The Sustainable Brands Conference is ground zero for sustainability, brand and innovation professionals who come together from around the world to be inspired, engaged and equipped to succeed by building the better brands of tomorrow. Now it is coming to Rio de Janeiro on May 8-9, 2013 at Hotel Windsor Atlântica, on Copacabana Beach.
Sustainable Brands was founded on the belief that unleashing the best of our human ingenuity and innovation can change the shape of business, and with it, the world. Our desire is to spark new ideas by connecting people from different perspectives and disciplines with each other in an optimistic, collaborative environment to create a shared vision of what's possible, as well as to enable immediate action by presenting tangible examples of how current leaders are profiting through sustainable innovation.
By convening the Sustainable Brands community in Brazil at SB Rio 2013, we are pleased to expand our effort to connect leaders around the world who are actively working to shift the world toward a sustainable economy and sustainable models of consumption. “We are very excited to bring Sustainable Brands to Rio as a step toward integrating the creative energy of an emerging market like Brazil into the SB network," says KoAnn Skrzyniarz, founder of Sustainable Brands. “We believe that brands have the unique capacity to shift both business and society toward a flourishing future by bringing to market solutions that can address new demands from society for profitable businesses that deliver products and services that delight without negatively impact our environment or unfairly exploiting individual members of our global society." adds KoAnn.
ProgramSB Rio will present actual experiences of national and international companies which illustrate how to enable transformational businesses and technologies. The conference program will feature inspiring lectures by business leaders and entrepreneurs, as well as thematic sessions where topics such as network innovation, corporate culture change, communication, and entrepreneurship will be covered in detail.
Plenary Sessions – Presentations by national and international business leaders focused on real initiatives in the transformation of business through clean technologies, innovation, organizational culture, communication, consumer engagement, etc.
Expo – Exhibition of 15 cases of entrepreneurial initiatives fully connected to the content of the plenary and thematic sessions, in order to make the presentations tangible and enhance the connectivity between theory and practice.
Thematic Sessions – Panels focusing on the central themes of the conference the participation of three guests who may be mediated by national and international experts.Find bellow the themes of the sessions:
First Day of Conference, May 08th
Breakout Sessions Day 1: Green Economy room
•Opportunities in the circular economy – Companies with significant market recognition present their improvements in the economic destination of waste materials and already draw products that close the production cycle.
•Biomimetics: the inspiration in nature – The research and development areas that are studying nature to identify new applications and products.
•Ethos Conference Workshop – Dynamic interaction to gather audience inputs from SB Rio 2013 that will be further worked at Instituto Ethos Conference in September (content being developed).
Brand Communication room
•Effective communication with the consumer – Real cases of companies that built effective messages and managed to engage consumers in sustainable initiatives.
•How to evaluate sustainable brands – The ways to measure and calculate the transference of value of sustainable behavior business for brands.
•Workshop: exploring the consumer new attitudes – The consulting companies SustainAbility and GlobeScan present what consumer expects from companies in different regions of the world.
Stakeholders Engagement room
•How built an internal culture of sustainability – The transformation has to start from inside. How some companies are managing to insert sustainability into their organizational culture?
•How to engage communities – The join initiatives of civil society and companies that seek to increase the consciousness and mobilize citizens in main Brazilian cities.
•Workshop: behavior change – The consulting companies Futerra and Eight discuss with the audience how companies can drive change in the behavior of their clients.
Second day of Conference May 09th
Breakout Sessions Day 2: New Business Models room
•How to enable entrepreneurship – Ways of accelerating entrepreneurial forces that are inside and outside companies through resources and management capacity.
•Arrangements to leverage social business – Brazil also starts to know your successful social business cases such as Coletivo, from The Coca-Cola Company and Comunidade from Natura.
•The knowledge is outside the company – Open innovation approaches companies to academy, expand new business opportunities and creative solutions for the challenges of business sustainability.
Technology room
•Technology drives co-creation – The new digital and mobility technologies expand collaborative production opportunities inside and outside the business environment and are accelerators of innovation and entrepreneurship.
•Realizing changing materials – The research of new materials sustainably produced gains ground in several sectors and enables the emergence of a renewed strength in the value chain.
•The power of disruptive technologies – The future of business is in technologies that establish new business logic and manage to overcome dilemmas of our current development model. Companies such as GE and Philips seek those answers.
Business Strategy room
•Creating shared value in the value chain – Big companies business cases that seek to mobilize their supply chains to share responsibilities and results. •How to link global strategies with the local demands in emerging countries – Companies with great recognition in the market share their strategy to link global strategic guidelines with the market needs where they have business, especially in Brazil. •Strategies to produce business case – Tools and techniques to create and measure business value through sustainable innovation.
Closing Session
Discussion between 4 companies of Sustainable Brands network that will represent the power of mobilization and articulation of our Conferences in United States, London, Turkey and Brazil. We are going to learn how the exchange of experiences and several points of view from different regions of the world can enrich and enable the development of organizations that will build the brands of the future.
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