Women are More Environmentally Friendly

According to a large number of studies, women are greener than men in both their attitudes and their actions. One study shows that women have a greater stake in managing climate change as they are "more likely to lose their lives and otherwise fare worse than men in extreme events from heat waves to hurricanes and tsunamis." According to an international survey by Synovate, women are greener than men. A study published by France’s National Institute of Statistics and Economics shows that women emit less carbon than men. Men emit an average of 39.3 kilograms of carbon per day, women emit an average of 32.3 kilograms of carbon per day.

Here is a summary of the research that makes the point that women are better for the environment than their male counterparts.

Business

According to Hansa-GCR women decision makers in business are more environmentally-conscious than men. The Center for Women's Business Research (CWBR) released a brief called the "Environmental Consumerism Among Women Business Owners,” that reported the environmental friendliness of a product does have a moderate to major influence on the purchasing habits of 77% of women decision-makers in business.

Green Attitudes
According to a 2010 study by Tiller, more women than men said they would make a green New Year's resolution. The study shows that women are more likely than men to experience "green guilt," as the poll calls it--41% versus just 27% of men. As a result, women are more focused on following through with their green resolutions (52% will "very likely" adopt green habits in 2010, as opposed to 33% of men). About 41 percent of women compared to 27 percent of men cite eco-friendly living as a daily goal, a national survey finds. The same study showed that more women than men want to use reusable shopping bags and women reduce their household’s energy use.

Purchasing Behavior
Women are more likely than men to buy eco-oriented or recyclable products, according to an international study. This is significant because research indicates that women make at least 75 percent of home purchase decisions.

Recycling
Women are the driving force behind two-thirds of households that regularly recycle. According to a 2009 survey. women also do most of the housework and therefore most of the recycling.

Response to Eco-Advertising
According to a 2009 report, State of World Population, women respond more positively to environmentally friendly advertising.

Eco-fashion
Women buy more environmentally conscious fashion design than men. The eco-fashion movement is big in women’s apparel. Women's clothes are also smaller requiring less resources.

Meat Eating
Women consume less meat and processed foods than men. According to two European studies – two categories of food that are especially resource-intensive. Women eat more fruits and vegetables, which use up less land, water and CO2.

Travel
Men drive and fly longer distances for their jobs, the European studies show. Women use more public transportation, which lessens their carbon footprint.

Gas Saving
Aggressive driving lowers gas mileage by 33 percent on the highway, says the U.S. Department of Energy, and studies repeatedly show that women drive slower than men and are less likely to speed than men.

© 2012, Richard Matthews. All rights reserved.

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WAGE: Women and the Green Economy
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