Small Business Guide to Social Media

Dell is a leader in social media and a good example of the trend towards increased corporate environmental stewardship. Like many other firms, Dell has been hit hard by the global recession. However, despite a halving of profits, Dell's commitment to the environment represents the kind of positioning...

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The Power of Social Media and the Importance of Market Segmentation

Social media is a great way to reach a growing audience, particularly if you factor the ways in which this market is segmented. Social media is part of the vast and growing arena of interactive digital marketing. The social media audience is large and loyal and with hundreds of millions of visitors...

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Social Media and Sustainability

Social media, also known as user-generated content, is an organic marketing channel and an effective conduit for Green messages. This is the first in a series of four articles designed to help Green small business owners and eco-entrepreneurs leverage the power of social media to communicate their...

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