Cause Marketing Forum 2013 (CMF13) will take place May 29-30, 2013 at the JW Marriott in Chicago. As a savvy cause marketer, you know that it's not enough to simply create a company/cause partnership. You must captivate your audience with a compelling story, connect on a meaningful level and provide accessible ways to activate consumer participation while generating business and social benefits.
Hence the theme of this year's 11th Annual Cause Marketing Forum Conference: Captivate. Connect. Activate.
HEAR FROM: Subaru, DoSomething.org, Stonyfield Farms, Malaria No More, Children's Miracle Network Hospitals, Yahoo!, The Motherhood, Ford, LIVESTRONG, The Futures Company and more!
LEARN ABOUT: Purpose-Driven Brands, Engaging Moms, Going Global, Leveraging Celebrity, Mobile Marketing, The Latest CM Legal Issues, The Power of Story, Small Business Strategies and more!
This is the cause marketing event of the year for veteran and new practitioners alike.
One of their best-kept conference secrets are the pre- and post-conference workshops. In addition to several favorites like the Nonprofit Leadership Summit and Cause Marketing 101 for Nonprofits, they have added new topics including Storytelling as Best Practice, Unleashing the Power of Cause Marketing Within Your CSR and Cause Marketing 303 for Nonprofits.
For more information click here.
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Hence the theme of this year's 11th Annual Cause Marketing Forum Conference: Captivate. Connect. Activate.
HEAR FROM: Subaru, DoSomething.org, Stonyfield Farms, Malaria No More, Children's Miracle Network Hospitals, Yahoo!, The Motherhood, Ford, LIVESTRONG, The Futures Company and more!
LEARN ABOUT: Purpose-Driven Brands, Engaging Moms, Going Global, Leveraging Celebrity, Mobile Marketing, The Latest CM Legal Issues, The Power of Story, Small Business Strategies and more!
This is the cause marketing event of the year for veteran and new practitioners alike.
One of their best-kept conference secrets are the pre- and post-conference workshops. In addition to several favorites like the Nonprofit Leadership Summit and Cause Marketing 101 for Nonprofits, they have added new topics including Storytelling as Best Practice, Unleashing the Power of Cause Marketing Within Your CSR and Cause Marketing 303 for Nonprofits.
For more information click here.
Related Articles
Communications Disconnect Revealed by the Sustainability Leadership Report
The 8 C's of Sustainability Branding by Marc Stoiber
Profiting From the New Rules of Green Marketing
The Business of Marketing Green
Marketing for the Renewable Energy Industry
Green Marketing Manifesto (Video)
The Effects of Green Marketing
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