Cleantech is growing quickly and many firms see the wisdom of investing in this sector. In the first half of 2010 we saw significant levels of corporate investment. GE's experience indicates that it is wise to continue with cleantech investments, even in a downturn.
Between 2005 and 2010, GE invested 5 billion in clean tech and this has grown at twice the rate of acceptance of traditional products. They expect to double that investment to 10 billion between 2010 and 2015 through GE’s five-year-old “Ecomagination” program.
GE is also behind the Ecochallenge, an innovative program that invites ideas from all over the world. In July 2010, GE called for entries in a 10-week contest to speed updates of global power grids, promising investment and marketing help for the best submissions from a $200 million fund.
A great deal can be derived from an understanding of different markets with their differing needs. While the markets are driving solutions, it is important to look at these solutions on a global level, it is also vital that we maximize collaboration.
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