Global Warming Exposes Resources but Arctic Meeting Leaves Some Out in the Cold

Yesterday March 29, prior to welcoming the G8 foreign ministers for a meeting on global security, Lawrence Cannon, Canada's Minister of Foreign Affairs hosted a summit of five Arctic coastal countries (Canada, Russia, the U.S., Norway and Denmark). The talks addressed continental shelf delineation,...

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The Business of Earth Hour and the Power of Social Media

Earth Hour is the world's largest event calling for action on climate change. This Saturday 27 March at 8.30 PM (local time), businesses will join people all around the world to turn off their lights for one hour to show that solutions to the threat of global warming are possible through collective...

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Consumers Continue to Embrace the Burgeoning Green Market

The market for environmentally-friendly products has never been better and the demand has never been stronger. According to Mintel International,“the green marketplace is one of the fastest growing, most dynamic sectors of the US economy."The market is huge and getting bigger. In 2007 there were already...

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The 2010 World Energy Technologies Summit

On Thursday March 18, the 2010 World Energy Technology Summit will convene in New York city. The summit will explore technologies that can help save the planet and shape the future. Some of the world's brightest minds and innovators in energy-tech will lead a daylong summit on game-changing green technologies....

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Pepsi Refresh Project's Cause Marketing Videos

Pepsi is using cause marketing to improve their brand awareness in a declining market. Consumers are moving away from sugary, carbonated beverages to a diverse array of healthier alternatives. Pepsi and Coke have been vying for the $60 billion soft drink market for decades. Although Coke and Pepsi...

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