Based on recent case studies, the book shows that if a typical company were to use best-practice sustainability approaches already being used by real companies, it could improve its profit by at least 51% to 81% within three to five years, while avoiding a potential 16% to 36% erosion of profits if it does nothing. The fully revised business case is organized around seven easy-to-grasp bottom-line benefits that align with current evidence about the most significant sustainability-related contributors to:
- increase profit
- increase revenue
- reduce energy expenses
- reduce waste expenses
- reduce materials and water expenses
- increase employee productivity
- reduce hiring and attrition expenses
- reduce strategic and operational risks
- It more rigorously estimates 14 risks to profit if a company chooses to opt out of the sustainability imperative.
- It calculates the potential bottom-line benefits for both a typical large corporation and a typical small enterprise.
- It is formatted in the same concise two-page, text-and-sidebar treatment of each subtopic that is used in two other books written by Bob Willard.
© 2012, Richard Matthews. All rights reserved.
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