The failure of governments to make progress on climate change is leading climate campaigners to renew their focus on social media to get people involved in the push for carbon emission controls.The Global Work Party organized by 350.org is at the forefront of a successful new approach to social change. The 10/10/10 event is a prime example of the new social movement powered by the extraordinary reach of the Web. The proliferation of increasingly powerful mobile technologies have radically increased the reach and immediacy of social advocacy.
The unprecedented success of 350.org's "International Day of Climate Action" on October 24th 2009, was eclipsed only by this year's 10/10/10 Global Work Party event. Thanks to digital media like chat, text messaging, and social networks, the 350.org team mobilized over 7000 actions in 188 countries this year.
Some have called this reliance on accessible online tools "open source" activism. The use of new media is building an enduring climate constituency.
Activists are downloading online toolkits for decentralized events and using the power of social media to push for greater climate protection. Coordinated online outreach has made the immense scale of the Global Work Party possible.
Thanks to social media, climate activists are cultivating resources that are mobilizing people in ways that are transforming our cultures and our civilizations.
Climate activists are up against the immense resources of the fossil fuel industry and their powerful propaganda machines. While environmental groups cannot outspend or outmaneuver the fossil fuel industry, social media is leveling the playing field and democratizing the debate.
Related Posts
10/10/10 Proves the Environmental Movement is Bigger than Ever
The Business of Earth Hour and the Power of Social Media
Social Media and the Green Message: WWF Global Online Event
Blog Action Day 2009: One of the Largest Climate Change
Social Media and Sustainability
Environmental Revolution: Honest Marketing
Earth Day Digital Tool Kit
The Power of Social Media and the Importance of Market Segmentation
Social Media and ROI
The Growth of Mobile
Mobile Marketing: A Green Opportunity
11 Sites that Specialize in Green Video Content
Online Video Consumption
Video Sharing Strategy in 12 Simple Steps
Green Video Sharing
Best Green Videos
The Green Market Makes EvanCarmichael's List of Top 50 Social Entrepreneurship Blogs
350.org's 10/10/10 Event
10/10/10 Global Work Party Message for Governments
Fossil Fuel Calamities and Deadly Weather Underscore the Urgency of the 10/10/10 Event
Bill McKibben Goes to the White House
White House Agrees to Put Solar On It
McKibben Calls Extreme Weather Events Climate Disasters
The Global Work Party and US Midterm Elections
Canada and 350.org's 10/10/10 Event
Letter of Thanks from Bill McKibben
Message of Thanks from the President of the Maldives
350.org Makes History with Day of Climate Change Action
350.org: International Day of Climate Change Action Events
350.org: International Day of Climate Action
0 comments:
Post a Comment