Edit

Despite the growth of sustainable business, this extrordinary transformation has only just begun. The combination of regulation and demand will color the future a much darker shade of green than what we see today. Whether you are a passionate supporter of efforts to combat climate change or a science-hating...

Response to Criticism of Cooperation Between Business and Mainstream Environmentalism

April 26, 2011 1 Comment Edit

Some radical environmentalists are harshly critical of the increasing levels of cooperation between environmental organizations and major corporations. These extremists believe that the only way we can address the climate change crisis is through a revolution which overthrows the entire capitalist...

April 25, 2011 Add Comment Edit

Creating Climate Wealth Summit North America, will take place in Washington DC, between May 3-4, 2011. Two other summits are also scheduled for this year including a July Summit in Sydney, Australia and a September summit in London, England. These summits are dedicated to accelerating wealth creation...

April 23, 2011 Add Comment Edit

Best wishes for a happy, safe and peaceful Easter to all our readers and their loved ones throughout the country and around the world from The Green Market.To explore the meaningfulness of the environment at this time of year see:Easter and the EnvironmentTo see how some businesses have redeemed themselves...

Two Examples of Business at Work on Earth Day 2011

April 23, 2011 Add Comment Edit

Earth Day 2011 included some helpful efforts to get business people involved with environmental issues. Women and the Green Economy (WAGE)™ and the New Orleans Green Business Expo stand out due to their efforts to accelerate the growth of the green economy.WAGE promotes sustainability and solutions...

10 Business Pledges in Support of A Billion Acts of Green

April 23, 2011 Add Comment Edit

A Billion Acts of Green® is the largest environmental service campaign in the world and this year it included an increasing number of commitments from businesses. A Billion Acts of Green® is an annual campaign that inspires and rewards both simple individual acts and larger organizational initiatives...

April 22, 2011 Add Comment Edit

Earth Day was founded on April 22, 1970, as an environmental teach-in and to raise awareness and appreciation for the Earth's natural environment. It started in the US but through the Earth Day Network it is now a world wide event that includes the business community.For businesses, Earth Day is a...

April 22, 2011 Add Comment Edit

Happy Earth Day! The Green Market is celebrating Earth Day with ten days of posts devoted to providing green resources and examples of sustainable businesses. The Green Market is also working to support sustainable business and to share best practices that ensure an ecologically and economically balanced...

Small Businesses Can Benefit from the Growing Green Market Too

April 21, 2011 Add Comment Edit

Many owners of small enterprises mistakenly dismiss sustainable initiatives as the prerogative of large corporations, not small business.Green business is no longer a niche market, it is now a major economic driver.Small businesses do have to be more frugal, however, being more efficient is part of...

Businesses are Combating Climate Change and Turning a Profit

April 21, 2011 Add Comment Edit

All around the world, there are many sustainable success stories from companies that are seeing tremendous profit from green.At HP, carbon reductions are now 33 percent better than in 2005, fossil fuel use has been cut by 62 percent and the water savings have increased to 89 percent. Companies like...

April 21, 2011 Add Comment Edit

Increasing numbers of consumers are considering green factors in their purchase decisions. According to Forrester Research, 41 percent of the U.S. population are either interested in or are already purchasing from green companies or they are choosing green products and services. The Natural Marketing...

April 20, 2011 1 Comment Edit

The most significant obstacle to the growth of the green economy involves consumer ignorance. Consumer attitudes on the green market need to be understood in the context of consumer segments. Exaggerated reporting also confounds an accurate portrayal of consumer attitudes on green.In a recent GreenBiz...