Event - Jumpstart: How to Accelerate New Business Models

Jumpstart: How to Accelerate New Business Models will take place on March, 4, 2014 at the Conference Board Conference Center in New York, NY. Incremental innovation is important, but it’s not enough. In today’s highly connected world, established companies are being disrupted by emerging competitors on a daily basis. You need to find new ways to create new businesses and new business models that can drive sustainable growth. Steve Blank, a pioneer of the lean startup movement once said “Existing companies execute a business model… startups look for one.” While few of us work for startups, we can all benefit from innovating new business models to create new sources of growth.

In this one-day interactive seminar, the presenters will share a proven framework for and case studies on developing new business models and structuring opportunities for incubation as entrepreneurial ventures. Case studies will be shared to help bring the model to life. They will also lay out the basic concepts for conducting rapid in-market experiments with collaboration partners to provide rapid feedback and prove out opportunities. By attending this seminar, you will learn:

How to identify and structure growth opportunities for your teams by drawing lessons from the venture capital industry
A practical framework for business modeling that will help your teams explore non-obvious and attractive revenue generation models and go-to-market approaches
A methodology for assessing the attractiveness of various business models and creating strong cross-functional alignment on direction
‘Lean startup’ principles and how they can be applied in corporate innovation for speed and agility
How to structure and conduct rapid in-market experiments (often with partners) to validate assumptions and prove out opportunities