Archive for 2008

Global Trends 2025: A Greener World

November 21, 2008 Add Comment Edit

An energy transition from fossil fuels to alternative sources is inevitable, and "the only questions are when and how abruptly or smoothly such a transition occurs," this according to the top US intelligence panel. This week the Washington Times revealed the contents of a draft report from the National...

Green Investing Part 3: Finding and Assessing

October 31, 2008 Add Comment Edit

Finish Rich has a few useful suggestions for finding and evaluating Green Investments. If you are eligible for a 401(k) plan at work, find out if your “investment menu” includes a green fund. If it doesn’t, speak to your plan administrator and express your interest in having an SRI or a green fund...

Green Investing Part 2: The "Green Wave"

October 30, 2008 1 Comment Edit

According to an article entitled, Finish Rich, "the financial consequences of a changing climate and the global crisis it is presenting are staggering in their implications for both corporations and consumers. Those that adapt to become “eco-conscious” will flourish financially—and those that don’t...

Green Investing Part 1: Objective Research and Analysis

October 29, 2008 Add Comment Edit

Despite wild fluctuations in the stock market, Green is becoming a major economic power. However to be a successful investor in this area you must remain objective. Emotions are often harmful to the value of an investor's portfolio, this is particularly true in Green investing. For many investing in...

Making Mobile Marketing Work for Your Business: Interactive Digital Marketing For the Young and the Not So Young

October 01, 2008 Add Comment Edit

New media is enabling marketers to target a wide-ranging group of highly interactive and motivated consumers. This is the first in a series of seven posts on mobile marketing. This post reviews some of the key features of the digital environment that are fueling mobile's growth.As reported in a recent...

Digital Marketing Will Thrive in a Downturn

September 26, 2008 Add Comment Edit

Digital marketing is poised to grow during this downturn. Although the marketing world has been hit hard, as reviewed in a recent Convince & Convert article some marketing channels will thrive in this environment. During the last recession, online advertising, plummeted 27% over two years. But...

Creative Capitalism: Market-Based Social Change

August 09, 2008 Add Comment Edit

To be sustainable a business must also be profitable. Readers of The Green Market know that I am an earnest advocate of viable socially responsible business. This philosophy is put into practice in my firm's Green consulting projects with the small business community. Implicit in this philosophy is...

June 12, 2008 Add Comment Edit

Mobile devices represent an important new marketing channel. Increasing mobile penetration worldwide has led many in the marketing industry to believe that 2008 is the year of the mobile. According to a Cisco study mobile devices are quickly joining physical stores, websites and catalogs as an important...

May 30, 2008 Add Comment Edit

Green science is very important to anyone who seeks to employ sustainable business practices. Although rarely explicitly communicated in an effective marketing message, scientific evidence must implicitly support Green marketing claims. By definition scientific investigation means that conclusions...

May 07, 2008 Add Comment Edit

Green is no longer the exclusive domain of liberal intellectuals or the politically correct. Where other brands need to create an experience, the essence of a Green brand is already widely engrained in the popular imagination.Green’s mass appeal has caused more than a few observers to make religious...

April 27, 2008 Add Comment Edit

Green’s coming of age is the overriding theme of our times. Green is huge and growing. This is illustrated by the fact that Green received $5.18 billion in venture capital funding in 2007. With $41 billion in assets, collaborations like the Investor Environmental Health Network (IEHN) demonstrate that...

April 17, 2008 Add Comment Edit

Companies are being held accountable by an increasingly well informed public. In response, governments are enacting laws to protect the environment. Under these laws corporations are being successfully prosecuted.In Canada, the Competition Bureau and Canadian Standards Association are planning to release...