A new survey shows that 90 percent of consumers indicate they would boycott a company if they learned of irresponsible behavior. Corporate Social Responsibility (CSR) is now de rigueur as consumers are increasingly demanding that companies assume responsibility for social and environmental issues. According to the 2013 Cone Communications/Eco Global CSR Study, 93 percent of those surveyed want to see more corporate social responsibility in the products and services they purchase.
The Cone survey is a follow up to the 2011 global survey of consumer attitudes, perception and behaviors around CSR. It includes the opinions of more than 10,000 people living in 10 of the largest countries in the world by GDP. Consumers in the US, Canada, Brazil, the UK, Germany, France, Russia, China, India and Japan were surveyed. The research, conducted by Cone Communications and Echo Research.
The survey shows that 90 percent of consumers want companies to go beyond the minimum standards required by law to operate responsibly and address social and environmental issues. CSR efforts are also an important part of attracting a skilled workforce as 81 percent of those surveyed say this is part of their considerations when deciding where to work.
As explained in the survey report, "corporate social responsibility is no longer an option - it is emphatically and indisputably a must do."
To meet customer expectations, avoid boycotts or secure talent, social and environmental responsibility is a business imperative.
© 2013, Richard Matthews. All rights reserved.
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The Cone survey is a follow up to the 2011 global survey of consumer attitudes, perception and behaviors around CSR. It includes the opinions of more than 10,000 people living in 10 of the largest countries in the world by GDP. Consumers in the US, Canada, Brazil, the UK, Germany, France, Russia, China, India and Japan were surveyed. The research, conducted by Cone Communications and Echo Research.
The survey shows that 90 percent of consumers want companies to go beyond the minimum standards required by law to operate responsibly and address social and environmental issues. CSR efforts are also an important part of attracting a skilled workforce as 81 percent of those surveyed say this is part of their considerations when deciding where to work.
As explained in the survey report, "corporate social responsibility is no longer an option - it is emphatically and indisputably a must do."
To meet customer expectations, avoid boycotts or secure talent, social and environmental responsibility is a business imperative.
© 2013, Richard Matthews. All rights reserved.
Related Articles
CSR Briefing Pack and Webinar from the Ethical Corporation
2012 in Retrospect: From Ben & Jerry's to Shell, Past Actions Will Dictate Growth of CSR in 2013
2012 in Retrospect: Top CSR Executive Stories
2012 in Retrospect: CSR and Sustainability in the Press
2012 in Retrospect: Better Together, Corporate Responsibility Grows Up
2012 in Retrospect: An Economic Hit Man's Tips for Creating a Glorious Future
2012 in Retrospect: New Economy, Banking and Guns
2012 in Retrospect: Are We ‘Chasing Our Own Tail’ On The Circular Economy?
2012 in Retrospect: Pitchfork Politics, New-Age Style
CSR Standards Reduce Risk
Top CSR Initiatives for 2012
Tim Mohin's Top 10 CSR Trends for 2012
Sustainable Brands' Five Trends for 2012
Top Business Sustainability Trends for 2012
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