How much can we expect business to lead on sustainability? What should be a company’s biggest priority: serving its shareholders, providing jobs, or addressing the health of our planet?
Often, these goals are at odds. This event brings together, in a special forum live-streamed from the MIT campus, two leading voices in the sustainability debate. MIT’s Yossi Sheffi and sustainability expert and author Andrew Winston will debate and discuss the role of for-profit businesses in supporting — and investing in — sustainability goals. You’ll be able to ask questions and participate remotely.
At the forum you’ll hear the speakers tackle:
• How much companies really can control their emissions, even when they want to
• Whether consumers are willing to pay to support sustainability
• The extent to which companies can compel their suppliers to sustainability standards
• Whether there’s really a one-to-one trade-off on jobs versus sustainability
ABOUT THE SPEAKERS
Yossi Sheffi is Elisha Gray II Professor of Engineering Systems at MIT and director of the MIT Center for Transportation & Logistics. He is the author of Balancing Green: When to Embrace Sustainability in a Business (and When Not To.
Andrew Winston is a globally recognized advisor, writer, and speaker on sustainable business. He is the author of The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, More Open World.
Paul Michelman is editor in chief of MIT Sloan Management Review. He will moderate the discussion.
See the video preview below.
If you can't attend the live stream register anyway and you will get an on-demand recording.
Click here to register.
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