Green Science

Green science is very important to anyone who seeks to employ sustainable business practices. Although rarely explicitly communicated in an effective marketing message, scientific evidence must implicitly support Green marketing claims. By definition scientific investigation means that conclusions...

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The Religious Psychology of Green

Green is no longer the exclusive domain of liberal intellectuals or the politically correct. Where other brands need to create an experience, the essence of a Green brand is already widely engrained in the popular imagination.Green’s mass appeal has caused more than a few observers to make religious...

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